SEEN Saturday Series

Dive into the hottest sport around with Host, Kathrine Nero and USA Pickleball's CEO Mike Neely. USA Pickleball recently announced an economic impact of $3.6 million from 2024's Biofreeze National Championships! - this sport is on fire and the love for it isn't going away anytime soon.  In this interview, hear from USA Pickleball on its 2024 success and what's to come in 2025. ...

For our year-end episodes, we're looking back at 2024's top episodes!  This week, listen in as host, Kathrine Nero chats with Indiana Sports Corp's VP  of Bids & External Affairs, Melissa Thompson.  Known for hosting Final Four, A Super Bowl, March Madness, and more over its 40-year history, Indiana Sports Corp is one of the oldest and largest Sports Commissions in the Country!...

Sports ETA's President and CEO,  John David joins Kathrine Nero this week for a  can't-miss episode! John and Kathrine will chat about the success of 2024, including membership growth, event participation, and more.  As Sports ETA looks to 2025, Health and Wellness is an initiative the team will be focusing on. (stay tuned for that!)

For our year-end episodes, we're looking back at 2024's top episodes!  This week, join us and listen in as host, Kathrine Nero chats with Ben Huggler, the Director of Event Services at Erie Sports Commission.  This episode was one of our most listened-to episodes throughout all of 2024! We’ll hear about Ben’s experience in the industry, his knowledge within the community (he's born...

Today, learn from Sports ETA's Visual Communication Advisor about audio/visual production and how it can make or break your presentations. Budget Constraints - How you can effectively balance the need for high-quality AV production with tight budget constraints, without sacrificing the overall experience. Venue Limitations - How you can work around issues like poor acoustics, limited power su...

Are you maximizing your brand’s revenue potential? Our latest podcast on the merchandise white paper helps you learn how to create a customized brand solution through merchandise sales. Join Host Kathrine Nero and Team IP Sports CEO and Founder, Randy Sparks as they cover topics which include:  Increased Revenue: Merchandise sales provide an additional revenue stream that can significantly boost y...

How does an organization with nearly 1 million members plan and execute successful events? You'll hear all about it in this week's episode. Host, Kathrine Nero talks with DAV'S National Voluntary Services Director, John  Kleindienst about those preps and plans, including its upcoming Winter Sports Clinic. Whether you have a chapter your city, or you're looking to give back ahea...

If you're looking for an inspirational podcast episode, look no further! This week, Kathrine Nero talks with two Sports ETA members who've gained valuable knowledge and lessons within Sports ETA's Mentoring program. Learn from Elle Marks, the Senior VP of Business Operations at Elite Tournaments, and Paul Rigault, the CEO and Co- Founder of The International Døds Federation. We&apos...

David Sheller is back for a special mid-week episode! Today, learn from Sports ETA's Visual Communication Advisor about creating and showcasing impactful highlight reels.  Whether you're a pro or novice, there are a ton of topics to address: What is a highlight reel? Why should you make one? How beneficial are these videos? What content should you include? How important is storytelling i...

Is FIFA Club World Cup headed to your city?  Whether you're in the planning stages, or working to be selected for the next big event, you'll love this episode. The City of Orlando was recently chosen as a host city and will host the event at two stadiums.  What does this mean for tourism in Orlando? What elements can fans look foward to? How can your city implement these ideas and plans?...

Are you attending CE Summit next year?  The City of Fort Worth, Texas will host the annual event, and city leaders tell us they're ready for you! This week, hear from Jason Sands, the Executive Director/VP of Sports for Fort Worth Sports Commission. He'll share with host, Kathrine Nero what the event means to him and what you can expect as a first-time visitor. For those of you who atten...

Breast Cancer Awareness Month. It's so much more than turning your company logo pink. This week, we're talking about the  actions your organization can take to enact real change. Host Kathrine Nero and Beth Porreca, the Senior Director of Strategic Operations at USA Football will chat about the role organizations and sports teams play in raising awareness and support throughout the month...

Just a few weeks ago, tens of thousands of people were finalizing plans to attend the massive SEC matchup between the LSU Tigers and the South Carolina Gamecocks in Columbia South Carolina.  Just 6 days before the game - ESPN calls. Producers tell Scott Powers, the Executive Director of Experience Columbia, South Carolina Sports - that they're headed to town.  How did Scott and his team tackl...

