Josh Ho & Nate Bosscher
Searching For SaaS
A podcast with a fresh perspective on the stages of building a SaaS business
Author
Josh Ho & Nate Bosscher
Category
Podcast website
Latest episode
Oct 15, 2025
Where to listen?
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Episodes
EP54: Product Led Growth and Other Ways to Grow 05.08.2022 34:48
Today Josh & Nate talk about product led growth and other ways to grow a company.
EP53: Small bets vs Focus on one thing 20.07.2022 32:18
This week Nate and Josh debate about small bets and come to some unexpected conclusions.
EP52: 7 years to 22MRR and Zombie Startups 06.07.2022 33:03
Would you work on a startup for 7 years not knowing if it will succeed? Today Nate and Josh dive into the metal space of long bets and if they're worth it.
EP51: Status List feels stagnant, how can we fix that? 22.06.2022 33:05
Today we dive into Status List (Nate's Uptime Monitoring service) and what strategies could be used to grow that business.
EP50: A Game as Marketing for Product Sonar? 08.06.2022 28:46
We've made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.
EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics 27.05.2022 33:10
On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider's view of the 3 horse race.
EP49: Tech downturn and strategies we can use in a slower economy 20.05.2022 35:20
This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.
EP48: Dashboarding, review scraping and Referral Rock ideas 11.05.2022 30:31
Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.
EP47: Magazine Advertising for Product Sonar?? 27.04.2022 41:39
This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar's audience.
EP46: Contractor Newsletter and other pivots for Product Sonar 13.04.2022 32:04
This week Nate and Josh riff on possible pivots for Product Sonar. Go pro-sumer with the contractor market, to upstream with the developer market, so many possibilities!
EP45: Josh tries to convince Nate to pivot 30.03.2022 32:20
Josh has some ideas for an new Product Sonar offering. Nate and Josh debate the efficacy of this new idea.
EP44: Pricing Workshopping on Product Sonar 16.03.2022 43:08
Nate and Josh dig through how to price Product Sonar (Nate's SAAS) for that market.
EP43: Josh and Nate reflect lessons podcasting after 1 year 02.03.2022 31:27
This week we celebrate the ups and downs of our first year in podcasting. Things we liked, things we didn't and where we'd like to head.
EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer 16.02.2022 46:24
Marc shares his story being a journalist, stumbling into SaaS, customer signal problems, and finally running growth at Powered by Search.
EP41: Are there moats in SaaS that keep competition at bay? 02.02.2022 43:04
Today Josh and Nate talk about classic company moats and defensible ways to grow our businesses.
EP40: Josh and Nate discuss goal setting for their businesses 19.01.2022 37:34
Josh and Nate talk about their goals for 2022 and goal setting in general.
EP39: James Doman-Pipe educates us on Product Marketing Managers 05.01.2022 43:43
Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.
EP38: The unique work culture at Referral Rock 22.12.2021 37:16
Today Josh shares the inside of Referral Rock's remote work culture. Nate & Josh explore what's worked what hasn't.
EP37: Nate talks about email outreach with Josh 08.12.2021 37:09
Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.
EP36: Josh and Nate talk about approaches to events and trade shows 17.11.2021 30:56
Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.
EP35: The challenge in creating an ideal buying experience 03.11.2021 34:49
Nate's recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it's not so easy on the other side depending on the stage of the business.
EP34: Benefits and Problems with Founder Communities 27.10.2021 30:38
Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.
EP33: In B2B SaaS: What comes first brand, story, or positioning? 20.10.2021 33:22
Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS
EP 32: Why it took 3+ years for Josh to fix obvious user problems 13.10.2021 37:12
Josh and Nate explore how Josh's product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.
EP31: Nate and Josh talk about pricing for Nate’s project 06.10.2021 39:08
Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.
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