Search Engine Roundtable Podcast

In  part one , we got to learn about  David Iwanow  and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about  Google algorithms  and he said even though they are so big they still need to deal with the Medic update and core updates. They even have to worry about it because sometimes their content is old and outdated, and they need to work on it....

We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to rich results are not going away just for mobile but also for desktop search. Google Search Con...

I drove out to see  David Iwanow  at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt, he is based in Amsterdam but came in to do some SEO training for his teams there. David has been in SEO since 2007 and we talk about how we have aged so much in this industry. We are now the old folks in the industry, when we use to be the young ones. David said you need to k...

This week, I posted the big Google Webmaster Report - I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. Google Search updated its language-matching system a couple of weeks ago. Google fixed an ongoing canonical bug within Google Search Console. Googl...

In  part one , we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E in E-E-A-T for experience and also around user-generated reviews. E-E-A-T, expertise, ex...

This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week. Google Search Generative Experience gained links, expanded to India and Japan, added listen features, and shared some early feedback. Google said core updates do not impact the autocomplete search suggestions. Google Search Console added News Showcase filters, and we have some scr...

Jamie Reedy and Jordan Mazza from Amsive Digital stopped by to chat about SEO and all things search. Jamie is a Senior SEO Specialist and Jordan is an SEO and Communications Specialist at the company, Jordan used to be a TV news reporter (the guys you see on TV reporting on hurricanes and other events). We spoke about how they both got into SEO and what they do in SEO today while at Amsive Digital...

This week I broadcast from Chicago where I cover the latest confirmed Google update, the Google August 2023 core update that rolled out a few days after that big unconfirmed update from the weekend. Google said a page does not need to be in the top ten results to be a featured snippet. Google said internal links from the same page aren’t more helpful. Google is surveying searchers to see if they l...

In  part one with Lance Bachmann , we spoke a lot about business, growing a business and his passion for his employees. Then in  part two  we spoke about local SEO and how to get new customers, the right customers. Then in part three, we go more into how local search and search is changing. We spoke about multisearch, and how Google is bridging your devices with your location and more. He compared...

Google launched some new Search Generative Experience features, like SGE while browsing and definitions in the SGE answers. Google seems to have stopped testing displaying links in SGE AI-generated answers. Google said navigational queries shouldn't trigger an SGE answer. Google said if you are using AI to write your content, you are basically rehashing what other sites wrote. Google said CNET...

In  part one with Lance Bachmann , we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at a business listing on Google for a business, you need to make sure the photos for that business re...

Google has a bug with the Google News Publisher Center where some publishers' feeds were days behind, and it seems fixed now. Google said the visibility for HowTo and FAQ rich results would drop significantly for most publishers. Google said don’t delete old content because you think it will help with SEO, especially if that content is helpful. Google said when it comes to AI-generated content...

I met up at one of Lance Bachmann's businesses,  1SEO Digital Agency , where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies, his most favorite thing is marketing. Lance has purchased other businesses in the past and has sold some businesses but said he would never sell 1SEO Digital Agency. We then s...

This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers. Google Search Generative Experience does not always show those boxes cards, specifically for original responses. Google S...

In  part one , we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In  part two  we dig more into the concern around content generation through generative AI tools and IndexNow. Then in the final part, we spoke about sitemaps and While IndexNow is the best way to submit changes to search engines, sitemaps are more of a delicate mechanism for search engines. Site...

This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated up. Google Merchant Center says AI-generated reviews are spam. John, Gary, and Martin spoke about TLDs and domains for Google SEO. John Mueller called programmatic SEO a fancy banner for spam. He also said just because Google removes your title from your ti...

In  part one , we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into of the concern around content generation through generative AI tools and IndexNow. We now have 70 billion URLs per day that Bing processes, will that grow to twice or three times as much with these tools? Fabrice said they are laser-focused on satisfying the Bing sear...

Every week, the Google Search volatility keeps getting hotter, but Google did say we should have a confirmed update this summer. Google fixed the News indexing bug late last Friday. Google said AI-generated content is not, by default, well received by Google’s ranking algorithms. Google said journalistic awards are not a direct ranking signal. Google explained how to build trust with customers. Go...

Fabrice Canel is someone most of you who watch my videos know already, he has been with Microsoft for 26 years and is now the Principal Program Manager at Bing. He has been working on search since the very early days of MSN search, but even before that in 2001, he worked on internal search at Microsoft across many of the Microsoft properties, which was a big job. Then they used a lot of that techn...

Surprise, surprise, we had another unconfirmed Google search ranking update. Google confirmed it had a Google News indexing bug for weeks and just fixed it at the end of this week. Google Search Console page indexing report, was updated back on June 2nd, causing a ton of confusion. Google Search Console forgot to notify us of a page indexing report update, causing a ton of confusion. Google will r...

In  part one , we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka  @PPCKirk ) book,  Stop the Scale . He said it is all about client service work and giving the best to your clients first, as opposed to just growing your business as quickly as possibl...

This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the Bing Search feature in ChatGPT due to paywal...

Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I did not find the charger, they were broken anyway, and I decided to just drive around a bit to do search marketers in a car not drinking coffee edition. Matt owns an agency named ...

This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index coverage report in Bing Webmaster Tools. Google said word count is not an SEO thing. Google said a new website's home pages should be indexed. The...

In  part one  we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus, we spoke about the Google Product Experts community. Most local SEOs care deeply about small businesses, she said she does a lot of side work for solo businesses and small attorneys that...