Barry Schwartz

Search Engine Roundtable Podcast

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.

Author

Barry Schwartz

Category

Technology

Podcast website

www.seroundtable.com

Latest episode

Jul 10, 2026

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Episodes

It’s New: 10/29: Expansion of Google AI Overviews, Ad Recommendations, Bing IndexNow & Google Tests 29.10.2024

Google AI Overviews are now rolling out to over 100 countries, making it available to over a billion searchers. Google said it is doubtful you'd see big ranking drops over core web vitals issues. Google is testing a "frequently saved" label in the search result snippets.  Google is testing a new local places and compare sites interface. Bing recommends against batch mode for IndexNow submissions. ...

It’s New: 10/28: Search Console Bug, Ranking System Update, Google Call Ads & Business Profiles 28.10.2024

Google Search has systems to downgrade rankings when portions of your site's content is starkly different from the rest of your site. Google had more search ranking volatility over the weekend, it just won't calm down. Google Search Console updated its performance reports and it freaked out SEOs big time.  Google updated its URL structure, favicon documentation and added new Google Trends docs.  G...

Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More 25.10.2024

This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results. Google has this People’s Insights box that shows online forums for unprofessional medical advice. Bing Search is a...

It’s New: 10/23: Sitelinks Search Gone, Google’s Fortune Penalty, Travel Ads, Video Watch Ads & People’s Insights 23.10.2024

Google may have hit Fortune Recommends with a search penalty of some kind. Sitelinks Search boxes are being removed from Google Search.  Google has news travel feeds for search ads. Google is testing watch buttons for search ads.  And People’s Insights come to Google Search, for safety. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundta...

It’s New: 10/21: Nick Fox In At Google, Political Ad Pause, PMax/Shopping, Gen AI & Ranking Volatility 21.10.2024

Nick Fox has replaced Prabhakar Raghavan as the head of Google Search. Google PMAx and Shopping campaigns change things up.  Google will pause ads post elections temporarily. Google is testing generative AI throughout the search results. Yep, and we have more Google ranking volatility. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtab...

Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land 18.10.2024

Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new recommendations and previewed Copilot integration. Semrush has acquired Third Door Media’...

It’s New: 10/16: Google Shopping AI, Google Volatility & Semrush Acquires Search Engine Land 16.10.2024

Google announced new shopping AI features, with researched with AI and more changes. Google is heated again, we got more ranking volatility. And Semrush acquired Third Door Media, including Search Engine Land and SMX. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest...

It’s New: 10/15: Google Ads Collapse/Expand, Agency Penalties, Bing Recipes & Tilted Results 15.10.2024

Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years.  Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search. A daily recap video summarizing a few of the top search mark...

It’s New: 10/14: Google Falling Apart, Bing Unshipping, Google Ad Profit Optimization & More 14.10.2024

A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days.  Google Ads has a gross profit optimization campaign setting. And Bing "unshipped" 27 features, which ones to be exact, I don't know. Plus we spoke about ranking volatility and weird AI Overview citation issues.  A daily recap video summarizing a few of the top search market...

DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News 11.10.2024

Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to publishers who got hit by its algorithms, Google...

It’s New: 10/10: Google Quick View Stealing, LSAs Need GBP, Ad Campaigns, Store Ratings & Verified Labels 10.10.2024

Google Local Service Ads will require advertisers to have a Google Business Profile next month.  Google is testing a Quick view button in search that gives searchers no reason to look at your site.  Google may have 9,000 ad campaigns created every second.  Google is testing verified labels for retailers in the product search results. Google is expanding store ratings to more countries.  A daily re...

It’s New: 10/9: DOJ Breaking Up Google, Annoying Ads, UI Tests, OpenAI & More 09.10.2024

DOJ may breakup Google and worse, but the ruling won't happen officially until next year. Google is showing competitive ads in your local listing. Google Ads launches new navigation changes. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places.  And OpenAI has more content partnerships.  A daily rec...

It’s New: 10/8: Google Creator Summit, Negative Keywords In Keyword Planner, Listicles & EPIC Lawsuit 08.10.2024

Google will host a creator summit later this month, it is invite-only. Google Ads has a negative keywords tab in the keyword planner tool. Google Search is testing list articles.   And the EPIC lawsuit. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Cr...

