Secret Sauce - The Restaurant Marketing Podcast

We cover the implications of the Menulog data breach on your Restaurant. We look at a great way for you to work on creating a Restaurant Marketing Strategy Plan. If you are opening a Restaurant, you only get one shot at opening night.  If it isn't a success, then you are stuck behind the 8 ball trying to build momentum for your Restaurant.  It can be hard to get past people's impression of your Re...

Bruce Irving, the Founder of Smart Pizza Marketing is one of the foremost experts on Pizza marketing, working with many Pizza Restaurants to help them find more customers and turn them into repeat customers. In this podcast we discuss how Restaurants are using Facebook, Instagram, Snapchat and a range of other tools to build their businesses. We also look at what is required to build your restaura...

In this podcast we look at what the Key Performance Indicators are for your Restaurant Marketing.  What gets measured gets managed, so we want to make sure that your are measuring the right KPIs in for your marketing. Remember - you don't want to have the best Restaurant that no one has ever heard of! We will look at some metrics from a business and profitability point of view because they are the...

In this episode we discuss some of the ways that successful Restaurants are increasing the number of customers that walk into your Restaurant. If you have a restaurant with a lot of passing traffic, you won't want to miss this podcast.  What is the best way to construct a happy hour offer, what role does your menu play in increasing walk ins and what are some of the mistakes that Restaurants are m...

We look at ways that Fish and Chip shop owners can find new customers and turn them into repeat customers.   We look at the 2 times that a fish and chip shop customer is looking for a new fish and chip shop and ways that you can target them at those times.  How can you use Facebook to find more customers?  What is the easiest way to build an email database and how can you introduce efficiencies in...

In Restaurant Autopsy we discuss the negative impact a hacked website can have and just how quickly it can start to drive customers away. We talk about how to set up a Restaurant Facebook Page.  We give you a complete step by step guide on how to get one set up right the first time. We have also created a Youtube video, which also goes through the steps so you can see exactly what needs to be done...

We look at the forces that are impacting owners of single location restaurants and small chains. The factors we discuss are the companies operating in the industry, the evolution of the internet and changing consumer tastes. The trends that we are seeing as increasing in importance for 2016 are: Story driven Restaurants Niche targeting - some restaurants do a great job of targettinangiche   Diverg...

Listen as we talk Restaurant Success with Eric Cacciatore from Restaurant Unstoppable.  Eric is uniquely placed, having interviewed 200 of the United States most successful chefs and restaurant operators.  We talk about the critical factors that every Restaurant owner should be thinking about if they want to create success in their Restaurant and in their life.   We talk system, marketing, culture...

We talk to Tan Terry from Seagulls Greek Taverna, one of our Beta Testers for the Free Restaurant OnLine Ordering system.  He ran an online marketing campaign and spent $50 in one day.  The result - $1,800 in orders.  The night was booming and the kitchen nearly ran out of food.  Find out how he did it and also what he can do to improve those numbers. Marketing your take out orders is going to bec...

The Fine Food Expo is Australia largest trade show for Restaurants and we visited yesterday to have a look for great ideas to help you with your Restaurant.  There are a lot of ways to save money, save time (especially important if it is your time you are saving) and ways to spice up your menu.   Your menu is one of your most important tools in sales and marketing.  We also look at one of the grea...

We talk to Nick Sarillo, authour of A Slice of the Pie, and talk about Purpose and Culture. We discuss what is Culture, how to come up with your purpose and values, how it can help you with hiring and retention.  We also discuss Open Book accounting - what is it, how does it work and how can it benefit your Restaurant.   Nick runs one of the largest independant Pizza Restaurants in the United Stat...

We visited Alinea to deconstruct the experience and work out what you can do in your Restaurant to make it a better experience.   Innovation is the overarching theme for us at Alinea.  The team at Alinea really are coming up with a lot of great ideas, many of which can inspire you in your restaurant. Presentation - how can you jazz up your presentation. Training - the front of house staff were exe...

We look at Restaurant Fitouts - is it worth spending all that money?  We also look at some of the menu ideas that really work to draw customers in.  We look at great customer service, great menu items and how Restaurants are using Bartercard to build their business. In Restaurant Autopsy we look at 2 mistakes that killed one of our favourite local Restaurants.  Great food, great value and a great...

Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of the day.  We cover the tools you need to gather emails automatically, to email out to those emails and to measure the effectiveness of your email campaign.  Best practise email campaigns can add over $100,000 of Revenue to your Resta...

We look at Restaurant Marketing from the customers persepctive as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat.  This episode covers our last trip to San Francisco, where we some some great marketing and eat at some great Restaurants.  More importantly, we look at some restaurants that we didn't visit.  You rare...

Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell it.  We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability...

Many Restaurants have awesome looking websites.  Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't have websites that are lead magnets, drawing in new customers day in and day out. Your website should do the sales and marketing.  Your content is the SEO marketing and the desing is the sales.  In this episode, we look at getting the...

Facebook is the Number 1 Social Media Marketing platform for many Restaurants.  We look at some of the mistakes that people make with their Facebook page and some great examples of Facebook tactics to build your Community.  We also go through the different types of content that work well on Facebook.  More importanmtly we talk about ways to generate that Facebook content as quickly and easily as p...

SEO is a critical part of any online marketing recipe.  It is also an area that many Restaurants lose thousands of customers a year becuase they haven't got it right.  Discover the Secret of Restaurant SEO and learn how you can improve the targeting of your customers quickly and easily with much better SEO for your Restaurant website.

We look at 8 ways that you can increase the numbers of customers to your Restaurant during the quiet times of the week.  Joint venture marketing, theme nights, corporate customers and happy hours are all some of the ideas that we will be looking at and more to help you find new customers and turn them into repeat customers.

Intro Episode:  How do you find the Secret Sauce for your Restaurant and a little bit about the team from Marketing4Restaurants.com.  Who we are and why we do what we do for Restaurants.  Together let’s find the ingredients for your Secret Sauce.