Search Engine Roundtable Podcast

This week we saw the continues heated and incredibly volatile Google search results continue throughout the whole week, and then it exploded this morning. Google’s Gary Illyes said we should avoid using LLMs and AI for diagnosing SEO issues. Gary also spoke about AI and Google at a Google Central Live event in Tokyo. Google Search Console released the new INP core web vitals report. Glenn Gabe hig...

Amy Toman and I met at a beach in New Jersey on a stormy rainy day, because we wanted to be weather reporters. Amy is a local SEO specialist at Digital Law Marketing and is also a Google Product Expert for Google Business Profiles. Amy told us her history, being born in Brooklyn but not having a strong Brooklyn accent. She has always been around digital marketing, she sent her first email pre-1990...

This week, we had yet another pretty hot and unconfirmed Google search ranking update in the middle of the week. Google finally launched that perspectives filter in the mobile US search results. Google updated its Search Generative Experience to use data from reviews and photos within Google Business Profiles. Google now lets you virtually try on clothing. Google Bard will support Google Lens, and...

In  part one , we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In  part two , we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is from customers who are starting from scratch. He said it is easier to take over a client with an...

This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to the US, finally. Plus, the Google News app has a new follow tab, and Reader Revenue Manager is adding a survey...

In  part one , we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is from customers who are starting from scratch. He said it is easier to take over a client with an a...

I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some. We posted some of the early complaints on SGE; it is missing the result count, there is very little personalization, and the experiment ends in December 2023. Google Bard’s local results can now be more relevant. Bing Chat added anchor text hy...

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community. In 2009 he started his own agency by doing some freelanc...

This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build ads. Google Merchant Center is getting a revamp with Google Merchant Center Ne...

In  part one  with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in  part two  we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about  Google core updates , and here we talk about what you can do to recover and how you fix sites impacted by these Google broad core updates? We also spoke abou...

This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat, but they are not really good. I explained why I think Google must encourage clicks to publishers with the new Google Search Generative Experience....

In  part one  with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in  part two  we dig more into E-E-A-T and how AI tools may replace us all. Now we move into Google broad core updates. Glenn actually called these updates  Phantom updates  before Google called them anything. Glenn does a lot of work around these broad core updates, and he is probably...

What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O. We had Google show off the new Google Search Generative Experience, and I did some deep dives into this all-new Google Search. Google also announced a new helpful content system up...

Here are my quick initial thoughts on the new Google Search Generative Experience that incorporates generative AI into search. A lot more detail to be published on https://www.seroundtable.com/

In  part one  with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content; in part two, we dig more into E-E-A-T and how AI tools may replace us all. I said I thought when Google came out with the  additional E on E-E-A-T , I thought Google would soon come out with a new policy around AI-generated content saying machines cannot have experience, I was wrong. Gl...

This week, I posted the monthly Google webmaster report for May 2023. Google may have pushed out an unconfirmed search algorithm update on May 1st and 2nd, and that update seems to have heated up in a big way later on in the week. Microsoft opened Bing Chat to all and updated some features. Google uses a mix of factors to determine if content demonstrates E-E-A-T. Google says don’t use the canonic...

I finally convinced Glenn Gabe to let me interview him on my vlog, and we spoke for a while on a ton of core SEO topics. Glenn has been doing SEO for a long time, and he is my go-to guy for some of the most complex Google SEO topics. He runs a consultancy company named  G-Squared Interactive . Glenn is also one of he very few people I allow to write on my site, and as I said in the video, he  spot...

This week, we had the Google April 2023 reviews update finish rolling out after 13 days. That update was pretty heated toward the last week of the rollout. Google clarified that page experience is a ranking signal but not a ranking system. Google asked you to submit issues with Site names in the search results and then pushed a fix for some of those site names. Bing is also testing site names and...

In  part one , we learned about who is Igal Stolpner, and in  part two  we dive into the topic of international SEO. Now we dive deeper into this topic and dig into AI-translated content and Google Maps and local results, competitive analysis and Google algorithm rollouts globally. He said the concept of using translation tools to translate your content is being used by more companies than he orig...

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months, we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April 2023 reviews update saw some tremors this week, and it is probably almost done rolling out. Google has changed it...

In  part one , we learned about who is Igal Stolpner and now in part two we dive into the topic of international SEO. He said while hreflang is important for international SEO, it is just a tag and there is more to international SEO than just hreflang. He said hreflang may be more complex than you think and then the technical SEO aspects are there but it is a very small part of taking a site inter...

This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core update had on local search. Google’s John Mueller said they don’t launch algorithm updates and say they got everything wrong. Google released its web spam report, showing how SpamBrain significantly reduced spam. Google will r...

I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade, I met Igal at SMX Israel and he spoke on a few panels over the years then. He moved to the New York area over a year ago and founded his own SEO agency named Webify.io. So he stopped by my office to chat. We spent some time talking about his history in the SEO space and what he...

Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report, and it is an excellent way to catch up on the last month of Google SEO topics. Google said they upgraded Bard’s math and logic support. Bing Chat was also upgraded with images, videos, better local results, and more. Also, Bin...

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management . Then in part three , we go into pricing your services, and in part four, we talk about human resources . In part five , we talk about Google algorithm updates, and in part six, we...