Search Engine Roundtable Podcast

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one , I pinned Jaimie versus Jon in an SEO challenge - guess who won... Jaimie and Jon met whi...

We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan talked about how Google communicates about Google algorithm updates at the Google NYC SEO meetup. Google has updated the rich results guidelines to disallow marking up products that are widely prohibited or regulated, or that can facilitate serious harm to self or others. Go...

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In any event I first pinned them against each other in a game of SEO trivia - guess who won? The trivi...

This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its design, added more features and customizations and relaunched in Spain. Google updated its help documents around Googlebot crawling, job posting and moved HTTP status documentation around, Google also clarified how to...

In part one , Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the importance of solid site infrastructure. Alcides said so many people do not understand that your site’s infrastructure is fundamental to how search en...

Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews update is still only rolled out for English content. Google Search Console updated its reports to show either invalid or valid, nothing in between. Google Search Console legacy messaging is going away August 1st. Twitter for some reaso...

In part one , Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we chow down on SEO, specifically about local SEO for small businesses. We specifically talk about optimizing your web site for local intent queries, breaking down your services pages in more detail and also setting up your Google Business Profile pa...

This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday, June 9th - this core update was bigger than most. Google also updated its title link algorithm for multi-language and scripted titles. I posted the monthly Google webmaster report, seems like I forgot to do last month, so it is larger than normal. Google is beta testing the vide...

Alcides Aguasvivas is a co-founder of Pix-l Graphx, he has been running the company for 18 years now and they are based around the corner from my office in Rutherford, New Jersey. He is most passionate about search, when it comes to marketing. Alcides explained how he got into doing SEO and started his business. He basically started his business out of college and took it from there over the past...

This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google also hinted that useful nofollow links, despite the policy change in 2019, still don’t count for much of anything. Google suspended the job training rich results in search. Google launched new learning video rich results in search. Google adde...

In part one with James Pate , we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy. James explained that when he first joined IBM, the team has grown, they are now ingrained into many departments in IBM and so on. He spoke about installing governance around SEO, like URL structures and other...

After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on. Also, we saw a lot of ranking volatility over the past couple of weeks - was this related? Google said the inclusive schema for image search’s monk skin tone scale is not yet here. Google updated its video best practices to define thumbnail trans...

James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I've spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM's NYC offices a while back. So this is the third IBM SEO I've interviewed. James is based in Brooklyn, which is not too far but yet super far from my office - the wonderful world of New York. James ventured i...

There was another unconfirmed update on May 16th, about 6 months since the last confirmed Google core update. Spammers killed off the Bing anonymous sitemap submission method. Google will likely replace FID with INP in Core Web Vitals. Google Search Console performance reports now show education Q&A. There may be a new form of knowledge panel spam in Google Search. Google is asking some search...

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms. Now in this last part, part three, we spoke about what it means to be a good marketer. Lior explained that google marketers care about its clients...

Google had a big unconfirmed search ranking algorithm update around Mother’s Day. Also, this week was Google I/O and Google had a ton of announcements specific to search, I take you through many of them. Google’s digital marketing certification coursework had some pretty bad SEO advice around keyword density and word count but it later took it out. Google also released a new search appearance filt...

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first needs software to help facilitate that. He has a ton of data and he wants to build software to bring a l...

This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after a fraudulent DMCA takedown request. Google is dropping support for some sitemap extensions to make things easier? Some are saying they saw a spike in crawl a...

Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX Israel event back in the day. We spoke about his history in the space, he has been doing this for all over a decade. Lior told us about his experience in the IDF, Israel Defense Forces, he was special forces, he was in the high perfo...

This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites. Google was accused of stealing content and not crediting this source for that content, well, it turned out, Google was the one being copied, not he other way around. Google Search Console’s URL parameter tool is officially offline now. Micro...

In part one , Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews, ads and more. In part two we go deeper on some topics including: Using Search Ads Before Doing SEO (0:00) SEO for Less Competitive Keywords Creating Different Pages For Different Personas & Searcher Intents (5:20) Creating Landing Pages for Both Organic and Paid Search (8:02) More to co...

Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover . That being said, it was a busy week with a lot of Google search ranking volatility this week, both on April 18th and April 21st or so. Google published its 2021 web spam report and told us about SpamBrain, spam AI Google has used since 2018. Google Search Console sent out notices fo...

Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together. Larry started off as a data analysts, then went into market research and then worked for IDT. It was while at IDT that he became fascinated by internet marketing, so left that...

We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content was really tested. Google also said not all product comparison content trigger...

In part one with James Gibbons, the senior customer success manager at Quattr , we mostly spoke about how search tools can help you make decisions, and we also spoke about his history. In part two we spoke about what has changed in search marketing, more on SEO tooling and other sources of search traffic. How Search Marketing Has Changed & Diversification Is Key: James explained how the Google...