Seller Sessions Amazon FBA and Private Label

Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality.   Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on.   How will Recession impac...

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.   We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the...

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.   On this episode I talk to Jamie about everything he has learned building hi...

Sharon Even is back with a raw, poignant episode of Thursday's With Sharon. In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that what we see in someone else's life isn't necessarily reality. After a famous celebrity who Sharo...

Sourcing From Mexico - Update Going Into 2023 Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade goods as some may think). E-commerce seller since 2015. Tim has developed some of the best outside-the-box training and...

On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page - Review Ratings now showing in Search.   When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update which may have gone unnoticed for some.

Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created. You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility. Today's discussion on how you can optimise for this. Benjamin has been selling on Amazon since 2...

In today's Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase.

Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi .   We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday.   We also discuss what they plan to work on next year to optimise their 7 & 8 Figure businesses.

Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time. In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches. Today we discuss how he has launched 70 products in the last 6 months.

Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going. Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventor...

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he's willing to share in order to help others be successful on the platform. He is currently an 7-Figure seller (soon t...

Today I am joined by Sharon Even, Kian Golzari and Adam Hiest to discuss a way at looking at product research from a basis of true needs.   Food, water, clothing, sleep, and shelter are the bare necessities for anyone's survival. When things get tight people tend focus on what matters. We see when covid a couple of years back, sellers lost their business almost over night or the thrived. Of course...

Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process. Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions? That's the conversation for today.

Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.   Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing o...

Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.   Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing o...

On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting.   Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product...

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creati...

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creati...

On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders. Do all products make sense to enroll in Vine? Sharon also shares a story from her experience with a product that is an excellen...

Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live.

Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers.   John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly...

The 132nd Canton Fair is now Live - Online. In today's podcast, Sharon Even does an in-depth Tutorial on navigation around the 132nd Canton Fairs Website. The 132nd Online Canton Fair Website will be live until March 2023 - you will have access to all exhibitors, products, and exhibitors information and contact information however from October 24th the Live streaming option and the scheduling of a...