SEEN Saturday Series

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Drew Hays, the Executive Director of Austin Sports Commission.  The two will chat about the fun, education, networking, and more that took place...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week was our Keynote Speaker during Symposium this past Spring. Connor Fields is a motivational speaker, Olympic gold medalist and resilience expert. Con...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is the Managing Director of Operations at Sports Salt Lake, Caryn Bradshaw. Kathrine and Caryn will chat about what's happening this Summer at...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Bri Siefert, the Senior Manager of Sports Sales at Visit Fort Collins. Bri and Kathrine will talk about the importance of partnerships with right...

Welcome back! This week, we take a trip to Northern Ohio for a beach getaway.. (yes, you read that right!) Shores & Islands Ohio's Sports Tourism Coordinator, Jon Limber will share why a visit to "The Key West of the Midwest" will have you feeling relaxed and rejuvenated.  From beaches and islands, to lighthouses, waterparks, amusement parks, and more, there are endless entertan...

Join us for our final Symposium Roundup episode, recorded live at Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear fr...

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Greater Columbus Sports Comm...

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from the Executive Director at Th...

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Corpus Christi Sports Commis...

"The Most Exciting 2 Minutes in Sports" and the fun, fundraising, and fanfare that surround the Kentucky Derby is here! This week, join Kathrine Nero and Louisville Sports Commission President and CEO, Greg Fante. Greg will walk us through the plans and preps for The Kentucky Derby (and The Longines Kentucky Oaks!). He'll also share the work it takes to make these events successful,...

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Tulsa Sports Commission&apos...

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! Hear from Sports ETA CEO, John David will join us...

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. In this episode, we’re joined by 3STEP’s Tony Leko, a rights holder, who shares insights on what he looks for during one-on-one appointments.  From standout presentations to creative pitches, discover what truly WOWs Tony and his team, and how you can make a lasting impression.  Whether y...

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments.  In this episode, we’re joined by Patrick Cansfield, the Director of Development at American Junior Golf Association. Hear his insights as a rights holder, and what he looks for during one-on-one appointments.  From standout presentations to creative pitches, discover what truly WOWs them...

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments.  This week, Game Day Communications CEO Jackie Reau joins us to kick off this series ahead of Symposium.  Justin Travis with USA BMX joins Jackie to chat about his responsibilities as a rights holder. He'll share insights on what he looks for during one-on-one appointments.  From sta...

Whether you consider yourself a public-speaking pro, or someone who needs a pep talk before giving a presentation in front of a crowd of 1 or 1,000, this episode is for you! This week, we welcome back David Sheller, the Founder of Sheller Visual. David will share a follow-up to his session at 4S Summit, where he helped us craft powerful presentations.  In "Engage, Persuade, Succeed: Developin...

Join us this week for a conversation with Jay Holder, the Executive Director of Running USA! Kathrine and Jay will discuss Running USA's Top Races report for 2024, and what runners and host cities are looking for. So, what did Jay and his team learn through this report?  Marathons are a hot commodity! The Half Marathon continues to be a huge draw. Destination matters.  Learn how you can make...

Did you know...During the month of March, Dayton, Ohio is recognized as the "Epicenter of College Basketball"? All eyes will be on the City as it welcomes the NCAA® First Four® back to the University of Dayton Arena this spring. Ahead of kickoff on March 18th, we'll hear from Ron Eifert (Director of Sales, Destination Dayton) and Scott Debolt (Executive Director of UD Arena) about h...

Join us this week for a chat with Sports ETA's recently-named 2025 Executive of the Year! Mike Guswiler, the President of West Michigan Sports Commission chats with host, Kathrine Nero about this  prestigious honor, recognizing his leadership of the West Michigan Sports Commission as well as Sports ETA, where he served as a former board member from 2010-2014. Mike will also share what he and...

Sports ETA's Women's Summit is just around the corner (April 2 - 4 in Tampa, FL) and ahead of the popular event, we're speaking with Keynote Speaker, Dr. Ashleigh Huffman. Learn more about the work Dr. Huffman does as the VP of Global Engagement with The Institute for Sport & Social Justice AND get a sneak peek at her Keynote speech.  Additionally, Kathrine and Ashleigh will dic...

Join us for a chat this week with Maryland SC President, Terry Hasseltine His resume includes seats on the boards of: Maryland Tourism Coalition; Fair Hill Organizing Committee; Maryland Cycling Classic; Experience Prince George’s; US Sports Congress; Former Chair. Last Fall, Terry and his team won the Destination Branding & Marketing Campaign OTY Award (Pop 500,000 and above) during 4S &...

Have you ever wondered what it takes to plan, produce, and pull off NCAA women's basketball events (including March Madness!). This week, walk through the process with Director of NCAA Women's Basketball, Amy Reis and our podcast host, Kathrine Nero.  We'll learn more about the work Amy does, the NCAA's connection with Sports ETA's Women's Summit, the challenges desti...

Can you really have it all? The creators of Bluhawk facility in Overland Park, Kansas think so! This week, hear from Greg Jackson, the GM of AdventHealth Sports Park at BluHawk on the opening of the city's newest facility - a destination for families, athletes, and everyone in between.  Learn what sets Bluhawk apart and how your team can create a facility like theirs (or enhance your current...

What are the top sponsorship trends that will shape 2025? Are there specific industries or brands that are leading the way in redefining sponsorship strategies? How are technologies like AI impacting sponsorship deals? All of these questions (and many more) will be answered in this week's episode with Host, Kathrine Nero and Sponsorship Industry leader, Paula Beadle. Paula is the Founder and...

Join us this week and jump into the latest White Paper! Host, Kathrine Nero chats with the CEO of Game Day Communications, Jackie Reau.  Reau is our expert contributor on Sports ETA's most recent White Paper on unlocking the value of earned media.  Learn about the benefits of earned media, why it's important to your organization, its role in destination and event branding, and much more....