Josh Ho & Nate Bosscher

Searching For SaaS

Business EN ↓ 131 episodes

A podcast with a fresh perspective on the stages of building a SaaS business

Author

Josh Ho & Nate Bosscher

Category

Business

Podcast website

searchingforsaas.com

Latest episode

Oct 15, 2025

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Episodes

EP30: Review Sites a Necessary Evil + Hacks to get around them 29.09.2021

Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.

EP29: Ryan Castillo on the switch from big corporate marketing 22.09.2021

Ryan Castillo is a developer, marketer and analyst. He's worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan's journey and what brought him to where he is today.

EP28: SEO for SaaS Founders and Product Sonar (Nate’s Project) 01.09.2021

This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.

EP27: B2B Case Study: Customer.io + Crowdfunding Round 25.08.2021

This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.

EP26: Nate’s secret project and Josh’s new/old feature 18.08.2021

Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.

EP25: Deploy Empathy with Michele Hansen from Geocodio 11.08.2021

This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele's journey and why she believes empathy is the way to build a better business.

EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS “Fun” 04.08.2021

Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.

EP23: Jane and Benedikt from Userlist 28.07.2021

Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they've learned on their way to a milestone.

EP22: First hires at a startup, how Josh did it and questions from Nate 21.07.2021

What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn't and how he thought about those decisions.

EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it 14.07.2021

We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he's killed it with his book launch, and fun throwback conversations on freemium.

EP20: How Josh and Nate learn 07.07.2021

This week we chat about where we look for information and how we learn. Turns out we approach learning very differently depending on what category it is.

EP19: Revisiting why we started, what we’ve learned, and what’s next for the podcast 30.06.2021

We're 18 episodes in and we get a little meta about the podcast so far. Revisiting the "why", how we far we've come, and where we want to go next.

EP18: Nate interviews Josh on his hiring process 23.06.2021

Hiring is a tricky business. Bringing in the wrong person can be incredibly expensive and even damaging to your team. Nate questions Josh on the hiring processes he and his company have developed to help get the right people on the team.

EP17: How Nate and Josh got into software development 16.06.2021

Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh's 6-week sprint and Nate's ad-spy idea.

A small ask for a big impact to the podcast 14.06.2021

Whether you've only listened one episode or all of them, we need your help to make the podcast better. Please give us feedback using the link below. We won't require email or anything personal. It's easy to complete on a mobile device! https://searchingforsaas.com/feedback/

EP16: Author Arvid Kahl on the audience-first approach to starting a business 09.06.2021

Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book - The Embedded Entrepreneur] and dive into Arvid's backstory where audience is THE source of inspiration for his projects and ideas.

EP15: Customer interviews and another level of validation? 02.06.2021

Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding

EP14: Nate the drop shipper!?? 26.05.2021

This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.

EP13: To build in public or not to build in public 19.05.2021

This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.

EP12: 3 more ideas for our market-based validation 12.05.2021

The last 3 ideas have some pitfalls and some interesting research. Josh and Nate jump into analyzing the last 3 of Nate’s homework ideas and discuss next steps.

EP11: Nate’s market-based approach to ideation [First 2 homework ideas turned in] 05.05.2021

Looks like Nate's ideation brain has been rewired a bit with this new approach to coming up with a new SaaS idea. Josh and Nate dive into the new process and assess 2 of out the 5 ideas Nate was challenged to come up with in 1 week

EP10: Throw-down on approaches to finding a niche – Nate and Josh compare notes on research methods 28.04.2021

Nate and Josh compare their approaches to assessing markets and looking for niches. By the end, Josh's throws down an unique 1 week challenge for Nate.

EP9: Josh’s ARR quiz- Nate learns how far off his market size estimates are 21.04.2021

Josh quizzes Nate on a game of "How much does that company make in ARR?" We find out how big some of these "niches" are and how to look at them differently.

EP8: Our take on State of Independent SaaS 2021 – Part 2 14.04.2021

Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 2 covers the remaining 3 sections of the report about SaaS Metrics, Marketing, and Growth.

EP7: Our take on State of Independent SaaS 2021 – Part 1 07.04.2021

Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 1 covers the first 3 sections of the report about the founders, companies, and pricing.

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