Secret Sauce - The Restaurant Marketing Podcast

We talk about what you can learn from visiting a Trade Show like Foodservice Australia 2019. Too many Restaurants don't think about how they need to be innovating to keep ahead of the competition.  A great way to do this is to head to a trade show and talk to the vendors and other Restaurant owners about what is happening in the industry. We discuss -  Organic Hemp Kombucha from Happy Hippy Drinks...

This is Part 2 of our Restaurant KPIs and Restaurant Metrics podcasts, detailing the kind  We discuss cash flow tracking and influencing. Rent / Hour. Fixed Costs / Hour. These 2 metrics are often not considered in the Restaurant Business plan. Make sure you check out the show notes, or download the podcast, we have a lot more info on Restaurant Metrics jam packed into this profitable hospitality...

Your restaurant's performance is bounded by it's performance across a range of Key Performance Indicators, but many restaurants don't bother to look at these numbers. We have 8 monitors that generate automatic data for our business so that everyone can see how the team is performing.  We discuss 7 groups of KPIs that are critical to running a successful restaurant. We discuss some easy ways to col...

  We've discussed myths before, particularly marketing myths  in Episode 64 and Episode 65 - Restaurant Marketing Myths . This episode covers the Restaurant Myths that we see that are causing financial damage to so many Restaurants and some of these are killing Restaurants. Have a listen and see if you are falling for one of these myths.   For more information on this podcast, check out our  show...

If you interested in cutting Restaurant costs, check out our Free Tools .  We talk about just how much people are saving with these ways of cutting Restaurant costs.   We look at the myths about the kind of food that you have in the restaurant, and how great food just doesn't speak for itself. It's the economy stupid - no, often it isn't.  There might be fundamental issues with your Restaurant tha...

We have more details on what we cover in the show notes. We split the venue into different parts: Food Drinks Events And discuss some bespoke marketing ideas for each of them, and then combining them for a better result. Have a listen for our tried and true methods of increasing large venue patron numbers. Links mentioned in the podcast: Creating an Annual Restaurant Marketing Plan . For more info...

We discuss one customer who increased his prices by 30% for UberEats customers.  His REVENUE stayed the same, (so he lost 30% of orders).  This means that he is now shipping each order at a price that makes sense for him.  Many Restaurants are turning to Pick up only services powered through their own website, using FROLO, the Free Restaurant OnLine Ordering system to take orders without commissio...

We discuss who you can create a template for a marketing campaign based on the Lamington Cake restaurant marketing campaign that we discussed a few episodes ago. Links mentioned in this podcast. We discuss the campaign by Dinner by Heston .   We look at some of the ideas we mentioned in the online ordering podcasts .   Here is the Restaurant Creativity and Innovation podcast. How to create an Annu...

We continue on with our discussion on increasing profitability with online ordering . We look at decreasing costs with companies like Menulog, Just Eat, Grub Hub, Uber Eats and Deliveroo. Should you use UberEats or Deliveroo?  Which one is better for your Restaurant? What is the long term prospects for Menulog?  We discuss where we think this will go. For more information on this podcast, check ou...

We discuss packaging, kitchen throughput, pickup only and differential pricing.   For the details of what is discussed in this podcast, check out our  show notes . If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. For  Free Tools   to build your Restaurant business, check out our free tools page.  We've helped res...

This episode has an example of a great Restaurant Marketing campaign from the talented marketing team at Dinner by Heston.  We break down the process that they used and more importantly the way that you can replicate their success.  Check out the  show notes  which have a lot more detail on the episode and the example of the marketing campaign. We break down the new Lamington Cake marketing campai...

This is the 3rd in our SEO series for Restaurant Websites.  If you missed the first one, have a listen to it first, as this podcast builds on the first and second episodes in the Restaurant SEO series. Check out the Show Notes for this podcast.  This Restaurant SEO Series is designed to help you do your own SEO or at least work out if the marketing company you are dealing with knows anything about...

