Josh Ho & Nate Bosscher
Searching For SaaS
A podcast with a fresh perspective on the stages of building a SaaS business
Author
Josh Ho & Nate Bosscher
Category
Podcast website
Latest episode
Oct 15, 2025
Where to listen?
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Episodes
Designing a High Touch Signup Flow 03.05.2023 40:14
Today on the show we talk about the signup process for Nate's new SaaS - Testing Taxi. Self-guided trials are not an option so what should he do? We also check in on Nate's SEO push on Status List and where he's running stuck. Links: https://testing.taxi This is episode 79
Would we buy either of these SEO, AI, or Chrome Plug-in SaaS? 26.04.2023 37:51
Today Nate and Josh dive into 3 different SaaS companies and ask: would this be a good business to buy? We dive into how we might market, position or turn a profit with each. The results may surprise you. We also dig into the AI-powered things SaaS businesses are spinning up lately - a full gamut on the show today. This is episode 78
Time to market Nate’s new project? 19.04.2023 36:34
Today we talk about Nate’s latest project and if it’s time to buy a domain and tell the world. Josh weights in and gives some helpful SEO tips to get started. Also today, we talk about abilities and environment and how those have both shaped our entrepreneurial journey. Links: https://lawrenceandco.com/your-oxygen-mask-first This is episode 77
Domain Hoarding: Guilty Pleasure or Asset? 12.04.2023 37:32
Today, Josh and Nate discuss the value of domains. What would you pay for a used domain? Why do people pay millions of dollars for special domain names? Some of us like to hold 90+ domains for a "rainy day". Others only buy domains when they're ready to launch something. More on aquisition of chat.com https://twitter.com/dharmesh/status/1641094109187260421 This is episode 76
A Project Back from the Dead and Josh’s Retreat 05.04.2023 31:18
Nate shutdown a project because it wasn't panning out. All of a sudden, customers are showing up asking to have it turned on. Nate shares the story and what he's going to do about it. Also today, Josh went on a founders retreat. He shares the wonders of diverse paths in company building and how finding "your people" is so meaningful. This is episode 75
Thinking in Bets, easier said than done 29.03.2023 35:46
Today, we talk about poker star Annie Duke's book on decision making. As founders, we often look at the world through rose colored glasses. Today we talk about ways to be realistic, limit failure and increase our chance of success. You can find Annie Duke's book on Amazon: https://www.amazon.ca/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355/ref=asc_df_0735216355/ This is episode 74
Teardown of Nate’s Landing Page – Video 22.03.2023 38:59
Nate’s landing page hasn’t been converting. Today, we dive into a tear down of what’s good, what’s missing and how we can improve it. You can find the video version of this episode at: https://joshho.substack.com/p/c18f4386-f062-463e-9f31-8d632de6e2ea This is episode 73
Raise prices? Maybe, not so fast 15.03.2023 39:18
This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing. Links: Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767 This is episode 72
Naming your SaaS so no one forgets 08.03.2023 32:02
Do you have trouble remembering the names of software tools? We do too! Today, we talk about SaaS names and how some stick and some are impossible to remember. This is episode 71
A Biz Idea & Exploring by Listening 01.03.2023 32:43
Today Josh has an idea for a site map research tool that could be in Nate’s wheel house. We bat it around and figure out what the key product is and what next steps would be. We also talk about learning by exploring and listening to others. This is a huge part of how Nate & Josh learn and it’s neat to hear about their experiences with this. This is episode #70
Hard things and SaaS drift 15.02.2023 33:58
Nate's been reading and today we discuss his questions on SaaS strategy and company management. SaaSTR Drift Article: https://www.saastr.com/10-lessons-learned-scaling-to-1b-valuation-with-drifts-co-founders-david-cancel-and-elias-torres-pod-626-video/ The Hard Thing about Hard Things By Ben Horowitz https://www.amazon.ca/Hard-Thing-About-Things-Building/dp/0062273205 This is episode 69
Emil Shour Answers Our SEO Questions 01.02.2023 55:31
Emil Shour is a long time demand gen builder. He’s worked with fin-tech, prop-tech and other saas companies over the last number of years. Today, we ask Emil all our SEO questions.
Nate & Josh’s Goals for 2023 19.01.2023 37:19
Today we review 2022 and make some big goals for 2023. What do you think our most listened to episode of 2022 was? What should Nate & Josh focus on this year? Find out more on today's pod This is episode #67
Vitamins vs Painkillers: Josh says neither! 04.01.2023 26:11
Vitamin and painkiller products are a classic analogy used in SAAS circles. Which type of business would you prefer to operate? Why? And perhaps the larger question, are these actually useful ways to describe a business? Let us know what you think! We’re always reachable on Twitter Josh is @jlogic, Nate is @natebosscher
Selling Pepsi & Netflix AutoPlay Psychology 21.12.2022 28:05
This week we talk about selling brown sugar water and why netflix would want you to watch more tv. Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing? We've all hit that feature on netflix that auto-plays the next episode in the...
EP64: Josh Kickstarts a Repositioning Exercise 08.12.2022 32:29
Josh and his team take another look at the positioning of Referral Rock. Today we talk through some of the exercises and factors he'll use with his team.
EP61: Would we buy any of these SaaS businesses? 09.11.2022 28:09
Today, Josh and Nate look through 3 SaaS listings - would they buy them and turn them around or take a pass?
EP60: Josh’s Unconventional Personal Knowledge Base 26.10.2022 26:56
Today Josh shares his methods for continued education and his how he keeps track of his ideas and learnings.
EP59: Reprioritizing Nate’s Goals 13.10.2022 36:53
Nate has goals for his saas, but he keeps discovering new requirements he has but didn't realize. Today we dig into those requirements and how to prioritize them with the existing goals.
EP58: Can’t we just solve deep tech problems? 28.09.2022 28:27
Nate seems to been in his happy place with technical challenges, how can we use this to help him create a business out of it?
EP57: The Idea Feed and Some Interesting Findings 14.09.2022 31:54
Today we catch up with Nate's progress implementing the idea sources from last episode.
EP56: Restarting Nate’s Search with Personal SaaS Requirements 31.08.2022 34:57
Nate's looking for SAAS ideas, Josh helps narrow the search with some clever questions any founder can use to hone their search.
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