Secret Sauce - The Restaurant Marketing Podcast

Described as the Iron Lady of Hong Kong Private Dining, we talk to Grace Choy. We talk about the our Comparison Research between Dimmi, Quandoo, OpenTable, Tock, Obee and the Free Online Restaurant Booking System .  We think that email sharing  Grace is very humble, but her passion for cooking shows through in the videos that she produces and that has enabled to build up the largest Facebook follo...

Chef Ana Ros along with here husband owns Hisa Franko,  a fine dining Restaurant in Slovenia. Ana's story is truly inspiring, she never received a a classical training, but has developed her own style and techniques and her determination has seen her been recognised amongst the World's best Chefs. Not originally planning a career as a Chef, she meet her husband whose parents owned Hisa Franko.  He...

  We met our friends from the Dimmi and discussed some of the issues with the aggregator model as opposed to those who want to tell the story of their own Restaurant.   Many Restaurants are taking control of their marketing and their story and using the Free Online Restaurant Booking System and the Free Restaurant OnLine Ordering system. We talk about our plans to help a Restaurant that is kicking...

Super excited that we are going to the 2017 NRA Show in Chicago.  It is one of the best educational opportunities for Restaurant owners and chefs to learn and get inspiration on how to better run their restaurant and/or kitchen. In this Secret Sauce we talk about attracting tourist customers.  A lot of towns get a lot of tourists, but they tend to go to a very small number of Restaurants.  Are you...

Many of the problems in Restaurants that we see come down to issues with Leadership.  Restaurant Leadership is something that isn't taught, most people pick it up on the job, so we will go through some tools to help with your Restaurant Leadership. What is the definition of Leadership and in particular Restaurant Leadership. Restaurant Autoposy.  One of the Restaurants using our Free Online Restau...

The talk to Ivan Brewer from Restaurantology .   We talk about a Restaurant using a Qandoo website and the issues that poor SEO and not having a marketing strategy is really hurting 1 Restaurant and Sydney and another that is taking over $100,000 a year in online orders and how they are saving $13,000 a year by not paying commission on their online orders.  We talk about how much you should be pay...

The talk to Ivan Brewer from Restaurantology .   We talk about a Restaurant using a Qandoo website and the issues that poor SEO and not having a marketing strategy is really hurting 1 Restaurant and Sydney and another that is taking over $100,000 a year in online orders and how they are saving $13,000 a year by not paying commission on their online orders.  We talk about how much you should be pay...

Make sure you check out the Restaurant Innovation podcast.   This is our most popular podcast this so far this year and it goes into the processes that can help you be more productive in your Restaurant. In this podcast, we talk to Robbie Doyle from Buy Grow Sell a Business . Robbie has been a chef for 25 years and a Real Estate agent specialising in hospitality for 10 years. He tells some sad sto...

We now have customers in Singapore and the Czech Republic!  Hooray. The times, they are a changing.  Customers are changing, tastes are changing, dining experiences are changing, competition is changing and the players in the industry are changing. I was surprised to see the number of people who are still advertising in the Yellow Pages.  The budgets that people are spending is amazing, when you t...

Facebook Marketing - We look at the F acebook Marketing Report Card for Australia, and very few Restaurants are doing any Facebook marketing.  This is a huge opportunity for most restaurants. Annual event marketing - We discuss a Restaurant that made a Meat Pie Burger for Australia Day. Sounds pretty ordinary, but it is an Aussie thing.  A great idea that got them mentioned in news.com.au.  We loo...

In this episode we discuss our Restaurant Facebook Marketing Report .  Less than 1% of Restaurants that we surveyed ran ads in the time.  A shocking statistic when you think that it is one of the easiest ways to increase revenue for your Restaurant! We know that Restaurants aren't super interested in Facebook marketing.  The previous advanced Facebook marketing episodes haven't been downloaded as...

  We talk about Delivery Hero exiting Australia , and look at the implications for Restaurants who are doing  We talked about the amazing technical expertise and innovation at Lume Restaurant .  Rated by Gault and Millau as the number 1 Restaurant in Australia, and amazing experience with some great technology, including the Tock booking system which has allowed them to cut no shows to virtually z...

