The Inbox Club

Send Better Emails

Business EN ↓ 49 episodes

Probably the definitive podcast for e-commerce email marketing. We're Jamie and James and we run an email marketing agency called The Inbox Club.  And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need. For everything newsletters and CRM, listen in. ------- www.theinbox.club https://www.linkedin.com/in/jamie-woodbridge-3343571aa/ party@theinbox.club

Author

The Inbox Club

Category

Business

Latest episode

Apr 16, 2026

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Episodes

EP22 | GUEST: Adam Faulkner! The video expert who runs marathons, creates funny content and got robbed once 22.05.2025

Join us for this very special episode of Send Better Emails. The FIRST ever episode with a guest. Somehow, Jamie and James got the tech to work. Amazing. Listen in and hear stories from Adam Faulkner: stand-up comedian, speaker, content creator, marathon runner, cyclist and soon-to-be-father. Adam covers how he keeps the fun in content creation through comedy and creativity. #newsletters #crm #ema...

BONUS EP | James reacts to CRINGE CLICHÉS 😬😬 19.05.2025

Check out this bonus episode of Send Better Emails: James reacts to CRINGE CLICHÉS. In this ep, Jamie presents James with some cringeworthy clichés from the world of newsletters.  Watch James grimace and rate them out of 10. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): http...

CREATOR SPECIAL | How to turn social followers into newsletter subscribers | EP21 15.05.2025

In the final part of our Creator Trilogy, James and Jamie talk about how content creators and influencers turn social media followers to newsletter subscribers. Wherever you have followers, there are some simple things you can do to make sure you start moving those people across. Tune in and enjoy. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl...

BONUS EP | James reacts to SPICY TAKES 🔥🔥 12.05.2025

Check out this bonus episode of Send Better Emails: James reacts to SPICY TAKES. In what was originally billed as an intro to a full episode, the lads decide this deserves to be a bonus episode. Listen in as Jamie lists out some spicy email marketing takes and James reacts. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSI...

CREATOR SPECIAL | What content creators MUST write about | EP20 08.05.2025

In episode 2 of our Content Creator Trilogy, James and Jamie discuss what content creators should write about in their newsletters. If you're looking to build a newsletter and convert your social media followers into newsletter subscribers, give this episode a listen. In the last episode, the boys broke down why content creators should build a newsletter. Here, they go into detail on what you...

CREATOR SPECIAL | Why content creators MUST build newsletters | EP19 01.05.2025

The first part in what James is billing as a trilogy, this episode covers why newsletters are a MUST for content creators. The headlines: Building your own audience will reduce risk You can monetise a newsletter audience in 3 key ways If you're a content creator, influencer or thought-leader, this episode is for you. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWS...

The secret to good newsletter design | EP18 24.04.2025

What is the optimal approach to design when it comes to newsletters? Scaled-back and simple? Or beautiful and complex? James and Jamie discuss the merits of both and offer their advice as email specialists. If you're been here for a while, you know what to expect. If you're new, the name is on the tin. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: ht...

What should I write about?? | EP17 17.04.2025

A common problem: not knowing what to write about in your newsletter. James and Jamie are here to help. In this episode, they run through some of the best things you can write about in your newsletter. James: "You should write about your Ex in your newsletters". What's he on about? #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.a...

Nail your newsletter sign-up forms | EP16 10.04.2025

Before we go chasing email list growth, we want to make sure our sign-up forms are in order. In this episode, James and Jamie talk specifically about newsletter sign-up forms and how to create great ones. - The different components that make an excellent sign-up form. - How to craft great copy for your sign-up form. - What data to ask for in your sign-up forms. #newsletters #crm #emailmarketing Se...

