Seller Sessions Amazon FBA and Private Label

Danny McMillan reveals 10 hidden costs of automation for Amazon sellers: upkeep, stacked failures and lost judgment, plus a simple equation for true benefit.  Automation looks like a pure time saver for Amazon sellers, but Danny McMillan explains why the true cost of automating your business is higher than most brand owners price in. In this solo Conversion Monthly show, he shows how automations t...

Adam can't make it this week, so Danny takes the Broadmatch show solo with a method for anyone buried under a long list of problems. It started when a friend who uses Claude heavily could not see the wood for the trees: a hundred issues, each needing its own fix, and no way to review them all. Perplexity gave the approach a name, collaborative upstream problem solving. You'll hear how it combines...

Danny McMillan and Ritu Java cover AI remote control, token-saving skills and burnout resets so you can step away from the desk and keep projects moving.  Ritu Java is back for the monthly Go With The Flow show, fresh from Accelerate and a lot of conversations about how fast AI adoption is moving. Her problem will sound familiar: chat is faster than she is, so she has become the bottleneck on her...

Danny McMillan and Shubhash unpack the Fable 5.1 vs Astra debate, the six-stage AI harness, and why your folder structure is the real cost lever. Shubhash joins from his new home in Dubai to dig into the two biggest AI releases of the fortnight, Fable 5.1 and Astra, dropped within 72 hours of each other. Instead of relitigating which model wins, he makes the case that "which model is better" is th...

 Danny McMillan and Sim on model switching, OpenRouter cost hacks and whether AI spend for Amazon teams is actually worth it. A quick solo show this week — Dorian's out sick, Matt's unavailable, so it's just Danny and Sim covering how to control AI spend without gutting output. Sim walks through the real cost pressure of a 25-person team on Claude: five figures a year, uncapped Fable usage, and no...

Description: Danny McMillan and Ritu Java on AI-built email triage, pest control and client sentiment analysis for busy Amazon agencies and sellers. Ritu Java returns after recovering from a serious ankle injury, and dives straight into the theme of the episode: managing cognitive load as AI accelerates faster than we can adjust to it. You'll hear how Danny and Ritu are each solving the same probl...

Week three of the all-things-Claude series brings Shubhash back  after some time away. He walks through why sellers should build a RAG (Retrieval Augmented Generation) system: business knowledge trapped in a founder's head and a stack of spreadsheets creates a bottleneck, and RAG breaks it by answering questions from your own files with sources attached, no hallucination, no SQL required. Danny fo...

Danny McMillan returns after his longest break in almost ten years , with Seller Sessions approaching its tenth anniversary and roughly 1,300 episodes. This is the pilot of a new monthly roundtable with Sim and Matt (Dorian returns next month), moving away from the conversion show format towards raw conversation. You'll hear how Sim's team runs product development end to end with AI: keyword-score...

Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the short window to ship before token costs reset. Episode Summary Week 4 of the month, Go With The Flow, an...

Why Your Amazon Dashboard Is Lying to You + Remotion & Voice Cloning Reality Check | Claude Sessions Amazon Dashboard Brain, Remotion Video & ElevenLabs Voice Cloning | Claude Sessions SEO Description Shubhash Sharma on building a data brain behind your Amazon dashboard. Danny McMillan on Remotion video and ElevenLabs voice cloning realities. Episode Summary Week 3 of the month means Claude Sessio...

In this Conversion Monthly, Danny McMillan is joined by Dorian and Matt Kostan (no Sim this episode — he's on holiday) for a live, practical session on building brand-quality design systems fast and for free. Dorian opens with a tight crash course in the three design fundamentals that separate professional Amazon listings from amateur ones: font pairing, grid and layout, and colour theory. He then...

In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets. Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving...

Welcome back to Conversion Monthly! Danny McMillan is joined by the full team — Sim, Matt Kostan, and Dorian — plus special guest Anna, who launched a reusable microfiber cleaning cloth roll on Amazon UK. Anna's product is clever — an eco-friendly alternative to paper towels that's washable and comes in multiple colors. But the listing isn't converting. The team digs into exactly why and what to f...

Danny McMillan and Shubhash Sharma are back with another Claude Sessions episode covering both the back end and front end of building your Amazon business infrastructure with AI. Shubhash walks through exactly how to register for Amazon's Seller Partner API — your free, direct access to your own sales, inventory, pricing, and order data — no third-party subscriptions required. Danny then breaks do...

In this third installment of Claude Sessions, Danny is joined by Subash from Not A Square, who helps e-commerce brands scaling past seven figures implement AI without scaling headcount. Subash walks through real client case studies -- including a TikTok brand that boosted its customer satisfaction score from 4.2 to 4.5 in four weeks using a customer support agent built in Claude. Danny then breaks...

In this Conversion Monthly episode, the team takes on a real-world Amazon fashion listing -- a ladies jumper from Adam Jagger's clothing brand. Adam launched this knitwear product last year with strong initial sales, but the relaunch has stalled despite refreshed images and PPC data. Matt Kostan shares consumer feedback from Product Opinion videos revealing that shoppers found the secondary images...

Broad Match - Danny and Adam break down Amazon's financial trajectory ahead of the Q4 2025 earnings call, exploring why Prime has effectively tapped out, where the retail business is heading, and why Rufus may be Amazon's most important bet for the future of e-commerce. Host: Danny McMillan Co-Host: Adam "Heist" Runquist Episode Summary With Amazon's Q4 2025 earnings call on the horizon, Adam digs...

Danny and Ritu dive deep into Anthropic's new Cowork feature in Claude Desktop - the good, the bad, and the ugly. Ritu shares a cautionary tale about file deletion gone wrong, while Danny demonstrates his custom skills pack that protects users from common pitfalls. What You'll Learn: What Cowork is and how it differs from Claude Code and Claude Desktop Why the rm -rf command can permanently delete...

Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations. Host: Danny McMillan Panel: Sim Mahon , Dorian Gorski , Matt Kostan Episode Summary The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The c...

Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026 Episode Overview In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strate...

Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill Episode Overview In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements f...

Broad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer Episode Overview In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driv...

Go With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing...

Why Your Affiliate Style Images Might Be Killing Your Amazon Business In just 10 minutes, I'll challenge most of what you believe—and show you why the opposite might be true. Watch to the end for 99 scroll-stopping techniques from the world's top three product photographers. Watch here on YouTube for the full experience.    "Pretty doesn't convert." - Affiliate Marketers What happens when hammer-a...

Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights Episode Overview In this episode, the team explores innovative strategies to optimise a bandana product listing, focusing on visual appeal and conversion tactics. The discussion highlights the importance of addressing customer concerns about size and quality while generating creative imagery to enhance click-thr...