Sell Me This Podcast

Cloud cost optimization and FinOps have become urgent priorities for MSPs and CSPs trying to control runaway cloud spend, especially now that AI workloads are adding a whole new layer of token costs on top of existing infrastructure bills. Keith Daser, founder of Deliver Digital, sits down with Dan Belkie, founder and owner of Everything Cloud Technologies, a Calgary based cloud cost optimization...

Canadian companies send roughly 74 to 75 percent of their exports to the United States, and that concentration turns into real risk the moment tariffs, currency shifts, or a regional recession hit. Export diversification gives businesses a way to spread that risk across new markets and currencies while uncovering the operational cracks that domestic growth tends to hide. Keith Daser sits down with...

Building a personal brand and a real professional network often decides whether a career move or a new business takes off, especially in a relationship-driven market like Calgary, where who you know still drives how business gets done. Recruitment is changing fast as AI sourcing tools cut candidate research time, yet the human judgment behind every hire still determines who actually gets placed. K...

Consumer debt is at record levels, financial literacy is rarely taught in schools, and algorithms are engineered to make people spend faster. Waylay Financial is trying to change that by bringing structured, employer-sponsored savings back to the workplace. Keith Daser sits down with Luticia Miller, founder of Waylay Financial and Chief Strategy Officer of Atmosphere Renewable Recycling, to talk a...

How do you build real, lasting value from a major ServiceNow investment — and keep it from turning into expensive technical debt? This episode answers that question with one of the most experienced ServiceNow practitioners in Canada. Keith Daser talks with Cheyenne Fernley, Partner at SkyMark Advisory Group, about ServiceNow governance, AI integration in enterprise IT, and what meaningful digital...

 Some of the most effective operators are the ones who learned how to build under pressure — and Moose Abel has turned that lesson into both a company and a philosophy. Keith Daser talks with Musap "Moose" Abdel, founder of Struggle is your Success and QA Enterprises, about the power of adversity in building resilient businesses and the practical realities of AI implementation at scale....

Risk management and AI adoption have become the same conversation — and most organizations aren't ready for either. Zoe Harrison is working at that intersection every day. Keith Daser talks with Zoe Harrison, a corporate strategy and risk management consultant, about what it means to navigate the collision between traditional business governance and the rapid evolution of artificial intellige...

International Women's Day is a moment. What happens in communities doing real work the other 364 days is what actually matters. This episode captures both — live from Tech Connect Alberta's IWD event. Keith Daser took the Sell Me This Podcast to Tech Connect Alberta's International Women's Day event and sat down with the panelists for a series of rapid-fire interviews. The resu...

Most companies between $2M and $50M in revenue hit a wall — not because their product isn't strong, but because they've outgrown the operating model that got them there. Fractional leadership is one of the most effective solutions to that problem, and one of the most misunderstood. Keith Daser talks with Nish Sampath, founder of Switch Advisory Group, about how fractional leadership work...

Tech Connect Alberta didn't happen because of a strategy document — it happened because one person decided to show up and keep showing up. Akshay Gulati built one of Alberta's most active tech communities through servant leadership in action, not in theory. Keith Daser talks with Akshay Gulati, cloud architect and founder of Tech Connect Alberta, about what it looks like to build a genui...

Everyone talks about startup culture. Very few people talk honestly about what it actually takes to build a viable business in Canada — the funding realities, the ecosystem gaps, and the founder mistakes that rarely make it into the highlight reel. Keith Daser talks with Brandy Old and Craig Elias from Alberta Innovates about the real state of entrepreneurship in Canada and what it takes to build...

The traditional models of leadership were built for a world that no longer exists. Meghan Donohoe and Alicia Wight built Pebble to help leaders unlearn what's no longer serving them — and rediscover what actually does. Keith Daser talks with Meghan Donohoe and Alicia Wight, co-founders of Pebble, about why traditional leadership models are breaking down and what it looks like to rebuild leade...

