Selling in the Paddock

In this logistics-meets-lettuce episode of Selling in the Paddock , I’m joined by Colby Varley , Vice President of a leading US transport logistics company moving fresh produce across the country — 365 days a year. Based in Salinas, California (aka the "salad bowl of the world"), Colby shares the realities of managing high-stakes, time-sensitive freight across North America. We talk trucking, trus...

In this episode of Selling in the Paddock , I’m joined by Jason Strong , long-time advocate for Australia’s red meat industry and a leader with deep experience across the entire supply chain — from butcher shops to boardrooms. Jason and I dive into: Why selling red meat is about relationships, not just specs and science The emotional connection people have with food — and how to work with it How g...

Taking on a new sales patch? Whether you’re stepping into a new region, repping a fresh product, or launching your own business — this episode is for you. In this solo episode, I dive into the real-world tactics that help you build credibility, earn trust, and create traction fast when you’re new to a territory. From shadowing and cold calls to leveraging warm leads and showing up consistently, I...

In this episode of Selling in the Paddock , I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who brings a grounded, honest take on what it really takes to succeed in ag sales. We dive into the good, the hard, and the deeply human parts of selling in regional and rural Australia. From cold calls and customer blow-ups, to backing your service team and st...

In this episode of Selling in the Paddock , I sit down with the legendary Jeremy Wood — better known online as The Hoof Cowboy — all the way from Idaho, USA. Jeremy’s not just a hoof trimmer; he’s a storyteller, cow whisperer, and passionate advocate for the animals and farmers he serves. We talk hoof health, dairy cow comfort, and what sales reps can learn from tuning into stress, energy, and emp...

In this episode of Selling in the Paddock , Georgia sits down with Nathan Jones , founder of Mood AI and emotional intelligence expert, to explore how understanding human emotions can transform the way we sell in agriculture. Nathan brings a wealth of insight from his PhD in psychology, his experience as a former voiceover artist (yes, really!), and his latest work building a platform that helps p...

In this episode of Selling in the Paddock , Georgia sits down with long-time connection and commercial lead of Bayer Vegetables ANZ, Darren Wood . With roots in accounting and a deep career spanning from nursery sheds to the boardroom, Darren shares how his passion for agriculture, sharp financial acumen, and decades of real-world experience have shaped how he leads high-performing sales teams tod...

This episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie. Today, I'm sharing a sales muck-up that happened mid-psych appointment (yes, really) and what it reminded me about owning mistakes, handling pressure, and staying human in sales. We often talk about wins – but we rarely talk about the messy moments, the emotional moments, and the “oh no, did...

This week on Selling in the Paddock , I sit down with the sharp, grounded, and all-round legend Rodney Dunn , now part of the team at Tenstar Simulation , where he’s helping shape the future of operator training across Ag, Construction, and Transport. From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares: 🚜 How he buil...

Ever wondered what growers really think of ag sales reps? In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation. Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic...

Can introverts really thrive in sales? Are extroverts naturally better at selling? In this episode of Selling in the Paddock , we’re digging into one of the most common questions I get from coaching clients and listeners: 👉 “Does my personality type affect my ability to sell?” Spoiler alert: it’s not about being the loudest or the most confident — it’s about understanding where you get your energ...

Troy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack: 🔄 Why the same issues are spoken in different languages between Canberra and the paddock—and how sales reps can bridge the gap 💬 The make-or-break role of language in building trust with farmers (ditch the jargon, keep it real) 🚀 Sales reps as the connectors and catalysts for inno...

Guest: Paul Roos Host: Georgia Stormont Paul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and business owner. In this powerful conversation, Roosy joins Georgia to unpack the crossover between elite sport and business, especially in Agriculture, where teamwork, culture and resilience matter just as much as they do in footy. From his early da...

In this episode of Selling in the Paddock , I chat with Kelli McDougall , Director at Agri Talent , about all things recruitment, leadership, and the often-overlooked art of selling yourself . We dive into: Why selling isn’t a dirty word – especially when it comes to job hunting How to pitch yourself into a sales role (and what hiring managers are actually looking for) The biggest recruitment mist...

Building Connections in Agricultural Sales with Jimmy BlaineIn this episode of 'Selling in the Paddock,' we talk with Jimmy Blaine, a rural property and livestock agent from Northern NSW. Jimmy discusses his diverse background, from managing cattle farms and driving trucks to working on drill rigs, and how these experiences have equipped him with essential skills for his current role. The...

In this bonus episode of Selling in the Paddock , we're diving headfirst into one of the toughest parts of the sales game — rejection . Whether you’re selling seed, livestock, tech or training, rejection stings — especially when it feels personal. I open up about: The difference between rejection when selling a product vs. selling yourself (as a service) A recent ‘no’ that hit hard and what I lear...

In this special episode of Selling in the Paddock , Georgia welcomes her very first guest — Mark Allott , now Sales Manager for Agriculture across Australia & New Zealand for Kubota . Mark shares his honest and inspiring journey — from a dairy farm in South Gippsland to leading one of the country’s largest ag machinery networks. Together, we unpack his experience with self-doubt , gutsy career...

In this episode of Selling in the Paddock , we're answering a real question from a listener: How do you get in front of farmers who say they’re too busy or just not interested right now? Whether they’ve never heard of you, like your product but won’t make time, or flat-out say no – we’re digging into how to build trust, show value, and get yourself on-farm . From showing up at the local pub or foo...

Hey, I’m Georgia Stormont — Ag Sales Coach, keynote speaker, sales rep and podcast host. Welcome to Selling in the Paddock — real sales conversations for the Ag industry. This podcast is for sales reps, sales managers, and business owners who work in Ag and want to get better at selling — not in a pushy, polished, or corporate way — but in a way that actually works in the paddock, at the store, or...

Closing the sale is one of the most critical – and often most avoided – parts of the sales process. But in Ag, where relationships are long-term and buying decisions are well-considered, closing needs to feel confident, relevant, and in step with how your customer prefers to communicate. In this episode, I unpack what closing really looks like in the Ag industry and why it’s not just about the fin...

Objections aren't roadblocks – they're buying signals in disguise. In this episode of Selling in the Paddock , we unpack the difference between an objection and a hard “no” (yes, there is a difference) – and why learning to love objections is a game-changer in the ag sales world. Whether you're selling fertiliser, seed, tech, or livestock services, objections are part of the gig. But how you respo...

When it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference. In this episode of Selling in the Paddock , I break down the four key communication styles— Visual, Auditory, Kinesthetic, and Audio Digital —and how understanding them can completely shift the way you connect with growers, stores, and your own sales team. We explore: What each style...

Ever wonder why some sales conversations just click and others feel like pulling teeth? In this episode, we dive into DISC – a powerful tool for understanding communication styles and how to adapt your sales approach to match your customer. Whether you're a high-energy D, a detail-loving C, or selling to someone completely different to you, I’ll break down how knowing your style (and theirs) can f...

We Don’t Switch Off: What Makes Ag Sales UniqueSelling in agriculture isn’t your average sales job. In this episode, I dive into what makes selling in ag different—from the lifestyle of living where you work, to the deeper relationships required to earn trust. I’ll unpack why grit, patience and timing matter more than polished pitches, and how understanding the heartbeat of the industry can make y...

From paddock to playbook: Meet your Ag Sales Coach Meet your host Georgia Stormont, she has 15 years' experience selling into the agricultural markets, she is now a business owner who helps train Ag sales teams to boost confidence in selling. Here about the reason why she decided to create this podcast and topics that will be covered and guest that will come on.