Selling in the Paddock

What separates a good agricultural salesperson from a great one? According to Danny Thornton from Agreva, it starts with understanding the value you bring. In this episode of Selling in the Paddock , Georgia Stormont sits down with Danny at Hort Connections to explore what it really takes to build trust with growers, introduce new technology into agriculture, and have commercial conversations that...

Recorded live from Hort Connections 2026, Georgia sits down with Paul Crack from Yara Australia to discuss the challenges and opportunities facing Australian growers and the critical role nutrition plays in producing high-quality crops. With rising input costs, changing market conditions and increasing pressure to improve productivity, Paul shares insights into how growers can make better decision...

In this episode of Selling in the Paddock , recorded live at Hort Connections 2026, Georgia catches up with Jo Van Niekerk and Adrian Hart from Boomaroo Nurseries to discuss what it takes to support Australian growers in an increasingly complex environment. From managing live products and responding to unpredictable weather events, to building stronger partnerships across the supply chain, Jo and...

🎙️ Live from Hort Connections 2026 in Adelaide In this episode of Selling in the Paddock , Georgia sits down with Jono Davey, CEO of Melons Australia, to discuss the challenges, opportunities and future of Australia's melon industry. Representing more than 140 melon growers across the country, Jono shares why industry events like Hort Connections remain critical for building relationships, sha...

In this episode of Selling in the Paddock , Georgia sits down with James Turtle , Regional Director Australasia at MagrowTec , to discuss spray performance, ag technology adoption and what it really takes to build trust with farmers. James shares his journey from growing up around dairy and horticulture, through machinery sales, to leading the Australasian commercial team for MagrowTec's magne...

This week on Selling in the Paddock , Georgia heads across the ditch to chat with New Zealand dairy farmer Jared Clarke — and this one is packed with insight for anyone working in agriculture, sales, leadership or ag tech. Jared and his wife Victoria run a 1,000-cow dairy operation in Canterbury on New Zealand’s South Island, milking through a 60-bail rotary with a strong focus on grass management...

In this solo episode of Selling in the Paddock , Georgia dives deep into one of the biggest challenges in agricultural sales… closing. Not the pushy, awkward “are you buying today or not?” type of closing. The real kind. The kind that keeps conversations moving forward, builds trust, creates momentum, and helps customers make confident decisions over time. Because in Ag, sales cycles are long. Rel...

This week on Selling in the Paddock , I sit down with Jess Weiss , founder of Human Tribe — a leadership and people development consultancy built on one simple belief: When people thrive, businesses thrive. Jess shares her journey from personal trainer to leadership consultant and why managers are one of the biggest levers for performance, culture and wellbeing inside any organisation. We unpack:...

Today on Selling in the Paddock, I’m joined by Debbie Feyh from Go Experience Nature, joining us all the way from Kansas in the United States. Debbie is a farmer’s daughter, farmer’s wife, entrepreneur and passionate advocate for reconnecting people back to nature, agriculture and the outdoors. This conversation goes far beyond farming. We chat about: Why people are becoming disconnected from natu...

In this episode of Selling in the Paddock , I’m joined by Nathan Hrnicek from NutraDrip — an ag conversationalist, sales leader, and someone who genuinely lives and breathes connection in agriculture. Nathan shares his journey from construction into ag sales, the lessons that shaped him, and why curiosity — not confidence — is the real superpower in this industry. We dive into what it actually loo...

What does it take to build a business from one of the most remote parts of Australia? In this episode of Selling in the Paddock , Georgia sits down with Isabella Thrupp from Pardoo Wagyu and Prinking in Pindan — a women’s workwear brand created for life on the land. Based in the Kimberley, Bella shares her journey from moving north for a couple of years as a ringer… to building a life, a career, a...

What if the biggest thing holding you back in sales… is in your own head? In this episode of Selling in the Paddock , Georgia sits down with Pat Owens to unpack one of the most common (and rarely talked about) challenges in agricultural sales — the need to be liked. From self-doubt on farm visits to overthinking every interaction, Pat shares why so many sales reps get stuck in their heads early on...

In this episode of Selling in the Paddock , I’m joined by Mick Wearne from Pursehouse Rural , where he works as Business Manager – Seed . Mick and I first met at a recent Pursehouse Rural conference, and from the moment we started chatting, I knew he’d be a brilliant guest for the podcast. He brings decades of experience across agricultural retail, branch management, seed, fertiliser and customer...

