Secret Sauce - The Restaurant Marketing Podcast

This is Part 2 of our Resto Trends 2021 episode.  Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it.    This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair s...

We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year. Don't worry - there are some things to be hopeful about. Do forget to check out our free Restaurant Website Audits .  If you think you're missing out on your fair share of customer...

Our last episode was part one of our look at Restaurant USPs .  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability. This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia.  A sad development for staff and customers.  Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but the...

Our last episode was part one of our look at Restaurant USPs .  .  Have a listen for some great tips on how a Restaurant USP can increase your profitability. This episode looks at Restaurant Unique Selling Propositions examples and how to create one. Check out our free restaurant online ordering system .  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docke...

Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal .  Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions.  What are they, why are they important and what they can do for your Restaurant.   Check out our free restaurant online ordering system .  It's free, integrates with...

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19 .  This has been one of our most popular episodes! This episode looks at some of the smart ideas we've seen from Restaurants as they prepare to reopen to the new normal in the COVID-19 world. Check out our free restaurant online ordering system .  It's free, integrates with Stripe and notifies you on mobile,...

Our last episode looked at how to build a Restaurant Take Out Business to survive COVID-19 .  This has been one of our most popular episodes! Today we talk about some of the things you need to think about as you start to reopen your Restaurant.  It is going to be tough and very much survival of the fittest, so have a listen to the podcast and think about some of the ideas. Check out our free resta...

The last episode looks at leadership, runway and reengineering your Restaurant to survive the next 8 - 12 weeks. Today we discuss how to build a sustainable take out business to survive. Check out our free restaurant online ordering system .  It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer.  We are giving it away free to help you survive throu...

Last episode covered what we are seeing working in quick and dirty Restaurant Marketing . Today we discuss some key concepts as we move into lockdowns and shutdowns. Runway.  Cash going out vs cash coming in. Re engineering your Restaurant to bring in cash from different areas.  Some great things that Restaurants are doing. Restaurant Leadership. To help you through the crisis, we have our Free Re...

Last week we discussed some tactics to help your Restaurant survive the COVID19 virus. This week we discuss quick and dirty (that means free / cheap and easy to run) marketing ideas to help you get through the damn Coronavirus crisis. To help you through the crisis, we have our Free Restaurant Tools , and if you need more help, contact the team about our special marketing assistance program during...

Last week's episode looked at some great Easter marketing ideas for your Restaurant . This week we cover off on a plan to help you manage the impact of the Coronavirus / COVID 19 on your Restaurant.  These are some of the ideas that we have been discussing with our customers and some are making a big difference in cash flow, so please have a listen.   Let us know what you thought of the podcast on...

Did you listen to our episode on Al Desko Dining ?  It could be a good little revenue stream and a new product for new customers in your Restaurant! Last weeks episode looked at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide. This week we go through how we created some cool ideas for Easter.  These are Easter ideas, but the process will work for...

Last episode we looked at Restaurant Profitability for 2020 .  For many it is going to be a tough year and we've listed what we see as working for a lot of Restaurants. These weeks episode looks at the trend of Al desko dining.  What is it and how can you profit from it?  We've got a 7 step guide. For more information on this podcast, check out our show notes . If you liked this episode, please le...

After looking at the Restaurant Trends , we discuss what tricks you can use in your Restaurant in 2020 to improve profitability. For more information on this podcast, check out our show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant business, check out our free...

This is Part II of our Restaurant Trends 2020 podcast.  Listen to the first episode to get all of the Restaurant Tech and Food trends for 2020. For more information on this podcast, check out our show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant business, che...

We've collated lots of research to determine the big trends for 2020 in the Restaurant industry. We discuss products like Zero Foods Black Rice Toastie.  For more information on this podcast, check out our show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant bus...

This is Part 5 of our Menu Engineering series, looking at our 7step process for building great menus.  This episode discusses the final steps for writing the perfect menu. If you are looking for tips on writing a great menu for your Restaurant, this is a great place to start. If you missed earlier episodes, check out the BCG Matrix for Restaurant Profitability . For more information on this podcas...

We've look at Restaurant Culture in the past with Carrie Luxem .   This episode looks at how we can be better leaders in our companies with some great tips for you to be a better leader. For more information on this podcast, check out our  show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free To...

This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our  show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant business, check out our free tools page.  We've helped restaurants around the wor...

This is a continuation of our 7 step guide to Restaurant Menu Engineering. For more information on this podcast, check out our  show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant business, check out our free tools page.  We've helped restaurants around the wor...

Some of Yelp's business practices are very damaging to Small Businesses and goes against the core mission of helping consumers to find great small businesses.   We talk to Kaylie Milliken about Yelp and her documentary, Billion Dollar Bully.   If you haven't seen Billion Dollar Bully, check it out to really understand the impact on small businesses around the world. For more information on this po...

We've talked about Restaurant Creativity and Innovation  and we've been working with a lot of creative chefs and innovative Restaurant owners.   Here is a model that we are developing to help restaurant owners and chefs be more creative and innovate more.  It is difficult, but our framework gives you clear examples and some strategies for creativity and innovation that should help you increase the...

We look at Menu Engineering and how it can be applied in a small Restaurant.  We show you the easy tips you can use to increase revenue with your menu, and more importantly, how to increase profit with our 7 step process to Menu Engineering. Listen to the podcast and visit the website for more information on Menu Engineering. For more information on this podcast, check out our  show notes . If you...

This episode of Secret Sauce, the Restaurant Marketing Podcast looks at influencer marketing.   Who are the influencers, what can they do for your Restaurant and should you use them?  We discuss this hot topic. Please check out our  show notes   for more information about Influencer Marketing and how you can use it better in your Restaurant. If you liked this episode, please leave a review in iTun...

We cover an example of innovation you can use with your menu. What is your website doing for you?  We saw a Restaurant who had their traffic fall 75% after moving from our platform to a different website provider.  Not all websites are made the same - and this fall in web traffic has translated into a LOT less bums on seats.  It is crushing to think that a chef is wondering what is wrong with his...