Search Engine Roundtable Podcast

Today we covered more talk from Google on optimization for AI Search, this from Danny Sullivan and John Mueller.  We also spoke about Gemini 3 Flash coming to Google AI Mode and the Gemini app.  Google fixed the crazy long page indexing delay in Search Console. Google also fixed the two month old review disappearing bug. Google Merchant Center product studio adds new features.  0:00 - Introduction...

Today we covered Google Business Profiles review appeals are delayed and Google updated its owner review replies expectations. Google Discover has this new tailor your feed option.  Google AI Advisor deep dive. Google is testing super long AI-generated snippets. ChatGPT has new image generation for you all. 0:00 - Introduction 2:24 - Google Business Profile review appeals are delayed 3:01 - Google...

Today we covered how Nick Fox from Google said optimizing for AI search is the same as optimizing for traditional search. He also said no, Google wont’ have licensing deals for most publishers for AI consumption. Google Search Console’s average position is reversing or maybe not.  Google Ads exact match cannot show ads in AI Overviews. Google Ads location targeting option for Demand Gen is rolling...

Today we covered  the launch of the Google December 2025 core update, and it felt like it hit hard on Saturday and finally that Google can’t pre-announce these quality updates.  Google Search Live got a Gemini update.  Google is replacing the Q&A feature in local with the AI-powered AI button.  Google Ads with videos from Merchant Center. Google AI Max confusion clarified.  0:00 - Introduction...

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its documentation to reiterate that it does, in fact, release unannounced, smaller core updates more regularly. Meanwhile, we saw a lot of Google search ranking volatility this weekend and duri...

Today we covered Bing testing ad grouping with the hide/show ad buttons. Google Web Guide is now in the all tab. Google AI mode updates links and adds contextual introductions.   Google preferred sources is now global and adds spotlighting subscriptions in Gemini, and coming soon to AI Mode and AI Overviews. Google launches natural language Developer Assistant for Google Ads API. And Shopify launc...

Today we covered OpenAI's small (but important) changes to OAI-SearchBot & what it means for marketers. Additionally we covered the news that ads were reportedly coming to the Google Gemini App, just to have that rumor abrupty shut down by Dan Taylor from Google. Lastly, our breaking news correspondent - Barry Schwartz - has new date range news for Google Search Console. 0:00 - Introductio...

Today we covered Google search ranking volatility heating, while Search Console reporting is still incredibly delayed but Google introduced an AI-powered configuration. Google Search Console Insights report gains social channels.  Business Insider to post AI generated quick news stories as a test.  Google Merchant Center new regional member pricing beta is out. Google is testing image animation fo...

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode. Google Discover and the mobile app also take you off web pages and into AI Mode. Gemini 3 and Nano Banana Pro are now available in AI Mode in more countries. Google AI Mode is te...

Today we covered ongoing Google search ranking volatility, while Search Console reporting is super delayed. Google Discover and Android app is also pushing users into Google AI Mode. 0:00 - Introduction 0:46 - Google search ranking volatility 1:21 - Google Search Console reporting delayed 2:04 - Google Discover and Android app pushing AI Mode 3:24 - Conclusion A daily recap video summarizing a few...

Today we covered how Google updates its home page search bar file upload to go directly to AI Mode. Google added an LLMs.txt file to its search developer site. Black Friday ad costs are rising. And OpenAI calls a code red.  0:00 - Introduction 1:54 - Google’s search bar file upload goes to AI Mode 3:58 - Google added an LLMs.txt file to their site 5:53 - Black Friday ad cost  7:17 - OpenAI ChatGPT...

Today we covered the 22nd year anniversary of the Search Engine Roundtable. Google is blending AI Mode into the AI Overviews within Google Search. Gemini 3 in AI Mode expands to 120 countries in English.  We also spoke about large video files and Google SEO. Google Ads channel reporting for PMax rolling out.  Google Ads partner match and more. 0:00 - Introduction 1:55 - Search Engine Roundtable Tu...