Check out last weeks episode and our Google Analytics podcast to help you get the basics for Restaurant SEO. We continue on with some of the tricks that SEO companies use, like monthly SEO contracts.  The main thing that a lot of Restaurant Marketing companies do is send through reports, especially SEO reports, many of which are automatically generated. What platform is best for your website SEO?...

We talk about why it is super important for all Restaurant owners to take a holiday and some of the tips that we used to take our big Christmas holidays. We talk about the differences between business and technical SEO.  We discuss the technical SEO tips that you need to be thinking about for Search Engine Optimisation for your Restaurant Website.   The first tip is to review any contracts you hav...

How did you go with the Restaurant Trends podcasts, looking at the trends that we see as being important in 2019? We look at the Restaurant Customer Loyalty Graph in this podcast and how you can drive customers to the right, increasing the value of your average customer in the process. We are now presenting a new view so that customers can see how customer loyalty is evolving over time to have a t...

Beverages are part of the megatrend towards healthier options that an increasing number of people are going to be looking for.  Fermented drinks like Kombucha are going to be increasingly popular, with 5x the number of people looking for Kombucha now than 5 years ago.  We discuss where you want to sit in the product adoption cycle / trend uptake and whether you want to be doing the heavy lifting i...

We have created our list of the trends that will be impacting (increasing or decreasing) profitability.  This is based on our conversations with our Restaurant customers across 17 countries along with some Google search trends analysis, plus our reading of the  We talk about the impact of being behind the trends, with the example of the Melbourne Burger Wars.  We discuss the winners, places like 8...

This is part 2 of what we've learnt in producing the first 100 episodes of Secret Sauce. 5. We continue with a discussion about Creativity and Innovation.  This is something that we are seeing a lot more restaurants starting to focus on.  We look at food combining and some other techniques that you can use be work on your creativity.  We also discuss innovation and what it means in your Restaurant...

We review what we have learnt are the most important things in Restaurant Marketing. Thank so much to all of our listeners.  The response to Secret Sauce has been truly amazing and we have learnt so much in producing it for everyone. We review our Top 5 podcasts of all time - these are the ones that have been downloaded the most and that people continue to download today. Our Top 5 podcasts of all...

We look at how you can improve your Linkedin Profile.  This is something that you want to do before you start actively posting, because people will start looking at your profile and you want to have the best profile possible. The next step is to start building your Linkedin network.  Who should you connect with and who should you avoid? How can you increase the success rate with the connection req...

We talk about really hot Chicken Vindaloos! A great little Indian Restaurant with a really hot Vindaloo.  This is a key differentiator for them in the local market and we look at how they have a pretty unusual menu for a traditional Indian Restaurant.  They have a few mini platters, making it easier to upsell customers to a higher average sale value. We talk about why you should be thinking about...

We discuss (quickly) the power of Linkedin and how it can help you with your Restaurant.  Check out my profile and connect with me to keep up to date with the best tips for Restaurant marketing. :) We then continue our series of podcasts on how to get great images for your Restaurant. Take a little time. Make sure that the lighting is good enough for the photos.  Dim lighting is your enemy. Look a...

We celebrate new customers in France and Cyprus! We discuss GoPros and their use in your Restaurant and the kind of video that you can create with a GoPro. What are the types of images that you need to produce for your Restaurant Marketing? There is a process that you can take to get the kind of images that will help you convert better from prospects to customers and customers to repeat customers....

Customers first eat with their eyes, so the photos that you use on Facebook, Instagram, and your website are really important when you are trying to convert prospects into customers. Before we get started with Restaurant Photography, we look at a little bit of marketing innovation that is working really well for one of our customers. We look at how you can get the images that you need for your Res...

We start out by talking about Adriano Zumbo's Patisserie, which went into administration.  We look at this as an example of how you need to be careful about your Instagram marketing.  It is hard to get people out of Instagram and even harder to create revenue from it, so we look at some ways that you improve the profitability of your Instagram marketing.   Adriano even sold his house, possibly to...