Search Engine Roundtable Podcast

Google's November 2024 core update is a week overdue and still shaking things up. New data from Rand shows the Google SEO pie is shrinking. Google Search Console refreshes its emails.  Bing has this see results only from feature. Google Search web rendering service caches up to 30 days.  Google has these interactive events steps in Google Search. A daily recap video summarizing a few of the top se...

Just because you buy a generic domain, it doesn't mean you'll rank well for it in Google Search. Google Ads customer match is now in GA4.  Google Search is piloting a new YouTube video interface.  Google Gemini is testing linking out more prominently. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New -...

Today I celebrated my 21st year anniversary of writing about Search.  Google Chrome has this site engagement metrics (it's not new).  Google has watch animated tutorials. Bing is testing shopping / e-commerce cards.  Google Business Profiles food ordering performance metrics are gone. Google's November 2024 core update did not yet finish and we passed the two weeks timeline, we are into Thanksgivi...

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet - it should have been. And yes, we are still seeing heated volatility throughout this week, even today. Google warned those sites hit by the site reputation abuse policy not just to move content elsewhere, there is a policy circumvention policy that covers that. Also, Google spoke about giving pri...

We did a special Thanksgiving day talk about the Google volatility and the core update not being done. We spoke about stories for tomorrow and page annotations again. Plus, some normal ranting and chatter - yada yada yada. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the l...

Some are asking if Google Search is more personalized with its search results over the past week or so.  Google Ads now has a conversation started metric for message assets. Google will sunset Ads Creative Studio by the end of March 2025. Google is playing videos directly in the search results, which hurts engagement. Google is testing large thick fonts and gold buttons in the search results. A da...

The Google November core update should be done any minute now but it just started to heat up and cause some serious volatility again. Google Search Console recommendations are now fully rolled out. Google Search Console seemed to have dropped the shipping and returns setting. Google is testing more DMA changes in Europe including removing mapping features for hotel listings.   Google's explore fea...

Google warns against moving content around to trick Google's site reputation abuse policy.  Google explained why it is hiding the results count.  Google Ads is updating its misleading ad design policy.  Google is testing a new card/block format for AI Overviews.  Google Analytics added Merchant Center recommendations. Google Ads has a new way to try to encourage you to increase your ad budget. A d...

It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse policy in a big way and many large sites received manual actions right away. Google made it clear that they have both site-wide and page-level search ranking signals. The Department of Justice wants Google to sell off Chrome, r...

DOJ asks the judge in the Google monopoly ruling to have Google sell off Chrome, restrict Android and end default search partner deals.  Google AI Overviews may have delayed indexing.  Google iOS App has page annotations and a new opt out form.   A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A qu...

Google has updated its site reputation abuse policy to say that it doesn't matter that there is first party involvement or content oversight.  Google also made it crystal clear that Google does use site wide ranking sigals. We were at BrightonSEO, well, some of us. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is cal...

We are finally seeing much larger movement from the Google November 2024 core update.  Google Analytics seems to be missing some data from November 13, 2024.  Google Ads are finally showing up in the AI Overviews.  Google is popping up Google Ads promotions for your business name (Google Business Profiles) in Google Search.  Microsoft is mixing search ads with organic results.  Google's people als...

Google has launched the November 2024 core update earlier this week, and we are now starting to see movement and ranking shifts because of it.  Google AI Overviews is testing using real hyperlinks, instead of paperclips. Google cautioned about using Google Trends for content development.  Google told SEOs not to over focus on URL structure. Google spoke about SEO advice for version history pages....

The Google November core update began rolling out, I posted some early examples of what we are seeing and not seeing so far... Google's John Mueller issues caution when using Google Trends for content creation ideas. Google AdSense is rolling out collapsible anchors which will turn on by default.  Plus Google Maps now shows products nearby. A daily recap video summarizing a few of the top search m...

Google says some SEOs over-focus on URL structure. Google will update its customer match Google Ads policy.  Google Search now supports C2PA for the about this image feature. Google Merchant Center has sale events promotion types. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose...

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google is testing seller and product ratings on the same shopping ad.  Google is testing a current sales section in search. A daily recap video summarizing a few of the top search marketing headlines covered at t...

I posted the November 2024 Google webmaster report a bit late this month, sorry about that. Google is testing anchor text based links in the AI Overviews. Google Ads has unpaused the election ads today. Google Ads Editor version 2.8 is out.  Google is testing removing the site name and favicons from the search results. Google Maps finder may or may not show the sponsored label on the left side. HA...

This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs now, what did Google say. ChatGPT Search is powered partially by Bing’s index, so be aware. Google AI Overviews testing a new highlight feature and we are seei...

Google Ads is still testing mixing ads within the organic free search results.  Google Ads is rolling out new brand guidelines for performance max campaigns. Google AI Overviews are being testing to power people also ask.  Google has this reviewed by snippet feature. And John Mueller of Google said when it makes sense to split the load across subdomains or domains.  A daily recap video summarizing...

Google search is heating up again, we're seeing a lot of ranking volatility - we're calling it the Election 2024 Google update. Glenn Gabe reported that 22% of those sites hit by the helpful content update saw 20% increases or more since the August update, the rest are still dead.  Google is highlighting the new Google Shopping interface with a new label.  Google Shopping has these bag icons that...

Google seems to be testing removing the results count from the search results, I am hoping it is a bug.  Google Ads optimization score now shows a competitive pressure data point.  Bing is rolling out those sponsored labels now. Google Search Console's performance reports gains dotted lines for partial data. Google is proposing new shopping data schema. Google is testing orange links in mobile sea...

NerdWallet had a rough earnings call, a lot over its Google ranking troubles.  Google Business Profiles has a new learn something specific AI powered answer box. Google is highlighting menus for brand searches. Google Ads has new business link assets. Google Ads new conversion reports for sales and leads.  And Google is testing new AI tools for larger advertisers.  A daily recap video summarizing...

This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now downgrading the rankings of content that is starkly different from the main content of the site. Google said again that it is doubtful you’d see big ranking declines over core web vital issues. Google AI Overviews is rolling out...

NerdWallet had a rough earnings call, a lot over its Google ranking troubles.  Google Business Profiles has a new learn something specific AI powered answer box. Google is highlighting menus for brand searches. Google Ads has new business link assets. Google Ads new conversion reports for sales and leads.  And Google is testing new AI tools for larger advertisers.  A daily recap video summarizing...

Google announced a new search ranking update is coming soon, but advised those affected by previous updates not to anticipate recoveries. It seems like it might be time to move on. Google confirmed that an ad representative made unauthorized changes to an ad account by mistake. Additionally, Bing Ads is once again hiding its ad labels. Last night, Google reported its highest quarterly earnings for...