Secret Sauce - The Restaurant Marketing Podcast

This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make.  Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes?  The restaurant industry is tougher than ever, so you need to be bringing you...

We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing.  This will be make or break for some Restaurants so you need to get it right.  We discuss the changes occurring and how you should think about the problem. Al...

We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss -  How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to...

We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant.  This episode looks at consumer preferences and Restaurant Delivery.  Because of COVID, delivery has been a big influence on Restaurant profitability.  What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023...

We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now.  A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing.  Have a listen to this podcast to learn how you can run some successful marketing campaigns...

As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Res...

Hiring for restaurants is the number 1 problem for so many restaurants around the world right now.  We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free Restaurant Website Audits .  If you think you'r...

This is Part 2 of our Restaurant Trends for 2022 podcast series. We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability. Don't forget to check out our free Restaurant Website Audits .  If you think you're m...

What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity. We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team. We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them. Don't forget to check out...

What is the "Great Resignation" How will it impact your Restaurant? We discuss ways to best manage your most important asset, your people. Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and ge...

We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair sh...

This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free Restaurant Website Audits .  If you th...

This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are...

Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.   We discuss how it can work in your Restaurant. Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of...

Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. ...

Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if th...

Marketing for a Restaurant is often the missing ingredient for Restaurants.  We look at the 7 Reasons that successful Restaurant operators market their Restaurants.  (Hint: It is certainly not just to get more customers!) Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the com...

We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant. Don't forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check o...

Restolo - the Restaurant OnLine Ordering system is going nuts.  Low commission to help you increase profitability in your online ordering business.   We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability.  Even if you aren't doing the restaurant ma...

This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obliga...

This is the fourth episode in our Restaurant Value Engineering podcast series.   We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation cha...

This is the third episode in our Restaurant Value Engineering podcast series.   We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no obligation chat...

This is the second episode in our Restaurant Value Engineering podcast series.   We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customers, maybe your web developer has mad...

We discuss the concept of Restaurant Value Engineering. What is it? Why do it? What are examples of Restaurant Value Engineering? How can it help you increase the profitability of your Restaurant? Check out the show notes for the podcast where you'll find more details on this weeks episode. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair sh...

This is Part 3 of our Resto Trends 2021 series.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.   2020 has been a year that has been very different to what we expected. We discuss the food, marketing and business trends for your Restaurant in 2021.   Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of c...