SEEN Saturday Series

You made it clear—your favorite content this year came straight from Symposium! And the episode that rose to the #1 spot features Patrick Cansfield, Director of Development at the American Junior Golf Association, in a standout conversation with Host Kathrine Nero. Patrick pulls back the curtain on what truly “WOWs” his team—from powerful presentations to creative pitches—and how destinations can...

This fan-favorite episode takes you inside the creation of Bluhawk, the transformative new sports, recreation, and entertainment destination in Overland Park, Kansas. Host Kathrine Nero sits down with Greg Jackson, General Manager of AdventHealth Sports Park at Bluhawk, to discuss the opening of the city’s newest marquee facility—built to serve families, athletes, and the surrounding community in...

This SEEN interview with Paula Beadle—Founder & CEO of the Sponsorship Marketing Association—quickly became one of your top-ranked episodes of the year. Paula has negotiated everything from multi-million-dollar naming rights to, yes, even racing pigs—and she brings that same creative, results-driven energy to this conversation with Host Kathrine Nero. Known for developing winning strategies, s...

Host Kathrine Nero sat down with Sports ETA CEO, John David, for an episode that quickly became a member favorite. Throughout Symposium week, sports destinations met with hundreds of event decision-makers, sharpened their professional skills, exchanged ideas, and built new business at one of the industry’s largest annual gatherings. And we joined in on the fun! In this conversation, John recaps th...

As we wrap up the year, we're celebrating your favorite podcast moments of 2025—and this conversation with Michael Reilly, CEO of TrackTown USA, rose to the top. In this episode, Host Kathrine Nero sits down with Michael to explore how TrackTown USA has built a reputation as one of the most collaborative, community-driven hosts in the world of track & field. From decades of stewarding mar...

In this episode, we’re joined by Dane Clark, Vice President of Event Operations at RCX Sports, to explore how his team is transforming the youth sports landscape across the country. Dane shares an inside look at how RCX Sports is structured, the scope of their national events, and what drives their mission to make sports more accessible and inclusive for all communities. We also dive into the orga...

Have you ever wished the hotel you stayed at was customized *exactly* for you/your group's needs? Well, that dream is now a reality, thanks to Sonesta International Hotels.  The group launched Sonesta Sports Certified, a newer sports certification that their hotels can showcase that they are well prepared to take sports travelers.  This week, you'll hear from Hank Pivarnik, Sonesta Inter...

*editing this* Juan Blanco Kickstarting Diversity: Building a Successful Multicultural BOD in Soccer State Associations, Breaking Barriers and Building Bridges: DEIB Strategies for Unaffiliated Market Growth in Soccer We are a sports event agency and strategic consulting firm formed by a multidisciplinary team of experts specialized in integrating innovative solutions. Every brand is unique. Every...

Sports facilities are more than just venues — they’re catalysts for community growth, event recruitment, and destination success. In this episode, we sit down with Vince Trinidad, Sports ETA’s Facilities Programming Adjunct, to explore what truly makes a great sports facility and why understanding their design, management, and impact matters to every sports tourism professional. Vince shares how t...

How do you turn a traditionally slow tourism season into a powerhouse sports destination moment? Spokane Sports did just that with The Fifth Season — the region’s first branded indoor track and field season.  In this episode, we sit down with Keytra Lewis, Associate Vice President at Spokane Sports, whose team’s bold and innovative campaign earned them Sports ETA’s Destination Branding & Marke...

Did you catch Dr. Jen Fry's breakout session during the 2025 4S Summit? If so, get ready for a refresh of the nuggets of wisdom she shared! And if not, buckle up!  Dr. Fry first joined us at the 2025 Sports ETA Symposium where she led two education sessions, Transforming Tension: Leveraging Conflict for Personal and Professional Growth and From Friction to Forward: Using Conflict to Strengthe...

Still riding the high from 4S Summit? You're in luck! Crista Samaras, Founder of Brave Enterprises joins Kathrine to chat about her  powerful presentation, “Brave Your Fear.” Crista is warm and demanding, deeply strategic and wildly intuitive. She doesn’t just motivate—she disrupts, stirs, and transforms. Whether she’s speaking, coaching, or designing experiences, Crista Samaras is in the bus...

This week on SEEN, we’re joined by Brad Snyder, Deputy Director of the Stockdale Center for Ethical Leadership, US Paralympic athlete, and retired U.S. Navy EOD officer. His story redefines resilience. Originally scheduled to be a keynote speaker at last month’s 4S Summit, Brad had to miss the event for a great reason: he was named an International Paralympic Committee Governing Board Member At-La...

This week, Adaptive Training Foundation Founder/CEO, David Vobora joins Kathrine for a compelling conversation about identity, athleticism, and the power of community. In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise.  Their work inspired David to...

In this episode of SEEN Saturday Series , host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ETA’s official merchandiser, what goes into creating an impactful online storefront, and why branded merchandise does more than just sell—it helps build loyalty, visibilit...

Be Better. Do Better. Think Better.  That's the lesson Rico Tesio, the Founder and CEO of Rico Solutions wants you to take away after listening to this episode. You're probably familiar with Rico Solutions, becaue they've produced a number of  sustainability resources for Sports ETA over the last year, including white papers and new STLI courses.  What Rico Does: Championing Sustain...

We're sprinting through these Fall episodes and today, we'll join Kathrine and The CEO of TrackTown USA, Michael Reilly. TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leade...

Join us this week as we dive into the power of Women's Sports! Tampa Bay Sports Commission's VP of Events, Claire Lessinger will join Kathrine to talk about hosting the Women's Final Four.  Claire was an integral leader in the Local Organizing Committee and will share the program and systems it took to make this event one to remember.  Learn about the Venue Allocation Program - a di...

Welcome back! Our SEEN Summer School Series has wrapped up and we're ready to dive into fresh episodes this Fall.  We kick it off this week with Andrew Davis, a bestselling author and internationally acclaimed keynote speaker. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andre...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is the Director of Sports Tourism for Discover Puerto Rico, Carlos Deliz. Carlos and Kathrine discuss what his team is most proud of, including host...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Todd Dibs, the Director of Sports Development for Visit Tri-Valley. At the start of his career with Visit Tri-Valley, Scott oversaw the developme...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day Our guest this week is Shelley Delaney, the Sales Manger of Sports Markets for Visit Cincy. She'll share how her passion for sports and the City of Cincinnati make...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is David Broughton, the Research Director from Sports Business Journal.  David and Kathrine will discuss a number of topics, including the Best Spor...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium.  SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Scott Hofmann, the Director of Sports Tourism at Warren County CVB. Known as "Ohio's Largest Playground", Warren County, Ohio we...

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium.  SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Kyle Jordan, the Director of Meetings at INFORMS. Kyle and Kathrine will talk about a course Kyle hosted at Symposium, where he taught us how t...