Today we covered Google Search Console’s page indexing report delay and you can now add current date annotations.  We are seeing really big ranking volatility in Google over the past Thanksgiving week. The Gemini app will get a big UX update. Google Ads Advisor may mix up client accounts in MCC accounts. Microsoft Advertising quietly adds a few features.  0:00 - Introduction 1:38 - Google Search C...

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries, automatically. Google’s Web Guide is showing up more often in the All tab. Google’s Gary Illyes said AI Search change is hard to change. Google’s John Mueller said in the future SEOs will...

Today we covered how Google Ads has new overview metrics with a custom view. Google AI Overviews ruining Thanksgiving for recipe bloggers. John Mueller of Google joked how SEOs will soon offer GEO-detox services. Google local pack changes its behavior, it goes to the Places tab and then has a pagination bug.   0:00 - Introduction 1:24 - Google Ads performance by stage and more custom metrics 3:55...

Today we covered OpenAI releasing shopping research with ChatGPT.  Google What to know in the search product detail bar. Google Ads accounts and MCC accounts are being hijacked. Google Ads added auto-linking for YouTube channels.  Google Business Profiles is rolling out scheduling and multi-location publishing for Google Posts. 0:00 - Introduction 1:25 - ChatGPT shopping research 2:00 - Google Wha...

Today we covered Nano Banana being released for Google Search’s AI Mode, Google Ads and for more purposes.  Google is expanding its tests of ads in AI Mode. Google Web Guide is showing up more often in the all tab.  We have a new poll on Google AI Max. Google LSAs have competitive pricing. 0:00 - Introduction 1:21 - Google Nano Banana for search, ads and more 6:33 - Google Ads in AI Mode more ofte...

Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content Google AI Mode added travel AI features with agentic booking. Google, Microsoft and Perplexity gave their thoughts on the big GEO rush. Google’s AI got a search snippet very wrong. Google had...

Today we covered the new Search Console brand filters for performance reports. Google Maps now lets you leave reviews anonymously. Google Search has some ranking volatility again.  Google had proposals for AI controls for publishers but didn’t pick a good one.  Google is testing grayed out backgrounds for ads and local results. Google Shopping brand inclusions is not currently working. Google also...

Today we covered the Google release of Gemini 3, Google AI Mode is already powered by it.  Google, Microsoft and Perplexity were quotes on the GEO rush.  Google Ads rolls out original conversion value metric. Microsoft Advertising has asset-level editorial review, conversion delay and more.  Oh, and Semrush is to be acquired by Adobe. 0:00 - Introduction 1:25 - Google Gemini 3 powers AI Mode 3:46...

Today we covered the big Cloudflare outage and how your SEO and search engines may be impacted. Google’s John Mueller spoke about the biggest technical SEO factor.  Google rolled out new AI Mode features for travel search.  Google released a big weather update to its weather search results. Google Ads people also search for. Google had to propose remedies for its ad tech legal case in the EU. 0:00...

Today we covered Google Search Console rolled out custom annotations in the performance reports. Google got a search result snippet completely incorrect and it was insulting.  Google Ads has total campaign budgets for PMax. Google Ads may roll out Journey-aware bidding. 0:00 - Introduction 0:48 - Google Search Console custom annotations 2:14 - Google getting a search snippet insultingly wrong 4:17...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the holidays. Microsoft launched search within Copilot....

Today we covered Google search results get heated again, with more volatility.  Google updated its review structured data documents.  Google is rolling out Ads Advisor and Analytics Advisor.  Google Ads tests importing from X and social campaigns. Google rolls out brand inclusions for standard shopping campaigns. 0:00 - Introduction 1:00 - Google ranking volatility 1:29 - Google review schema clar...

Today we covered Google saying they are going to fix the problem where Google Discover is showing fake AI spam in the feed. Google added more ways to communicate shipping and return policies outside of Merchant Center. Google Local Service Ads message leads has new value-based pricing.  Microsoft Clarity is now required for publishers to make money with Microsoft Advertising. 0:00 - Introduction 0...