It’s New: 10/7: Google AI Overview Ads, Links, Shopping & More, Microsoft Copilot Ads, Sponsored Labels & More 07.10.2024

Google launched ads in AI Overviews, new links are live, shopping AI, AI organized results and more.  Google Shopping has this "Researched with AI" AI Overview format. Microsoft Advertising also has new ads in copilot. Google is testing ad / sponsored label variations. We also covered an interstitials case study. A daily recap video summarizing a few of the top search marketing headlines covered a...

Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More 04.10.2024

We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever.  Google may have slapped Forbes Advisor with some sort of penalty.  Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console released sticky performance filters. Google Search Con...

It’s New: 10/2: Bing generative search, JavaScript SEO warning, longest Google volatility & Bing sponsored label 02.10.2024

Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup with documentation updates. I posted the big Google Webmaster Report for October (don't miss this one).  Bing is testing "sponsored" labels instead of "ad" labels.   Note, I am offline Thursday and Friday - so all those stories will be scheduled...

It’s New: 10/1: Search Console Sticking, Bing Search Dates, Google SEO Tips & Spotify Fan Study 01.10.2024

Google Search Console performance report filters now stick.  Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites. Google Ads had an outage earlier this morning that it is working to fully restore. And Spotify ha...

It’s New: 9/30: Forbes penalty, Google ranking update, new Google Shopping, GSC recommends & more 30.09.2024

The Google Search ranking volatility won't calm down, we have another volatile weekend. Google may have penalized the Forbes Advisor site.  We have another interview with Google's Danny Sullivan, this one done by Aleyda Solis. Google Search Console recommendations are not fully rolled out yet. Google updated its Google Shopping interface.    A daily recap video summarizing a few of the top search...

Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News 27.09.2024

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps has this fake reviews notice on business profiles....

It’s New: 9/26: Google spam policies, ranking volatility, branded AI Overviews, GA4 imports 26.09.2024

Google Search ranking volatility remains heated but it spiked more again in the past 24-hours. Google updated its web search spam policies. Google AI Overviews don't really show up for branded queries, but they may in some rare cases.  And GA4 has new data imports. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is...

It’s New: 9/25: TikTok Search Ads, JavaScript Noindex bug, review warnings and more Google UX 25.09.2024

TikTok is launching search ads. Google may have a bug with some JavaScript pages and the noindex directive.  Google Maps can show fake review notices and other issues with reviews.  Google is testing most popular and best price labels in the popular products section. Google is testing "for you" labels and also "preferred source" labels. A daily recap video summarizing a few of...

It’s New: 9/24 : Google Cache dead, Small businesses, Merchant listings, Search Console fixed and AI inclusivity 24.09.2024

It took 9 months, but Google finally fully did away with the Google Cache. Google fixed the Search Console product snippets reports.  Google Merchant listings gains new priceType property and sales price examples. Google is testing a from small business carousel. And the AI inclusivity pact. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Ro...

It's New: 9/23 : Google Gains Lost, Tons Of Ad Sitelinks, Shopping Cards & AI Search Poll 23.09.2024

The Google Search ranking volatility has not calmed, those who saw some gains during the August core update are now seeing those gains being wiped out.  Google Ads has a bug where it showed ten sitelinks. Google is testing a new shopping card feature at the top of the search results. 55% of you are using Google or traditional search engines less often with AI now being available.  A daily recap vi...

Google Ranking Volatility Spikes, Search Console Bug, Search App Stalled, Google Ads News & Business Profile Suspensions 20.09.2024

Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may have a bug with product snippets reporting. Google Search App stopped working Saturday night for a few hours. Google said again, Core Web Vitals are not as important as many think. Google Indexing API may be causing some spammers some...

It's New: Sep 19: Google Ranking Shuffling, Local Suspensions, Core Web Vitals Eek & YouTube Communities 19.09.2024

The Google Search ranking volatility continues, with another big swing yesterday, September 18th.  Google is mass suspending Google Business Profiles in some industries and segments. Google again said stop worrying too much about Core Web Vitals.   YouTube launched a new YouTube community experience.  A daily recap video summarizing a few of the top search marketing headlines covered at the Search...

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