Search Engine Roundtable Podcast

This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google’s various search algorithms can't make up its mind about on-site quality. Google Search Console’s queries report in Google Analytics UA3 is not passing query data. Google Search Console’s performance report is missing data from Sept...

We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises. She explained the strategy is often about the franchise to give a peek into your office and work. They do a lot of social media campaigns for these clients as well. She mentioned that COVID had a big impact on these businesses. So...

Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th - yes, there is a lot of confusion. Google fixed a bug with the local search rankings and service area businesses. Google had its big Search On event, I recap most of it. Google product review updates do get periodic updates that may not be announced. Google said if you don’t kn...

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear. Maggie started her job at DAC lit...

In this week's video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews update and what we are seeing from it. There is a bug with Google Ads preventing some ads from serving for the past day or more. The other week, Google released a new...

In part one , we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases. In this part, we talk more about the powers of Performance Max Campaigns with Google Ads. She said Performance Max Campaigns does work well for peop...

What a week, we had the launch of the September 2022 core update that started off strong and fast. Google confirmed the helpful content update is done rolling out but I bet most of you didn’t notice anything. Google even possibly had a local search ranking update, or it might be some ranking bug. Google also may be showing fewer featured snippets, maybe. Google Maps review guidelines now disallow...

Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O'Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep, although Greg does not have a nickname. This vlog went out on tons of tangents, I was having fun, I am sorry. We quickly spoke about how it is hard to...

This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail, so check that out. Google updated the review type results in search which may impact your Search Console reporting. Google Analytics made changes to the Google Ads search query reports for privacy reasons. Google ads have a new set of setup columns. Google Ads will dr...

This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update. It is weak and slow, but Google did release a form to submit feedback, while the update is not just yet done rolling out (at least at the time of preparing this video on Friday morning around 1 am Friday ET. Google’s John Mueller said there had been no recent search algorithms focusing on links...

In part one , we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there, and the importance of job titles and descriptions. In part two we talk about the importance of podcasting for agencies and business development at agencies. (0:00) Agency Podcasting: Jill explained that it took a while...

Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed to release some sort of update on August 24th. Google Search Console’s video indexing report is now live for all. Google said it will deprecate the international targeting report on September 22nd. Google has updated the core web vitals report...

Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company. She loves how working in a smaller company is easier to make quicker moves and be more nimble. She joined Cypress North in a position the company originally did not have and she ex...

This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update, the timing is weird. If you are not happy with the last product reviews update, you can let Google know. Google had a bug with the co...

In part one , we learned about Sarah Burke, the Data and Analytics Manager at Cypress North . We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4. Some of the benefits of Google Analytics 4 include: Cross-domain tracking is better Bot filtering is better Debug view is nice Event scope segments Attri...

Google launched new features in search, one where Google is using MUM to give featured snippets a consensus - it is pretty cool. Google also released new about this result features and expanded content advisories in search. Google Search broke this week, really badly, causing a lot of indexing issues with pages dropping out of the index, it was all fixed in about 24 hours. Google Search may have h...

Sarah Burke is the Data and Analytics Manager at Cypress North , she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge. We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her SEO job was pretty old, touchpoints, do specific tasks, and move on to the next site. She real...

Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn’t even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews update starting late last Friday and the tools noticed it on Wednesday but that was after it was done rolling out. Google added new links to content guidelines, one of thos...

This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines, a refresh from the one updated 9-months ago. Google’s Things To Know feature went missing on desktop search. Google no longer counts the core web vitals scores for pages not indexed. Mic...

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one , I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two, we s...

Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm update shortly after the indexing bug, but it might be related. Google Ads, Analytics, AdSense, and so on all had not just one outage, but two reporting outages in a 5-day period. Google may also be investigating a recipe search...

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one , I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two we sp...

We had more volatility from Google Search on July 10th. Google shows half the number of people also ask boxes in the search results. Google Search Console anonymizes many queries, so it is not very rare. Google Search Console is rolling out the video indexing report slowly. Google Search Console has a bug with desktop videos in the performance report. Google Search is testing a new rich cards layo...

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one , I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two we sp...

This week, I published the monthly Google webmaster report - a great place to catch up on the Google news. Google may have done another algorithm update on July 5th and July 7th. Google created its own landing page for its algorithm update timeline. Google said course rich results require three courses to be eligible. Google said it is safe to delete your disavow file if you had no prior history....