Search Engine Roundtable Podcast

Today we covered Google launching Personal Intelligence within AI Mode in Search. Product images in AI Mode may have price labels. Google falls back to featured snippets when AI Overviews won’t trigger.  Google Ads has campaign mix experiments in beta. Google Ads PMax data exclusions are live. SPONSORED by ADSQUIRE.com 0:00 - Introduction 1:40 - Google AI Mode product images with price labels 2:01...

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis, not click basis. Google released Personal Intelligence for Google Search within AI Mode. Google AI Overviews are now also powered by Gemini 3 Pro for complex queries. Google Ads are still not comin...

Today we covered how OpenAI may charge for ChatGPT ads. We also covered the Apple Siri releases that are expected to be powered by Google’s Gemini.  Google may be rolling out improvements to recipe results.   And we got a new Googlebot named Google Messages. SPONSORED by ADSQUIRE.com 0:00 - Introduction 1:11 - ChatGPT ad pricing details 4:35 - Apple Siri releases coming up 6:42 - Google recipe res...

Today we covered Google Search ranking volatility heating up again, something is going on. Google Search monopoly case’s affidavit of Elizabeth Reid shares some more details about how Google Search works. Google is not bringing ads to Gemini, despite what OpenAI does with ChatGPT. For those too lazy to wait a few more seconds for Gemini to give you an answer, there is a new Answer now button. SPON...

Today we covered a bunch of SEO topics including LLMs.txt files are not endorsed by Google Search. Google warns about hosting on free subdomain hosts.  Google says comment link spam has no effect. Google AI Mode uses lighter fonts for pricing and inventory. Google Shopping API migration deadline is coming soon. 0:00 - Introduction 0:32 - Google does not endorse LLMs.txt files 2:43 - Google warns a...

Today we covered OpenAI announcing ads are coming to ChatGPT.  Google said it will remove prediction content from search news results. Google AI Overviews are powered by Gemini 3 Pro. Google AI Overviews are killing local packs. Google had a lot of volatility through the weekend. Google appeals monopoly ruling and asks to pause remedies.   0:00 - Introduction 0:49 - OpenAI to gain ads in ChatGPT 3...

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format called Direct Offer ads and also a new Universal Commerce Protocol launched. Google Merchant Center announced business agents, branded AI agents. Apple picked Google Gemini to power...

Today we covered the Personal Intelligence announcement from Google, which is in the Gemini app and coming to AI Mode in Search. Google Trends updates Explore page with Gemini.  John Mueller from Google said SEO won’t die because of UCP and Favicons are not influenced by Google core updates. Google Ads new data transmission controls.  0:00 - Introduction 0:32 - Google announces Personal Intelligen...

Today we covered Google responding to claims about upcharging for AI Mode purchases, saying, not true, not going to happen. Google AI Overviews health queries use YouTube a lot. Google AdSense publishers noticing big drops in earnings and eCPM/RPM in the past day.  Google on linking multiple websites together that are part of the same company. Google Ads has a faster checkout process.   0:00 - Int...

Today we covered the new multi-year deal where Google’s Gemini will power Apple Intelligence and Siri. We are seeing more search ranking volatility. Google Shopping policy updates for subscriptions and abbreviations.  Microsoft Advertising for PMax up to 50 search themes. 0:00 - Introduction 1:15 - Google & Apple Gemini Siri Deal 4:29 - Google Search ranking volatility 7:09 - Google Shopping p...

Today we covered the new Universal Commerce Protocol, new Direct Offers ads in AI Mode and Brand Agents for Merchant Center.  Google doesn’t want you to chunk your content. Believe it or not, Google integrates core search signals into its AI experiences, like AI Mode and AI Overviews. Finally, Google Ads has Performance Max A/B testing assets. 0:00 - Introduction 1:24 - Google announces Universal...

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many posts from X. Google does personalize some AI Overviews and AI Mode responses. Tailwind CSS had to let go of 75% of its engineers after a 40% drop to its documentation because of AI Search and Google. Google Search Console may...

