Selling Speed: The MRN NASCAR Local Sales Podcast

In this month's episode Bob interviews Marc Greenspan from Research Director, Inc . They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power. Links to the original Radio Ink articles written by Marc discussed in this episode: Selling Audience Loyalty Selling the Value of Your Older Audience MARC GREENSPAN FOUNDER/CEO - RESEARCH DIRECTOR, INC. Office: 410-295-6619...

The winning team at the 2023 Daytona 500 has a unique sponsorship model that we can emulate on the local NASCAR sales level with a little creative thinking and a little creative selling. Links from this episode: Ricky Stenhouse, Jr. JTG Daugherty Racing Kroger Kroger Vendor Program Article Cottonelle JTG Sponsor Activation Article WDNG NASCAR Craftsman Truck Series Social Post WDNG Broadcasting at...

In this month's Selling Speed we look at legacy ideas that still have legs.  Links mentioned in this episode: Legacy Motor Club #advertising #radio #marketing #sports #media #nascar Hosted on Acast. See acast.com/privacy for more information.

In this episode of Selling Speed we examine 4 categories that will spend billions on advertising in 2023 according to a recent BIA Advisory Services webinar. BIA Advisory Services http://www.biakelsey.com/ Top Recession-Proof Opportunities for 2023 Webinar 2022 Sports Business Journal reader survey Hosted on Acast. See acast.com/privacy for more information.

We discuss the massive momentum for NASCAR heading into their 75th Season and how it can relate to sales. Links included in the episode: GFK WDNG-AM "The New 95.1, The Mountain" #nascar #radio #sales #advertising #sports #marketing #media Hosted on Acast. See acast.com/privacy for more information.

The NASCAR Race to Revenues in 2023 event was a collaboration with Loyd Ford of Rainmaker Pathways Consulting Works, Alec Drake of Drake Media Group, and Ed Knight of WECO-FM radio. In this BONUS episode we talk about finding all the available revenue streams when you have an affiliation with Motor Racing Network and use NASCAR to enhance your selling, when is the best time to sell NASCAR on the c...

In this month's episode, we talk with Chris Fleming, EVP at El Dorado Broadcasters in Victorville, CA, a local radio broadcaster who has successfully sold digital products in multiple markets he has worked in. Here are some helpful links from the episode: To buy Chris' books: cdmediaconsulting.com What his digital news sites look like: HDdailynews.com His email marketing partner: Site Impact Creat...

In this month's episode, we explore prospecting the service industry for your NASCAR sales. Barrett Sports Media article link: https://barrettsportsmedia.com/2022/06/17/the-dental-industry-is-hot-and-your-hosts-can-help-you-rake-in-ad-dollars/ Loyd Ford - Rainmaker Pathway https://rainmakerpathway.com/ Hosted on Acast. See acast.com/privacy for more information.

In the May 2022 edition we interview Tony Garcia of Global Media Services and Now Media, home of the Bob & Sheri Show. The similarities between what Tony does on a daily basis and what I do here at MRN are almost identical even though the target demographics might be different. Fans of both Bob & Sheri and those of NASCAR are so completely loyal, that we can learn from one another the best...

This month we speak with Loyd Ford, radio consultant with Rainmaker Pathways Consulting. We discuss best practices for promoting, programming, and selling NASCAR plus talk about radio in general and the challenges local stations face in 2022. Find Loyd at rainmakerpathway.com . #NASCAR #Radio #Sales #Advertising #Marketing #Media #Sports #Business #Bisnus2Business Hosted on Acast. See acast.com/pr...

In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar. Webinar video link:https://nascar-my.sharepoint.com/:v:/...

In the December edition, we look at updating our NASCAR packages and ahead to prepare for the 2022 season. Hosted on Acast. See acast.com/privacy for more information.

Using emerging online audio platforms to leverage local NASCAR radio sales Hosted on Acast. See acast.com/privacy for more information.

We look at "The Question" and how to defeat it in this month's edition. Hosted on Acast. See acast.com/privacy for more information.

We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:Kyle Larson sponsorship: https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4Hendrick Automotive Locations: https://www.hendrickcars.com/locations/index.htmJayski.com driver sponsor list: https://www.jayski.com/nascar-cup-series/2021-nascar-cup-series-...

We share a great idea to promote your stations and NASCAR to your local market...and make money from it. Hosted on Acast. See acast.com/privacy for more information.

As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more Hosted on Acast. See acast.com/privacy for more information.

In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/ Hosted on Acast. See acast.com/privacy for more information.

In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally. Hosted on Acast. See acast.com/privacy for more information.

The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM. Hosted on Acast. See acast.com/privacy for more information.