Some of the most important work in a tech ecosystem never shows up in a press release. Philippe Burns has spent years building the connective tissue that makes a real community possible — and Tech Thursday is one of the clearest examples of what consistent, genuine community building actually looks like. Keith Daser talks with Philippe Burns, co-founder and host of Tech Thursday, a weekly communit...

The tech labor market is changing faster than most education systems can keep up with. InceptionU was built on the premise that the answer isn't more of the same training — it's a fundamentally different approach to developing human potential for a world that keeps changing. Keith Daser talks with Margo Purcell, Co-founder and CEO of InceptionU, about how the tech and labor markets are s...

Sales is one of the most performance-driven professions in the world — and one of the least equipped to deal with the human cost of that pressure. Matt Riddel has built his coaching work around that gap. Keith Daser talks with Matt Riddel about what it means to lead and sell in high-pressure environments, why perspective is one of the most underrated tools in a sales professional's toolkit, a...

Most organizations are rushing to adopt AI without building the internal understanding needed to use it responsibly. The result isn't transformation — it's risk. Dr. Stella Lee has spent years studying what genuine AI readiness actually requires. Keith Daser talks with Dr. Stella Lee about how organizations can build real AI literacy, why AI policy needs to exist before AI tools are depl...

Most businesses leave significant grant funding on the table — not because they don't qualify, but because the process is overwhelming and the landscape is constantly shifting. Denise Baril built a business to change that. Keith Daser talks with Denise Baril, founder of The Grant Sherpa, about how she helps organizations navigate the grant funding ecosystem in Canada. But the conversation goe...

Compliance and security sound complex because they're usually explained by people who aren't thinking about small and medium-sized businesses. Jose Costa and Mark Mandel are. Keith Daser talks with Jose Costa and Mark Mandel from MHM about how compliance, ethics, and cybersecurity actually work for organizations that don't have a full-time legal or security team. They break down wha...

Most organizations have started using AI. Very few have built the internal literacy needed to use it well — and the difference between those two groups will define competitive advantage over the next decade. Keith Daser talks with Tim Chan, co-founder of Untapped Energy, about what it really means to build AI literacy and fluency inside organizations and why so many teams struggle to move past sur...

The managed services industry is changing faster than most operators realize — and the leaders who will thrive in the next five years are already thinking differently about how they build teams, serve clients, and adapt to what's coming. Keith Daser opens Season 2 in conversation with Shawn Freeman, an operator who has spent years starting, scaling, and leading organizations in the managed se...

Calgary is one of Canada's most underrated tech ecosystems — and Ian Macdonald at KPMG has been one of its most consistent champions. In this Season 1 finale, he makes the case for why imagination and curiosity are the most undervalued business skills of the current moment. Keith Daser talks with Ian Macdonald, Business and Innovation Leader at KPMG Canada, about the intersection of innovatio...

Leading one of North America's largest technology channel programs takes more than process expertise. It takes the ability to see the whole partner ecosystem and build programs that genuinely work for everyone inside it. Keith Daser talks with Cassie Jeppson, Director of Channel Programs and Operations Strategy at Lenovo, about how enterprise technology companies build and manage partner chan...

Scaling a managed services company past $7 million in revenue teaches you things no course or coach can. Tim Thomson learned those lessons on the way up — and now passes them on to operators who are still climbing. Keith Daser talks with Tim Thomson, former MSP founder, business coach, and creator of Cyber Trends, about what it actually takes to build and scale a managed services company from the...

Decades of experience in IT outsourcing and enterprise analytics will teach you how organizations use data. Building Ethicrithm taught Matthew Nielsen something harder: what they should do with it — and why the ethical dimension of AI is the most underestimated business risk right now. Keith Daser talks with Matthew Nielsen, founder and CEO of Ethicrithm and former CEO of Fishbone Analytics, about...

Cybersecurity is no longer a technology problem — it's a business problem. And selling security solutions to enterprise organizations requires a completely different playbook than traditional tech sales. Keith Daser talks with Scott Coleman, Enterprise Account Executive at Arctic Wolf, about his path from capital markets to enterprise cybersecurity sales and what he's learned about navig...