Today we covered how the creator of Tailwind CSS said he laid off 75% of his engineering team because traffic to his docs is down 40% due to AI Search.  Google’s John Mueller talked about if you should invest in GEO.  Google Ads vehicle ads seem to support call assets. And now Microsoft is going agentic with Copilot Checkout and Brand Agents. 0:00 - Introduction 1:03 - Tailwind CSS hit by Google A...

Today we covered that Google does personalize some of its AI experiences. Google search ranking volatility causes AdSense revenue drops. Google Merchant Center multi-channel product updates. And Google is hiring a Chief of Staff for Search Intelligence.  0:00 - Introduction 0:55 - Google personalizing AI answers 4:12 - Google volatility with AdSense drops 4:42 - Google Merchant Center multichannel...

Today we covered that Google is hiring a software engineer for AI Answer quality.  Bing is testing a new home page to promote Copilot. Google Ads has this gift card scam. Reddit has a new AI media buying tool. 0:00 - Introduction 1:32 - Google AI Answer quality engineer 3:26 - Bing testing new home page design 5:21 - Google Ads Gift card scams 7:28 - Reddit new AI media buying tool 9:22 - NYC cong...

Today we covered how Google Discover seems to be overloaded with posts from X.  News publishers continue to see declines in Google.  Google Ads tests new Go to button in change history.  Google Ads creator partnership enhanced with creator search and management hub. 0:00 - Introduction 0:36 - Google Discover with too much X 2:24 - News sites hit hard by Google core update 4:33 - Google Ads change...

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO. Do not create multiple Business Profiles for each department listing on Google. Google AI Overviews is testing speaker i...

Today we did a year end happy new years special. We recap some of the biggest stories, contributors and more for the new year.  We also cover a new Google help document for soliciting reviews.  Google Ads search term report with quick selection. 0:00 - Introduction 0:52 - We do a recap on our new years recap posts 4:43 - Google help document for soliciting reviews 6:32 - Google Ads search term rep...

Today we covered how Google’s AI-generated recipes, aka Frankenstein recipes, are a horror to recipe bloggers and the internet. We also covered the Google core update completing. 0:00 - Introduction 0:41 - Googl’s horrible AI-Frankenstein recipes 8:57 - Google December core update finishing 9:43 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the...

Today we covered how Google’s John Mueller questioned the need for ccTLDs for international SEO purposes. He also called some SEO content “digital mulch.” Microsoft Advertising added custom columns to the user interface. Google is testing a speaker icon on AI Overviews and Chrome tests Browse with AI instead of Gemini button. 0:00 - Introduction 1:20 - Google on ccTLDs for international SEO 3:24 -...

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton of local reviews in 2025. Bing posted an excellent blog post on duplicate and similar content and how it impacts SEO and AI Search. Google said make sure to pick a reasonable site name...

Today we covered Google Ads Advisor showing up in ad reporting. Google Ads lowered the active visit lists to 100 for the search network.  Google Ads has a dynamic remarketing tracking reporting bug.  Bing says similar and duplicate pages can blur signals and weaken your SEO. Google forgot to post its holiday decorations for Christmas, Hanukkah or Kwanzaa this year.  Happy holidays all! 0:00 - Intr...

Today we covered how news publishers continue to see declines in web search traffic and Discover makes up too much of their traffic.  Google Discover is pushing what looks like news stories to users, but they go to AI Mode.  Google Search bar in Chrome tab pushing Google AI Mode too.  Google Ads Demand Gen rolling out Maps channels.  And Google Ads is testing Learn more links in ad text. 0:00 - In...

Today we covered Google suing SerpApi for scraping its search results.  We spotted more Google core update movement this Saturday. Google said Gemini will not replace Google Assistant this year.  Google Ads expands to more AI Overviews.  Google MCC accounts now are seeing channel performance reporting. 0:00 - Introduction 0:52 - Google on optimizing for AI Search 6:14 - Google core update movement...

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search Live gets a conversational language upgrade with the help of Gemini. Google’s Danny Sullivan and John Mueller spoke about SEO for AI and more. Nick Fox from Google said optimizing for A...