How we got 1200 subs in 2 weeks 💥 Secret Norwich update | EP15 03.04.2025

Tune in for the latest Secret Norwich udpate. If you've wondered how newsletters get built, this episode is perfect for you. James and Jamie cover: - How the newsletter started. - Where they are getting subscribers from - How to make sure your subscribers are high-quality - What's next for Secret Norwich Notes: https://jsbdigital.co.uk/ https://www.secretnorwich.com/ #newsletters #crm #e...

We're building a newsletter in public 😲 | EP14 27.03.2025

That's right. And it'll either be embarrassing or impressive. In this episode, James and Jamie talk about the launch of Secret Norwich - a local newsletter that describes hidden gems and little-known facts about Norwich. We're 1 week in so consider this your first update. Hopefully, we'll all learn something along the way... This episode is perfect if you've ever asked you...

How to A/B test subject lines properly | EP13 20.03.2025

Ever asked yourself: "How do I A/B test my subject lines?" If you have, this is exactly the episode you need to listen to. In this ep, the lads cover: - How to A/B test your subject line - Some tests they recommend - Some tests they've conducted recently - Subject line A/B testing best practices #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: http...

Accessibility - does it matter? Like, really? | EP12 13.03.2025

Spoiler: the answer is yes, it does matter. But for reasons you might not expect. Dive into this self-indulgent episode of Send Better Emails - expect more for the same: email marketing knowledge and off-topic and barely interesting small talk. Note: here is the Litmus article they mentioned in the episode: https://www.litmus.com/blog/ultimate-guide-accessible-emails #newsletters #crm #emailmarket...

Make it personal. Email personalisation 101 | EP11 06.03.2025

Email marketing comes into its own if you make it personal. Join Jamie and James as they chat about what email personalisation really means. If you don't want email marketing tips, maybe just listen to hear about the time James stole someone's suitcase.  #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.th...

How to get started with email automation | EP10 27.02.2025

Whether you're running a basic email programme (like, sending a monthly newsletter), or you're an e-commerce store running a more complex CRM system, we've got you covered with the basics here. James and Jamie answer questions like: "What email automation should I use?" "How can I get started with email automation?" "Which email automations make the most mon...

Segmentation for dummies - the true power of good email marketing | EP9 20.02.2025

Segmentation is the foundation for truly powerful email marketing. If you're not sure how to get started, give this episode a listen. It's worth listening to just for James' gold-panning metaphor... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.lin...

The real ROI of email marketing | EP8 13.02.2025

Running a B2B newsletter and don't know what to expect as an ROI? Running an e-commerce store with a CRM function and need to get a handle on the ROI? Join Jamie and James as they discuss the real ROI of email marketing. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): htt...

Cold emails vs newsletters | EP7 06.02.2025

Cold emails vs newsletters. Two very different forms of email marketing that need very different strategies. Jamie gets a few things off his chest during this episode, while James smiles and nods. James also reveals the secrets of his criminal childhood... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.c...

The truth about subject lines | EP6 30.01.2025

How do I nail my subject lines? If this question keeps you up at night, give this a listen. Jamie and James cover their favourite subject line tactics (and why it's so important to get them right). #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/c...

This is better than a social following. | EP5 23.01.2025

What's better than a big social media following? Jamie and James try to make 'first-party data' as interesting as possible in this episode. When you find out what the benefits are, you might find it more interesting than you think... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINK...

Send your newsletter this often: | EP4 16.01.2025

Scratching your head about how often to send your newsletter. Listen in as James and Jamie tell you EXACTLY how often to send. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

Open rates aren't worth ****? | EP3 16.01.2025

Are open rates all that? Tuck in your bib and chow down on this episode as Jamie and James break down the truth on email open rates. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

How to make your newsletter not suck. | EP2 16.01.2025

They covered why your newsletter sucks in the last episode. This time, James and Jamie give you some tips on how to make it not suck. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

Why your newsletter sucks. | EP 1 15.01.2025

Go on. Get stuck into the first episode of Send Better Emails. Jamie and James fumble their way through and just about survive episode 1 whilst covering the top reasons your newsletter might suck. --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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