Selling in the Paddock

In this episode of Selling in the Paddock , Georgia sits down with Andrew Kelly , Executive Director of BioPacific Partners , to unpack a career that’s anything but linear – from veterinary science and epidemiology through to leading research institutes, venture capital, and now guiding global corporates through the innovation landscape in food, ag and health. Andrew shares how growing up in rural...

Welcome back team to another episode of Selling in the Paddock . Today I’m joined by Michael Young , an agro-economist with Farm Optimization Group , beaming in all the way from Western Australia. Michael grew up on a mixed farm in the south-west, took a detour towards engineering, and eventually found his way back to agriculture through a simple but powerful question: “Why are farmers doing what...

Welcome back team to another episode of Selling in the Paddock . Today I’m joined by the brilliant and refreshingly down-to-earth Dr Aurelie Quade , founder of Soil Resilience — a scientist who has built her career on helping farmers understand soil health without the complicated jargon. Originally from France and now 19 years deep into Australian agriculture, Orélie blends plant pathology, soil s...

In this episode of Selling in the Paddock , Georgia sits down with Bonnie Jupp from Regen WA — a passionate advocate for regenerative agriculture and natural capital. Based in Perth but deeply connected to her farming roots in Northampton, WA, Bonnie shares her story of how a love of nature, a family legacy of mixed farming, and a drive to make a difference led her to a career at the intersection...

In this episode of Selling in the Paddock , Georgia chats with Jeff Kleypas , agronomist and Regional Sales Manager with Advancing Eco Agriculture (AEA) , joining us all the way from South Texas — just 30 miles from the Mexican border. Jeff shares how his journey from conventional agronomy to regenerative agriculture completely re-shaped the way he views farming, soil health, and human nutrition....

In this episode of Selling in the Paddock , I’m joined by Dr Michael Lawrence , Program Manager of Animal Wellbeing at Meat & Livestock Australia (MLA) . Michael’s journey spans continents and careers — from a hands-on cattle vet in rural Australia and the UK (where he was part of the national response to the Foot and Mouth outbreak) to leading MLA’s animal wellbeing research portfolio. We unp...

Today we head west with Justin Haydock from West Coast Wool & Livestock . Justin breaks down how wool is classed (in plain English), why micron matters to price, what lice means for clips, and how transparency and follow-up win trust with sheep producers. We also dig into export realities (hello, China), the ebb and flow of supply, and why asking clients, “What do you expect from your broker?”...

In this episode of Selling in the Paddock , Georgia chats with Andrew Morgan , CEO/Director at SFM and co-founder of Hydrowood , about building trust in sales, innovating under pressure, and how forestry intersects with carbon markets. From uni-bar lessons in reading the room to raising capital for an underwater-forestry barge on Tasmania’s wild west coast, Andrew covers the grit, trade-offs and p...

In this episode of Selling in the Paddock , Georgia sits down with New Zealander James Grafas to unpack how purpose-led governance and people-ownership are reshaping horticulture—especially in gold kiwifruit. James shares lessons from chairing boards across ag and tech, from large-scale orchard development to irrigation automation, and why clarity beats busyness every day of the week. From orchard...

Welcome back to another episode of Selling in the Paddock! Today, I’m joined by Celia Lev erton , Chair of the Regenerative Agriculture Network , whose passion for sustainable farming and behaviour change is transforming the conversation around agriculture in Australia. Celia shares her remarkable journey — from a young wool classer and ABC journalist to a farmer, permaculture advocate, and leader...

In this episode of Selling in the Paddock , Georgia crosses the Pacific (via LinkedIn!) to chat with fourth-generation Californian farmer and director of farming, Jason Gianelli , based in Bakersfield in the Central Valley—America’s “bread basket.” Jason oversees ~30,000 acres across multiple ranches supplying dairies with feed crops, and sits on several water and ag-tech boards, including the Wat...

In this episode of Selling in the Paddock , Georgia sits down with Mark Rizkalla , negotiation consultant at Scotwork Australia , to unpack practical ways sales reps and leaders can negotiate without burning bridges. From moving beyond the “win/lose” mindset to deploying power collaboratively , Mark shares real-world tactics that help you protect margin, shorten deal cycles, and strengthen long-te...