This is a pretty special episode… the book is officially live. This hasn’t just been a few months of writing — it’s been years in the making . Built off 15 years in ag sales, getting it right, getting it wrong, and learning what actually works in the paddock — not just in theory. I didn’t write this to be an author. I wrote it because there’s a gap. We’ve got incredibly technically strong people c...

In this episode of Selling in the Paddock , Georgia Stormont is joined by Ciara Douglas , founder of Herd to Home , regenerative agriculture advocate, and multi-business operator based in Western Australia. Ciara’s journey into agriculture isn’t linear — and that’s exactly what makes it so powerful. Originally from Northern Ireland, Ciara moved to Australia as a child, grew up surrounded by farmin...

In this episode of Selling in the Paddock , Georgia is joined by Kristy Hollis , founder of Everlasting Health and a naturopath based in Darwin, working closely with women across regional and remote Northern Territory communities. Kristy’s journey into health didn’t start in a clinic — it started in the paddock. From applied science and entomology work with CSIRO, through to biological weed contro...

Episode: Why Sales People Discount to Early with Kurt Newman Podcast: Selling in the Paddock Host: Georgia Stormont Guest: Kurt Newman, Managing Director — Sales Consultants (Sydney / Southern Highlands) In this episode, Georgia sits down with sales coach and author Kurt Newman (MD of Sales Consultants) to talk about the hidden places profit disappears, why salespeople discount before they’re even...

In this episode of Selling in the Paddock , I’m joined by Harley Johnston from JH Leavy & Co for a grounded conversation about what selling really looks like when relationships, reputation and timing matter. Harley works in an environment where deals aren’t transactional and trust isn’t built overnight. We unpack what it means to show up consistently, read the room, and understand that in agri...

In this episode of Selling in the Paddock , Georgia Stormont sits down with Jessie McQueen — Wagyu operator, former Bar H Wagyu team member, and President + founding committee member of WAGYOUTH . Jessie’s story is a ripper: raised on a cattle property in south-east Queensland, boarding school in Brisbane, rowing scholarship in the US (Rutgers University), then back home to study international bus...

In this episode of Selling in the Paddock , I’m joined by Mark Kable, Managing Director of Harvest Moon — one of Australia’s leading vegetable growing businesses, supplying major retailers and export markets across the country and internationally. Mark has spent more than 36 years in horticulture, building Harvest Moon from humble beginnings into a nationally recognised operation working with over...

This episode is a special one. To mark Episode 50 of Selling in the Paddock — and nearly 12 months on air — I invited a very special guest onto the show… my mum, Sally Stormont . At first glance, a primary school teacher and former newsagency worker might seem like an unlikely guest on a sales podcast. But as this conversation unfolds, it becomes clear: some of the most powerful selling lessons do...

In this episode of Selling in the Paddock , I’m joined by Jess Federow from Copper Creek Contracting in Central West NSW – a former primary school teacher turned rural contractor, systems thinker, and freshly minted Nuffield Scholar. Jess and her partner Ross don’t just “put up fences”. They design whole-farm infrastructure that actually works in the real world – for people, livestock, seasons and...

In this episode of Selling in the Paddock , Georgia heads to California (well… via Zoom) to talk tomatoes, trust and teamwork with William “Skeeter” Bethea from The Morning Star Company – the processor behind around 40% of California’s processing tomato crop. Skeeter lifts the lid on how Morning Star runs a massive, highly technical tomato operation with no traditional bosses , and what that actua...

Welcome back team to another episode of Selling in the Paddock ! Today I’m joined by Ben Van Delden — founder of Delco AgriFood , co-founder of We Three AI , and a key partner in the Australian AgriFood System Alliance . If you’re picturing a simple job title, think again. Ben’s world crosses oysters, circularity, AI, livestock, climate strategy and big-picture system change in Australian agricult...

In this episode of Selling in the Paddock , Georgia sits down with Steve Fuller , Director of Buzz and Growth at BeeStar – and a man who’s spent more than 40 years working with bees. Georgia admits she’s completely obsessed with bees, and Steve does not disappoint. He takes us inside the hive, explaining how colonies really work, why bees are so critical to Australian agriculture, and how technolo...