Search Engine Roundtable Podcast

Today we covered is testing carousel ads on image results, which is a big deal. Google launched new Waze ads powered by PMax.  Google adds asset-level reporting to Google Ads display campaigns  Google is not killing off schema. Google’s new extortion review scam form does seem to do the job.  Also, check out the presentation from Lily Ray - it is gold. 0:00 - Introduction 1:27 - Google testing car...

Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads. 0:00 - Introduction 1:33 - Google Search ranking movement for M...

Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates, a report says. Google is testing replacing the definitions box with AI Overviews. Google’s John Mueller issued a PSA on verifying your cloud URLs with Search C...

Today we covered Google removing support for a number of search features, and some structured data. Google tints the search results page. Google swapping definitions box with AI Overviews.  Google Maps gets Gemini update. Google Merchant Center added creative content section.  Oh, Google Ads Editor version 2.11 is out. 0:00 - Introduction 1:47 - Google removes a number of search features 5:13 - Go...

Today we covered Google testing new AI Mode version and launching three new agentic capabilities. Google AI Overviews results in a drop in CTR, a report says. Google Merchant Center promotions top performing products. Google locked the side bar on YouTube’s mobile ads. 0:00 - Introduction 0:50 - Google testing AI Mode versions 2:52 - Google AI Mode new agentic capabilities.  4:11 - Google AI Overv...

Today we covered Google Merchant Center smart cropping and how to opt out.  Grokipedia and how Google and Bing are indexing it. Endless Google Discover scroll is being tested. 0:00 - Introduction 2:38 - Google Merchant Center smart cropping 4:45 - Grokipedia in Google and Bing 6:00 - Endless Google Discover scroll 8:59 - Conclusion A daily recap video summarizing a few of the top search marketing...

Today we covered Google Ads not going away according to Google executive.  Google’s new ad layout tricks savvy searchers into clicking on ads. Google spoke about doing SEO for AI Mode and AI Overviews. Reddit announced earnings and they said search traffic is flat, AI is not driving traffic and 50% of the traffic they get is from Google. 0:00 - Introduction 0:57 - Google Ads not going away 2:10 -...

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about case sensitivity with URLs in Google Search. John Mueller spoke about the best content management system for SEO. Robby Stein from Google spoke about doing SEO for AI Mode. Google rolled o...

Today we covered the Google and Microsoft earnings report, and how well they did with ad revenues.  Disney’s Google sitelink seems like it was hacked with black hat SEO.  Google Merchant Center added new promotion analytics.  0:00 - Introduction 1:10 - Google and Microsoft earnings and ad revenues 4:53 - Disney Google black hat sitelinks hack 6:40 - Google Merchant Center promotions analytics 8:19...

Today we covered the ongoing Google search ranking volatility. A judge ruled in favor of publishers over Google in the ad tech monopoly case.  Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. 0:00 - Introduction 1:09 - Google Search rankings volatility heated 1:52 - Google ad tech monopoly ruling doesn’t go Google’s way 4:51 - Google Merchant Cente...

Today we covered how reviews seem to be disappearing from Google local listings. Google Search Console has a new queries group reporting. Google Posts is testing a scheduler option.  Google Ads is testing campaign level audience exclusions for PMax campaigns.  Google Ads added a new recommendations option named investment strategy. Google Ads added phone call lead metrics to the main reporting. 0:...

This week, surprise - surprise, we covered more Google Search ranking volatility. OpenAI launched its web browser, ChatGPT Atlas - it uses Google. Google Search Console performance reports are stuck again. Google said links, site moves and technical SEO do not help with quality issues. Google did not give more core updates more often, despite what they said a year ago. Google Ads celebrated its 25...

Today we covered that Google Ads turned 25 years old today. Google Search Console performance reports are stuck at Sunday. Google Business Profiles call data is missing a few days of data. Google AI Mode should be better at fantasy sports queries.  ChatGPT updated GPT-5 Instant for singed out users.  Reddit sues Perplexity, SerpApi and others over stealing data. 0:00 - Introduction 1:10 - Google A...