Technology and competition is dramatically changing the way that Restaurants operate.  We look at how these 2 mega trends are creating the 7 big trends for 2017 for Restaurant owners and chefs. We have identified 7 major trends that will change the Restaurant industry in 2017. 1.  Restaurant Home Delivery - there has been consolidation with the online ordering companies like Just Eat and Delivery...

We look at Living Social being bought by Groupon.  This is a good thing because there is now 1 less daily deals company.  For a lot of Restaurants, daily deals are a very dangerous process, and often a symptom  We talk about an $8.38 marketing campaign that filled a cafe in Western Australia with customers buying their highest margin item.  We go through the process so you can run the exact same c...

We talk about using Prisma, a new and exciting app available on Android and Chrome to help you create very sharable content for solution media. Building a free CRM System What is a CRM system,  what is CRM - a process for building information about your customers and leads, and your relationships with the customer The goals of your CRM system should be:. Improve marketing effectiveness -  decrease...

Adam Sobel is the Chef behind the amazing food and business at Cinnamon Snail. Cinnamon Snail has food trucks and restaurants in New York and New Jersey.  Adam is passionate about changing the world to vegan organic and he works to do that by creating vegan organic dishes that people want to eat because they are creative, playful and great tasting.  This allows him to dramatically increase his tar...

We look at the power of Big Data for Small Restaurants and some of the tools that you can use to understand how your online marketing is working in your business.  As an example, we look at some data from Sensis about how many people go to their average business website.  Without some big data, the information that you get about your website visits is not very useful, but with some comparative ana...

We talk about our new Marketing Metrics dashboard, providing detailed information about customers, orders, bookings and Facebook. We look at the Facebook ad grid, with Avatars and Benefits.  Who are the customers that you are looking for in your area.  If you think it is people who like your cuisine in your local area, you need to be a lot more granular to create marketing campaigns that really re...

We look at the steps that you need to take to create a quick and dirty Facebook marketing campaign to get an injection of cash for when money is tight. First, we look at the new Loyalty discounts feature in our Free Restaurant OnLine Ordering system . We look at the first Michelin Starred street food hawker.  His commitment to excellence is a really inspiring storing.  Have a quick look at the vid...

 We look at the reasons why restaurants fail.  To many Restaurants close, but we aren't talking about that kind of failure.  We are talking about the Restaurant owner or chef who don't have a Restaurant that is meeting the requirements of their personal plan.   They are working too many hours. They aren't making enough money. They don't spend enough time with their family. They can't take time out...

We talk about Pokemon Go and why it is a signpost to one of the fundamental changes that is occurring for small businesses and Restaurants in particular.  Some Restaurants are crushing this change and others are ignoring it at their peril.   Chicken Vindaloo Dim sims.  Just saying..... We look at some great tips to help you increase personal productivity and the way that you work so that you  Look...

Profitable Hospitality is the goal of all Restaurant owners, but it can be very hard to achieve.  We look at 7 areas that Restaurant, Cafe and Take Out owners can impact profitability and we look at ways that you can improve profitability in each of the areas. 1.  Your business plan and the sample P+L.  What are the KPIs that you need to be looking at to achieve profitability. 2. Your Marketing Pl...

We look at USPs  - Unique Selling Propositions. Does your Restaurant need a Unique Selling Proposition, because not every restaurant really needs one. What should a Unique Selling Proposition do for your Restaurant? What is the process to create a Unique Selling Proposition? Qualtiy price, product We go through some sample USPs and how they work.   Mentioned in this podcast: Norman Hotel - Brisban...

The 2016 NRA Show in Chiacgo was attended by over 45,000 people.     We spent 3 packed days looking for the best products, ideas and inspiration to help you grow your business.  There was so much to see - but here are some of the edited highlights. We visit 2 great Chicago restaurants -  Nick's Pizza and Pub and Au Cheval with Eric Cacciatore from Restaurant Unstoppable. We finally get to experien...

For many Restaurants, the website is the central part We talk about how to compare the traffic for your website against other Restaurant's websites, so you know how well your online marketing is performing. Find out how to make sure that the website is optimised for mobile. How often you are updating the website?  You should be able to make changes on your website yourself, so you can do it freque...