When the NCAA Women's Final Four heads to town, you better be ready! This week, hear from Cleveland Sports Commission's President and CEO, David Gilbert, who will walk us through key highlights and takeaways from hosting this major event, how it benefitted Cleveland, how the City responded, the challenges in planning and executing this event, what they learned and so.much.more.  Are you...

Public Speaking.  Many people would say it's an activity that makes them nervous, that they'd rather do anything else, and they think they'd be "awful" at it. We're here to tell you it's not as scary as you think. And with a few pointers, you'll shine bright on a stage in front of your peers (or strangers) and have them walking away thinking "Wow! How&a...

Chattanooga Sports' Chief Sports Officer, Tim Morgan, and Brant Donlon, the organization's Sports Business Development Director join Kathrine Nero on the podcast this week! They'll chat about their work to make Chattanooga Sports the best it can be.  How did they do that? To start.. they increased the number of sporting events and other within the city.  They say the economic impact...

This week, we take you to the PNW!  Join Tammy Dunn and Nathan Caferro of Snohomish County Sports Commission as they talk about the award Nathan recently brought home - Sports ETA's Rising Star Award.  The award is designated for those just starting in the sports tourism industry and recognizes an individual (or individuals) who have already made an impact in their communities, events, or bus...

It's a very happy SEEN Saturday because we're celebrating 1 year of the SEEN Saturday Series! Join host, Kathrine Nero and the President and CEO of Sports ETA, John David as they talk about the accomplishments from this past year, member wins and so much more. John and Kathrine will also chat about the SOTI report, the Annual Report, new member tools like the Earned Media Calculator, and...

Taylor Swift.  Her name evokes legions of fans covered in glitter, scream-singing the pop star's hits, trading friendship bracelets as they make their way through dance parties in the middle of her concerts. When her Eras Tour was announced, fans were in a frenzy and cities started plans and preparations to welcome one of the biggest superstars in the world and thousands of her fans.  How did...

This week, SEEN's podcast sponsor, Visit Myrtle Beach joins us! Host, Kathrine Nero chats with Jonathan Paris, Visit Myrtle Beach's Executive Director of Sports Tourism. Jonathan and Kathrine will talk about his organization's recent honor, The Sports Tourism Organization of the Year (population below 500,000) award. How did they achieve it? Jonathan's quick tips: How are you m...

There's a lot to love about the City of Sacramento!  This week, we'll introduce you to the city’s Sports Tourism industry and so much more. Join host, Kathrine Nero as she chats with Visit Sacramento's Chief Sports and Entertainment Officer, David Eadie, and the Director of Sports Development, Jill Culbertson.  They'll discuss their recent honor - The Sports Tourism Organizatio...

Happy Weekend! Join us as we interview Mike Guswiler, the President of West Michigan Sports Commission. West Michigan Sports Commission was recently named Sports Commission of the Year, (population below 500,000) winner. Mike will share nuggets of wisdom from his time in the industry, along with suggestions and advice for teams looking to set themselves up for success. Tune in as we highlight anot...

This week, we're chatting with the Executive Director of Austin Sports Commission, Drew Hays. Austin Sports Commission was recently named Sports Commission of the Year, (population 500,000 and above). Drew will share his team's reaction to the honor and the momentum behind that win. Tune in this week as we highlight another hardworking team in the Sports Tourism industry! The Sports ETA...

Welcome back! This week, we have a jam-packed episode! We'll chat with Barbara Wolke, the Senior VP of Rutherford Co. Convention & Visitors Bureau, and Donna Klempnow, the Director of Sales for Rutherford Co. CVB.  Mark Reeves, the Executive Director of the Tennessee Secondary School Athletic Association joins us as well.  They'll share more about their organizations and the partners...

We'll tell you why in this week's episode! Adam Ashton, the National Business Development Manager, Playbook365/Group Productivity Services and Mike Hill, the Vice President of Sales and Business Development, Group Housing will join host, Kathrine Nero. The two will share:  What you can learn from White Papers (from newbies to those who've been in the housing industry for decades). W...