Josh Ho & Nate Bosscher

Searching For SaaS

Business EN ↓ 131 episodes

A podcast with a fresh perspective on the stages of building a SaaS business

Author

Josh Ho & Nate Bosscher

Category

Business

Podcast website

searchingforsaas.com

Latest episode

Oct 15, 2025

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Episodes

Nate’s Emerging vs Commodity SaaS 10.04.2024

Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

Why customers have complicated feelings about churning 27.03.2024

Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it's customers. This is episode 103

Chris Savage: Building brand to meet early market needs over 18 years 13.03.2024

Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102

Should apprenticeship make a comeback? 28.02.2024

Today, we talk about the practise of apprentices and how we could benefit from that today. This is episode 101

What we liked, what we’d change after 100 episodes 14.02.2024

Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉

Experiments to help Nate grow MRR, Josh tests Pricing Changes 31.01.2024

Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR. This is episode 99

Nate’s 2 month Sales challenge! 17.01.2024

On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions. Let’s start off 2024 with a bang! This is episode 98

Happy New Year! 03.01.2024

Happy new year everyone! We're working on some new episodes for you. See you soon!

Talking to competitors: insightful or terrible? 20.12.2023

Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this. This is episode 96

Mistakes on CMS Choices and Josh’s No-Code Project 06.12.2023

Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project. Links: Jesse Hanley https://twitter.com/jessethanley This is episode 95

Business Retreats & Building Community 22.11.2023

On the show this week, we talk about business retreats and why some are so great! There are things we love, and things we’d rather avoid and today we talk about it all. This is Episode 94

A/B Testing Tools, Approaches, and Experiment Logs 08.11.2023

Today on the show we dive into the world of A/B testing and the tools around that. This is episode 93

Quick takes on Categories, WOM and Frameworks 25.10.2023

On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown. Links - Lenny’s Podcast (https://www.lennysnewsletter.com/podcast) - Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details - WOM - https://www.lennyspodcast.com/how-to-drive-word-...

Colin Nederkoorn on growing Customer.io, pricing and branding 11.10.2023

Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding. Colin’s Twitter: @alphacolin This is episode 91

4 Validation Strategies and Honing Value Props 27.09.2023

Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective. Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90

Brainstorming Marketing Strategy for Testing Taxi 13.09.2023

Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one! Links: - https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/ - https://sparktoro.com/blog/modern-content-marketing-you...

Swipe files, finding your spirit animal 30.08.2023

On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas. Links: - Corey Haines: https://twitter.com/coreyhainesco This is episode 88.

Josh and Nate talk Value Props for Testing Taxi 16.08.2023

Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved. Links: https://www.youtube.com/watch?v=oICXfZg68x0 This is episode 87

How Nate and Josh keep themselves aligned on the “Right Things” to do 26.07.2023

Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients. This is episode 86

Luca makes a huge pricing change 12.07.2023

Today we talk to Luca from Customerly.io about last month's huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he'd never do again. Join us for a great chat about everything pricing. You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we're discussing at https://www.customerly.io/pricing/ This is episode 85

What Nate learns by embedding himself in a community 28.06.2023

Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in. Join us for a good discussion on the early stages of customer development. This is episode 84

Founders with Strong Opinions 15.06.2023

Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that. This is episode 83

Why Nate and Josh slow their roll on AI 31.05.2023

On the show today Nate and Josh talk about AI and why we aren't jumping in with both feet. This is episode 82

Keeping successful partnerships aligned (in business + life) 17.05.2023

Today on the show, we dig into partnerships - what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered. Further reading: - https://joshho.substack.com/p/staying-aligned-on-the-big-things This is episode 81

To Build in Public or Not to Build in Public 10.05.2023

Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he's using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach. Links: - https://wafris.org/ - https://wafris.org/ip-lookup This is episode 80

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