Barry Schwartz

Search Engine Roundtable Podcast

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.

Author

Barry Schwartz

Category

Technology

Podcast website

www.seroundtable.com

Latest episode

Jul 10, 2026

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Episodes

More Google Ranking Volatility, Local Openness Signal Confirmed, Some Indexing Issues, Long Google Ads & More 22.12.2023

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that “openness” as a local ranking signal was strengthened. On Thursday morning, Google had delayed indexing issues for some sites, but Google confirmed it hours later. Google's Danny Sullivan collects and submits reports of low-quality and problematic searc...

Dave DiGregorio Goes Through My Michael Jordan Basketball Cards 18.12.2023

In  part one  with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in  part two  we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In  part three , we talk about ChatGPT, process-focused, conferences, and more. In  part four  we spoke about how the business a...

Extreme Google Ranking Volatility, Google Groups Drops, Parasite SEO, AI, Ads & Local Search 15.12.2023

The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close.  Google Groups is no longer ranking as well in Google Search. Google said it has taken steps to combat what some are calling Parasite SEO, meanwhile, Google is going to rename it to something else. Google’s video not in the main conte...

Dave DiGregorio On The Sports Trading Cards Market 11.12.2023

In  part one  with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in  part two  we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In  part three , we talk about ChatGPT, process-focused, conferences, and more. In  part four  we spoke about how the business a...

Google Gemini, Bing Deep Search, Google Reviews Winter Blast Update, Google Ads Search Partner Network, Ranking, Ads & More 08.12.2023

Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking and visibility boost in Google Search but why and it is concerning. Google announced Gemini, its next-level...

Dave DiGregorio On Local SEO Business Strategy, Evolution & Culture 04.12.2023

In  part one  with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in  part two  we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In  part three , we talk about ChatGPT, process-focused, conferences, and more. In part four we spoke about how the business and...

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search 01.12.2023

Google's November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rat...

Dave DiGregorio On ChatGPT For Local SEO & Being Super Process Focused 27.11.2023

In  part one  with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in  part two  we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Then, in part three, we talk about ChatGPT, process-focused, conferences, and more. Dave said it was still the early days when w...

Google Core & Reviews Update Not Done, Google Simple Search, Date Issues, Follower Counts & More 24.11.2023

This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed, and Google has no estimate for us on when they will be completed. Google seems to be testing a “Simple Search” feature. Google may still be getting the dates it shows for some search results wrong again. Google is investigating an issue with some Search Console reports. Google asked you...

Dave DiGregorio On Local Pack Reductions, Diversifying Traffic, Services & The Community 20.11.2023

In  part one  with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then in part two, we talk about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Several months ago we saw some  local packs shrink or disappear  so I asked Dave to explain what was going on. So we spoke about how...

Buckle-Up, Google Reviews Update Weak, Hidden Gems Rolled Out, Personalized Google, Follow & Notes, SGE, Bing Chat, Copilot, SEO, Local, Ads & More 17.11.2023

It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled out but it seems weak. Google also shocked us by telling us that the Hidden Gems algorithm is live and has been live for months. Google has personalized search...

Dave DiGregorio’s Path From Sports Memorabilia To Local SEO Management 13.11.2023

Dave DiGregorio is the Vice President at  Sterling Sky, Inc , and while we spoke a lot about SEO, we also spoke about lot about Michael Jordan trading cards. This is a long interview where we talk SEO while also looking at the cards. At the end of this video segment, I travel to his home to see how PSA graded the cards, so don’t miss the last video in this segment. So Dave DiGregorio has two perso...

Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More 10.11.2023

Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan shared how he documents SEO feedback for internal review with the Google Search team. Google Se...

Google Core Update, Bug With Discover, Last Reviews Update, Mobile-First Indexing Done, Internet Ruined, SEO, Local, Ads & AI 03.11.2023

This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update, the November core update. The Google October core update had a bug that impacted some sites’ performance in Google Discover. A new Google reviews update is coming next week; it will be the last they confirm. Google announced again that mobile-first indexing was complete but added more ne...

Chris Long on Improving Technical SEO Skills & Playing Offense SEO 30.10.2023

In  part one , we learned about Chris Long and his experience working with Bill Slawski. Then, in  part two , we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in  part three , we spoke about SEO strategy and SEO testing. In  part four , we talked about SEO for e-commerce sites. In this last part, part five, we talk about improving your technical SEO...

Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More 27.10.2023

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the organic search results. Google now supports syntax graph merge. Google Search Console had a hostload exceeded error bug. Google said cumulative layout shi...

Chris Long on E-Commerce SEO 23.10.2023

In  part one , we learned about Chris Long and his experience working with Bill Slawski. Then, in  part two , we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in  part three , we spoke about SEO strategy and SEO testing. Now, in part four, we talk about SEO for e-commerce sites. We discussed how messy e-commerce sites can get with pagination, categor...

Google Heated Core Update Done, Spam Update Done, Twitter/X Blocks Bing, Paywalled Content, SEO, PPC, Ads & Local Search 20.10.2023

This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from crawling. Google rich result test now supports paywalled structured data validation. Google Search Generative Experience...

Chris Long On SEO Strategy & SEO Testing 16.10.2023

In  part one , we learned about Chris Long and his experience working with Bill Slawski. Then, in  part two , we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Now, in part three, we spoke about SEO strategy and SEO testing. Chris said SEO strategy starts with having a clear goal, and often, the goals are revenue or leads. But you need to figure out how to...

Google Search Ranking Heated Volatility, Google Ads Serving Bug, SGE Lite & More 13.10.2023

This week, we saw the impact of both the Google October 2023 spam update and the Google October 2023 core update with some really heated volatility. The day before, we saw some sites compiling their spam sites were no longer in the index. Google Ads had a long ad serving and billing bug that lasted over a day. Google is testing a lite version of the Search Generative Experience. You can now create...

Chris Long On Helping SEOs On LinkedIn & SEO Career Change 09.10.2023

In  part one , we learned about Chris Long and also spoke about his co-worker, the profession of SEO, Bill Slawski. In part two we dig into helping people in SEO on social media and SEO career change Chris Long is super active on LinkedIn, he is one of the most popular SEOs on LinkedIn. I spoke about my concerns with LinkedIn, and the hustle-bro attitude, but there is a lot of quality on LinkedIn....

Google October Core & Spam Update, October 1st Update, Assistant With Bard & Much More 06.10.2023

This week, we had Google officially release another core update, the October 2023 core update. Also, a day before Google started to roll out the October 2023 spam update. We also had an unconfirmed Google algorithm update start on October 1st. Last night, Google also had indexing or serving issues with new content. Google teased the new Assistant with Bard, which will come out in a few months. I p...

Chris Long On Getting Into SEO & Working With Bill Slawski 02.10.2023

Chris Long, the VP of Marketing at Go Fish Digital, stopped by my office to chat SEO and that is what we did. Chris does a lot of internal marketing efforts at Go Fish Digital but also works on some executive client projects. Chris got into SEO in 2013, before that he was in finance and he didn’t like finance jobs so he decided to switch to a new profession - which was SEO. He got hooked on SEO af...

Google September Helpful Content Update Done, SGE Updates, Links Not A Top Ranking Factor, Bing Hiding Ads & Google’s 25th Birthday 29.09.2023

This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” feature. Google’s Gary Illyes said links are not in the...

Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search 22.09.2023

Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google Bard added a bunch of features, including the ability for Goog...

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