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The Art of War on Amazon: Part 2 Welcome back to Seller Sessions. Following part one in the series, we delve deeper into your mental game and its impact on your business. It's tough out there for sellers right now, and no hack will fix your mental game. Mastering the 12 parts below will win you half the battle. This is short and sweet, but give me five minutes of your time and you'll see what I me...

The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More In this engaging episode of Seller Sessions , host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset. Seller Sessions Live: The Evolution and Impact Refining the Format One-Day E...

The Biggest Hack This Seller Used To Reach 9 Figures Welcome back to another insightful episode of Seller Sessions , hosted by Danny McMillan . In this episode, we are rejoined by Mels Terlouw , a seasoned entrepreneur peaking at 9 figures in sales. Together, they delve into the critical but often overlooked topic of addressing customer objections , a vital component of successful sales strategies...

The Art Of Winning on Amazon Part 1 Building a Better Mental Fortress Welcome back to Seller Sessions . Danny explores critical, non-tactical aspects of life that are essential for Amazon sellers and entrepreneurs. Use this knowledge to strengthen your mental resilience , as it will greatly enhance your business and overall life experiences. Remember, the body tends to give up long before the mind...

One of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions , host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in...

The Art & Science of Finding You Top Performers Advanced Insights into Data Analysis and Optimization with Dr. Ellis Welcome to this episode of Seller Sessions , where we dive deep into the nuanced world of data analysis and optimisation with the return of Dr. Ellis. After a hiatus of 18 months, we've brought the good doctor back from the depths of data science to share his wisdom on making advanc...

Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41. Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredict...

7 Figure Sales Off Amazon Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it. Background and Initial Success: Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional car...

  Getting Out of Amazon Jail Navigating Amazon's Complex Landscape: Insights from Nir Raveh and Adam Heist Adam Heist engages in a comprehensive discussion with Nir Raveh, a seasoned expert in the realm of Amazon selling. Their conversation offers an in-depth exploration of the multifaceted challenges and strategies associated with selling on Amazon, providing listeners with a blend of technical w...

China's Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions , where host Danny McMillan engages with the ever-insightful Steve Simonson . This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today's unpredictable market landscape. Unpacking the Logistics Landscape: A 2024 Outl...

The Challenge of Amazon's New Fee Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers loo...

Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja , a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics,...

Unlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selectio...

Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions , host Danny McMillan welcomes Norm Farrar , a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to lev...

The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights : Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny...

Advanced Level Landing Page Optimization (Walkthrough) for 2024 In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page , essential design strategies , and the critical nuances that...

Amazon's AI Listing Writer with Brandon Young Reconciliation Score Amazon uses a reconciliation score on listings to determine which changes to a listing are accepted. This score works like a pyramid, with different levels of authority. Hierarchy: At the bottom are individual sellers, moving up through professional, gold, platinum, and higher levels including seller support, brand registry, data a...

Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan . Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP) . This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their busin...

Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their...

Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions , Danny McMillan interviews Mansour Norouzi , ecommerce expert and director of advertising and partner of Incremental Digital , about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale T...

A9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific l...

Ranking and Product Launches on Amazon With Colin Raja Introduction: Danny interviews e-commerce expert Colin Raja, an experienced Amazon seller from India now based in New York. Colin shares his proven pre-launch strategies for optimising product listings and rankings on Amazon. Key Topics Covered: Importance of getting product type , browse node , and attributes right for rankings Defining "brow...

  Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life's ups and downs 2023 Amazon Seller Trends and Challen...

  Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic optimisation strategy. Key Topics Discussed: Evidence that Amazon search algorithms are incorporating mo...

AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing jour...