Selling Speed: The MRN NASCAR Local Sales Podcast

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road t...

We speak with Chris Fleming, broadcaster, sales management expert, author, and the consultant President of CD Media Consulting. Live sports is a premium product and Chris and I focus on getting a premium price for it. CD Media Consulting #sales #radio #sports #media #broadcasting #NASCAR Hosted on Acast. See acast.com/privacy for more information.

This month we look at tourism as an advertising category and the America 250 effort that may lead to dollars for you. Links discussed: Beer Trail Example Radio Ink spotlight on Tourism Westwood One Tourism Study America 250 Hosted on Acast. See acast.com/privacy for more information.

There's been a lot about artificial intelligence recently in the radio trades, but where do you start and how can it help an over worked and under-staffed sales force. I took some time to look into it for you and find ways that it can help you in your sales process. ChatGPT Microsoft Co-Pilot Suno AI Selling Speed: November 2025 - To see AI generated logos #NASCAR #sales #media #marketing #adverti...

Media Consultant Chris Fleming helps us respond to the misinformed statement "No one listens to radio anymore." #NASCAR #radio #sales #media #sports #advertising #marketing Links from this episode: Chris Fleming LinkedIn CD Media Consulting Peter Drucker Bio Double Your Revenue book (Amazon) 2025 August Selling Speed Hosted on Acast. See acast.com/privacy for more information.

As radio sellers for local NASCAR coverage, you confront myths surrounding both the sport and radio everyday. In this month's episode we look at three myths I have personally encountered this season when talking to prospects and how to defeat them. Links from this episode: Mythbusters TV Series " The Focus Group of One " Current federal government efforts to keep AM in cars. The Truth About Radio...

With the recent news of IHeart and Audacy working together, I have thoughts on a collaborator that possibly is already in your market...The CW. Links from this podcast: Audacy Joins the IHeart App RAM CEO Kuniskis on NASCAR Fox TV Daytona 500 vs. Indy 500 Prices e.l.f. Cosmetics: Why NASCAR Jeff Gordon on New Sponsor Interest Amazon Prime NASCAR Viewership Jerry Bruckheimer on Days of Thunder II N...

Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer. Links from the podcast: NASCAR TV Coverage in 1979 NASCAR Full Speed Trailer Earnhardt documentary trailer #NASCAR #Sports #Marketing #Media #Radio #Sales #Advertising Hosted on Acast. See acast.com/privacy fo...

As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business. We also look at a new study that proves once again that radio sells cars. Links from the newsletter version: Twitter Post Examining 2024 Car Sponsors Me...

Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and...

A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area, Suburban Propane Suburban Propane 2nd link 2024 TV Viewership Gains 2024 TV Auto Racing Broadcast Rankings #NASCAR #Sports #Media #Radio #Advertising #Marketing Hosted on Acast. See acast.com/privacy for more information.

In this month's Selling Speed we look at why this is a good time to pitch 2025 NASCAR programming and some strategies to get the order. Link to 2023 NASCAR NextGen Fan Study #NASCAR #Sports #Media #Sales #Marketing #Advertising #Radio Hosted on Acast. See acast.com/privacy for more information.

Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast! Links Mentioned in Episode: Adam Stern of Sports Business Journal...

Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales. Links: Goodyear deal from Global Data 2023 NASCAR Next Gen Fan Study Straight Talk Wireless deal Braves at Bristol Motor Speedway Let me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com. #NASCAR #sports #media #radio #sales #marketing Hosted on Acast. See acast.com/pri...

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for. Mentioned in this episode: Snapchat sponsors Xfinity team at Chicago 2023 NASCAR NextGen Fan Study Katz Radio Group Media Trustworthiness Study #NASCAR #Radio #Sports #Marketing #Media #Sales #Advertising Hosted on Acast. See acast.com/privacy...

Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it. Also covered what we know about the 2025 schedule so far. #sales #sports #radio #advertising #marketing #media #NASCAR Hosted on Acast. See acast.com/privacy for more information.

Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR. Link to 2023 NASCAR NextGen Fan Study #NASCAR #Sports #Radio #Marketing #Media #Advertising #Business #Sales Hosted on Acast. See acast.com/privacy for more information.

In this episode we look at selling our short form ancillary programming. Links mentioned this month: 2024 MRN Sales Kit Selling Speed: 2022 January (Best practices for selling races) Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR) Audio 1 Support for new XDS Call Audio 1 at 214-396-9405 or Email support@audio1.com Weather Delays and Affiliate Bulletins @4MRNAffiliates...

NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients. Links Mentioned: NASCAR TV Deal Details More on the deals Restaurant Growth Troubles Red Lobster's Miss #NASCAR #Sports #Marketing #Media #Radio #Advertising #Sales Hosted on Acast. See acast.com/privacy for...

This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections. Links refer...

Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages… Links re...

Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this epis...

Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continu...

In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training...

A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works , Kent Phillips from FMR Associates & TCCP Radio , and major market air talent Meg Butterly lends her talents to help keep us focused and on topic. Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st centu...