Selling in the Dwelling

Torlando Hakes of Craftsman Painter believes the best sales process isn't about applying more pressure, it's about helping customers make better decisions.   Drawing from his background as a painting contractor with his own company, entrepreneur, and technology innovator, Torlando shares how collaboration, virtual selling, and proven systems are reshaping the home improvement industry. H...

Tim Musch of Paradigm Vendo has spent more than four decades helping home improvement companies adapt to changing technology, and he believes the next major shift is already here.  From the early days of CRM software to today's AI-powered buying journey, Tim shares how contractors can stay ahead by embracing innovation without losing sight of the customer experience.  He explains why today&ap...

Ryan Shutt of Allied Siding & Windows shares why customer experience should begin long before a salesperson arrives at the door.  After nearly two decades in the home improvement industry, Ryan has built his leadership philosophy around transparency, trust, and creating raving fans. From personalized video communication and proactive project updates to call center training and homeowner expect...

Corey Cousins of Destination Motivation shares why the most successful professionals in home improvement sales focus on people over products. Drawing from years of experience in sales training and contractor sales, Corey explains why customers buy with emotion and justify their decisions with logic.  From building trust and creating a better customer experience to asking the right questions during...

Megan Beattie of Tony Hoty & Associates has built her reputation helping home improvement companies solve one of the biggest challenges in the industry: generating quality leads. From call centers and home shows to retail marketing and lead management, Megan shares why many contractors are struggling today after the post-pandemic boom years and what it takes to create a consistent flow of oppo...

Greg Cummings of Power 100 has spent years studying what separates great home improvement companies from average ones. Through interviews with industry leaders and Power 100's contractor ranking platform, Greg has seen firsthand that long-term success isn't built on flashy marketing or rapid growth alone. The companies that rise to the top consistently invest in leadership, culture, cust...

Mandy McEwen of ModGirl Marketing and Luminetics believes the future of sales belongs to the people willing to build real relationships online.  After starting her career in home improvement sales with companies like Sherwin-Williams and Renewal by Andersen, Mandy discovered the power of relationship-driven marketing long before personal branding became a trend. What began as teaching herself onli...

Most sales reps don’t fail because they lack talent—they fail because they have no idea what they’re doing wrong. That’s the gap Sebastian Jimenez set out to solve with Rilla, a platform built around one simple but powerful idea: capture real sales conversations and turn them into coaching opportunities. What started as a rough concept evolved, through years of trial, error, and market pivots, int...

In this episode of Selling in the Dwelling , Allan Langer sits down with Dean Curtis, CEO of Ingage , the incredible software presentation platform that is transforming the industry. They both break down how modern in-home sales is shifting—and why the traditional “flip book” or linear presentation is quietly killing your close rate.  Dean shares how Ingage was built to solve a real problem: sales...

What does it really take to build a billion-dollar business in the home improvement space and still sleep at night? In this kickoff episode of Selling in the Dwelling , Allan Langer sits down with Matt Esler , owner of one of THE largest Renewal by Andersen affiliates in the United States, to unpack what separates high-volume sales from true, sustainable success. This conversation goes beyond scri...