Today we just spoke about OpenAI’s new announcement, its AI web browser named ChatGPT Atlas.  It uses Google a lot not just for search but also as its user agent.  We dive into this news. 0:00 - Introduction 0:15 - ChatGPT Atlas  6:36 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New -...

Today we covered Google not giving us more core update, more often. Google Ads is experimenting with setting the new customer value amount without advertiser input.  Google Ads will delete accounts without campaigns after 6 months.  And Google is testing AI powered product summary sections in AI Mode. 0:00 - Introduction 0:50 - Google didn’t come through with more core updates, more often 2:39 - G...

Today we covered Google Search ranking volatility heated up late last week. The Google Search Console crawl stats is missing a day.  Google’s Liz Reid was interviewed again.  Google Ads is rolling out the text guidelines feature in beta. Google Merchant Center now allows selling subscriptions for physical goods. Google also shows price tracking graphs by retailer. 0:00 - Introduction 1:38 - Google...

This week we covered the new Google Ads label, which Google says improves navigation but in my opinion, is a deceptive way to get searchers to click on those ads. Google Goldmine leaked as a search content ranking system. Bing now supports the data-nosnippet HTML attribute. Google’s Robby Stein spoke about AI not replacing search, AI within Search, SEO and more. Liz Reid, Google’s head of Search w...

Today we covered Google Ads label grouping going live.  Google Ads new prescription drug ad policy. Google people also ask AI-generated. Bing supports the data no-snippet attribute.  0:00 - Introduction 1:08 - Google grouped ad label is live 3:05 - Google Ads prescription drug ads policy 6:00 - Google people also ask AI-generated 7:21 - Bing supports data-no snippet HTML attribute  8:34 - Conclusi...

Today we covered the fake traffic surge for some e-commerce sites we saw from Google Search.  Google is providing help now for review extortion scams. Google’s Robby Stein was interviewed on AI Search.  Google has been designated with strategic market status. And YouTube Brand Pulse report is out. 0:00 - Introduction 1:44 - Google fake traffic surge 3:00 - Google review extortion scam help 3:51 -...

This week we covered some big Google Search ranking movement and volatility. Google earlier confirmed a serving issue with Google Search. Google AI Mode expanded to 35 new languages and 40 new countries. Google added shoes to the Try On feature and supports three new countries. Google is testing a more publisher-friendly recipe AI Overview. Google is testing an Ask AI Mode anything carousel. Googl...

Today we covered new heated Google search ranking volatility.  Google Business Profiles has a new Insights feature.  Google is testing a more friendly AI Overview for recipes. Google AI Mode has more languages and regional support.  Campaign type was added to the Google Ads channel performance report.  Google Ads has a new missed growth opportunities report.  0:00 - Introduction 0:43 - Google Sear...

Today we covered the ongoing Google Search serving issue and events go missing in Google Search. Google is testing AI-generated search descriptions. Google is testing AI Overviews that link directly to AI Mode. Microsoft is testing super large images on Bing Copilot ads.  Google call ads revealed the sunset dates. 0:00 - Introduction 0:35 - Google Search serving issue 1:24 - Events go missing in G...

This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews tests a sticky citations box. Google Shopping Ask Stores feature is being tested. Google’s Liz Reid as interviewed again about AI Search. Google said the old domain history sometimes needs to be shaken off....

Today we covered Google AI Mode gets more visual with the visual search fan-out technique. Google tests AI Overviews with sticky citations.  Google Ads updated its reporting features. Google’s head of search, Liz Reid, interviewed again.  Also, the emoji answer box is live in Google Search. 0:00 - Introduction 1:02 - Google AI Mode more visual 3:36 - Google AI Overviews sticky citations 4:29 - Goo...

Today we covered the new ChatGPT Instant Checkout with Stripe using Agentic Commerce Protocol.  Did the num 100 parameter change impact Google Ads reporting and tools? Google AdSense launched a new traffic source breakdown report. We covered an article on Google’s AI Max for Search 30 day test. 0:00 - Introduction 1:13 - ChatGPT Instant Checkout 5:13 - Google Ads num 100 change impact 7:30 - Googl...