In this episode of Selling in the Paddock , Georgia chats with Jonathan Leslie , GM Sales at Bunzl —a multinational distributor serving healthcare, hospitality, commercial cleaning and “process & industry,” including horticulture, abattoirs, food processing and logistics. Jonathan shares how a career that began in merchandising and veterinary pharmaceuticals led to leading national sales teams...

In this solo episode, Georgia shares reflections from her recent South Australian onion loop — where she covers hundreds of kilometres across rural SA, building relationships and checking in with growers she doesn’t see every day. She unpacks what it really takes to manage a sales territory you don’t live in — balancing presence, trust, and consistency from afar. You’ll hear her insights on: Why p...

Sales = service. Darren Mitchell (The Exceptional Sales Leader) joins me to unpack DISC in real sales conversations, why mentoring accelerates your career, and the paradox of urgency and patience in leadership. We dig into ethical selling, being memorable, and why most wins arrive after the 5th–12th value-led touchpoint. Darren’s podcast: The Exceptional Sales Leader – [add link] Darren on LinkedI...

In this episode of Selling in the Paddock , Georgia sits down with Troy Armstrong , Adviser & Partner at Koda Capital , Australia’s largest independent wealth manager. Troy grew up in the Yarra Valley and now works nationally with high-net-worth and ultra-high-net-worth families — including many farming families . They unpack what “independent” really means, why trust and time trump quick wins...

Welcome back to Selling in the Paddock ! In this episode, I’m joined by Ben Picton, Senior Market Strategist at Rabobank , to unpack the big global shifts shaping Australia’s agricultural industry today. Ben has a rare talent for taking complex economic and geopolitical trends and making them crystal clear for business owners, farmers, and anyone curious about where the world is heading. We first...

In this episode of Selling in the Paddock , I sit down with Mark Dempsey , Business Development Manager at Gallagher Australia , to unpack the rise of eShepherd virtual fencing and what it means for livestock producers. Mark’s career journey is as diverse as it is inspiring — from growing up on a fourth-generation beef property in northern NSW, to working cattle stations, Elders retail, Novartis A...

In this episode of Selling in the Paddock , Georgia sits down with Connor Steel, Horticultural Agronomist at Elders, to unpack a nine-year journey in ag—from a year 12 biology spark and a gap year on farms, to YMCAA pool decks, Coles freezer shifts, and ultimately the front lines of plant health. Connor shares how work ethic and curiosity shaped his path, what a “plant doctor” actually does day-to...

Welcome back to Selling in the Paddock ! 🚜 In this first-ever Q&A episode , I’m diving into the real-world challenges you’ve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day — and I’m giving you practical, no-bullshit strategies to tackle them head-on. We cover: 🥊 Competition & Loyalty...

Welcome back to Selling in the Paddock ! In this episode, Georgia sits down with her first French guest, Michael Murer (aka Frenchy ), a passionate product and marketing leader in the world of agricultural machinery. Michael’s journey takes us from the family farm in Alsace, France, to managing product launches and sales teams across Australia. From combining in WA as a backpacker to managing deal...

In this episode of Selling in the Paddock , I’m joined by Simon Wilkinson — Director of Transactions WA at LAWD — for a brilliant conversation packed with wisdom, real-life stories, and no-BS advice for anyone in ag sales, rural real estate, or leadership. Simon shares lessons from his 28-year journey across the ag industry — from sweeping the floors at IAMA to leading major property transactions...

Welcome back to another episode of Selling in the Paddock ! This week, I sit down with the powerhouse that is Kayla Evans – a passionate advocate for agriculture, talent development, and building authentic connections. Kayla’s journey is anything but ordinary. From growing up on a grain and cattle farm in Queensland to joining the Navy’s first pilot gap year program, studying Public Relations and...

In this episode of Selling in the Paddock , I’m joined by Adam Schreurs , third-generation vegetable grower and Director at Schreurs & Sons , one of Australia’s most respected celery and leafy veg producers. Based in Tarwin, Victoria , Adam’s journey from Clyde to large-scale production is a masterclass in leadership, innovation, and staying grounded. We chat all things: 🚜 What it takes to le...

This week on Selling in the Paddock , we’re doing something a little different… I want to hear from YOU . Whether you’re in the ute, walking the paddock, or grabbing a coffee between client calls — if you’ve got a question about sales, ag, communication, tough convos, tricky customers or team dynamics… I want to hear it. 📣 I’m pulling together a Q&A episode that dives into the real stuff you’...