Search Engine Roundtable Podcast

Google Volatility has begun picking up after a dormant period. Bad news for Google as it drops uner 90% Market Share for the first time since 2015. According to Lily Ray, Sites with Manual Actions are now showing in AI Overviews. And new additions to Google Ads with Legal disclaimers for Dynamic Images and New Promotion Assets for Google Ads Advertisers. 0:00 - Introduction 1:17 - Google Volatilit...

Google Search ranking volatility may be cooling a bit.  Google fixed the maps pin attack exploit.  Google updated its manual actions for Google News and Google Discover.  Google has these search result snipper related reviews carousel.  Bing is testing new AI answers that are more publisher friendly.  Bing is testing bolding sponsored labels.  0:00 - Introduction 1:48 - Google Search volatility co...

We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, but it might be too early to tell. Microsoft is tricking its searchers to thinking they are using Google and not Bing. Google Search Console performance reports can now...

Reddit is realizing a noticeable drop in Google Search in the past couple of days.  Google Ads negative keywords for Performance Max was seen in thew wild.  A Google doc changes confused about ad scheduling with smart bidding campaigns.  A Google Ads bug also confuses on pausing/removing conversion actions on asset group levels.  Google Discover gets an audio version with the Daily Listen. And mor...

Microsoft is trying to trick Bing users to thinking they are using Google. Google Search Console's 24 hour view now is exportable, by hour, for the last 24-hours.  Google Search Partner Network have a 37% lower ROAS than normal Google Search Ads. We have new attributes for Google vehicle ads.  And more search banter… 0:00 - Introduction 0:51 - Bing Tricks Google Users 5:02 - Google Search Partner...

We may have seen a Google local search ranking update this weekend, it is not confirmed by Google.  Google said you don’t need a blog for a startup, which caused a whole stir in the community. Google said URLs provide minimal additional signals for SEO and rankings. Google Discover updates the feed to show more sources and much more… 0:00 - Introduction 0:40 - Google Local Update 1:51 - Blogging I...

It's the new year and why should that mean that Google Search calm down at all, in fact, it has been heated all holiday season, through New Years. I posted the 2024 Google algorithm update infographic. I also posted the January 2025 Google webmaster report, what an insane month. Google wants to scale Gemini to consumers in 2025, in a big way. Google Search Console screenshot tool is what Googlebot...

Last month in the Google SEO world was insane, I have a recap for you all.  Google Local has this places people are talking about section.  Google Ads asset library now lets you edit images with AI.  And more banter… 0:00 - Introduction 1:30 - Google Madness 4:15 - Google Local Places People Are Talking About 5:51 - Edit Images With AI In Google Ads Asset Library 9:05 - Conclusion A daily recap vi...

It’s New Years and yes, we have Google search ranking volatility and its heated. I posted the Google 2024 search updates infographic.  Google has top store quality badges for websites.  Netflix has a Tudum section that ranks well in Google Search.  And more year end topics.  0:00 - Introduction 1:05 - Netflix Tudum 4:47 - Top Quality Store Badge 6:13 - Google New Years Update Volatility 7:22 - Goo...

Google’s CEO, Sundar Pichai spoke about Google’s urgency with 2025 and making Gemini a consumer app. Google’s spam update finished Thursday afternoon.  We also got Google Ads news with find related products and services and more… 0:00 - Introduction 2:12 - Google Gemini in 2025 8:45 - Google Spam update done 10:00 - Google find related ads 11:54 - Conclusion A daily recap video summarizing a few o...

Google’s December 2024 spam update completed yesterday at 2pm ET but it had a busy and volatile week, burning through Christmas and the week.  Google rolled out new AI organized search results for restaurants.  Google Ads is testing search ads without ad descriptions.  Google Ads has a new policy that incorporates manual actions on the search side. Google Ads has a bug that turns on broad match. ...

Google's December 2024 spam update is still heated, although it should be done rolling out any time now. My 2024 Google algorithm in review story is up. Google Merchant Center relaxed its inconsistent language policy.  Apple wants to be involved in defending its search deal with Google.  Google Ads bug may lead to Google turning on broad match for some campaigns.  Googlers are again working on Chr...

Google Ads will disapprove ads that have destinations to pages or sites that have Google Search manual actions. Google is rolling out AI-organized restaurant search result listings. Google Ads asset-level conversion data for performance max.  Google Ads PMax campaigns will have brand guidelines enabled.  Google Merchant Center Next has a new glossary. 0:00 - Introduction 1:18 - Google Ads asset le...

Google's December spam update seems to be causing some be movement amongst some sites.  Google testing AI Mode in Search. Google Ads is testing ads without ad descriptions.  Google Ads has new brand controls for shopping ads in Performance Max campaigns. And more… A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is call...

Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update. Mark Williams-Cook leaked a Google search ranking exploit through endpoints. Forbes cut ties with its freelancers over Google’s site reputation abuse pol...

Google's December 2024 core update is done and it was quick and painful.  Google Maps has a bug with some Business Profile listings flickering away.  Google spoke about blocking policy pages.  There is a new study on Google local reviews.  Google Merchant Center lets you now select your payment methods. A daily recap video summarizing a few of the top search marketing headlines covered at the Sear...

The Google search API leak, now with an end point leak, shows some real interesting Google ranking information. Forbes fired its freelancers likely due to the Google site reputation abuse policy. Google Ads is testing double serving ads from the same advertiser on the same search results page. Google is testing things to do image carousels. Google is testing a shadow effect to search results snipp...

Google said they are tracking the site reputation abuse problem by treating some sites within a site.  Google says disavowing toxic links is a billable waste of time. ChatGPT Search is now out for all logged in users, for free.  Google Merchant Center has first order discount promotion types.  Google added newish documentation around faceted navigation.  A daily recap video summarizing a few of th...

The Google December 2024 core update landed hard over the weekend, it seems like a really big update so far.  Google will be doing more core updates, more often. Google is testing a paper clip icon in its search bar to attach files to.  Google Business Profiles is asking you to add your social profiles. A daily recap video summarizing a few of the top search marketing headlines covered at the Sear...

Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend.  Google confirmed it had a short indexing bug causing new content not to be indexed. Google Lens also had a serving outage on Thursday. Google added FAQs around its site rep...

Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades, including visual intelligence.  Google Search Console added 24 hour view and more changes. Bing removed the cache link. Google Ads is testing video assets for search campaigns.  A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. Thi...

Google confirmed last night it is having indexing issues again. Google Search Console Insights will no longer show Google Analytics data. Google updated its crawler documentation to explain how HTTP caching and ETag works.  Google says sometimes over optimization can drift towards SEO spam.  Bing Webmaster Tools integrated Copilot support is now in beta.  Google is testing trending and popular wit...

Post November 2024 Google core update, we are seeing renewed search ranking volatility. Google added FAQs around its site reputation abuse policy. Google Search Console may have updated its links report. Google Search Console also quietly dropped the legacy tools and reports section.  Google may be showing fewer AI Overviews in Google Search. And watch Sundar Pichai talk about how Search will chan...

Google’s November 2024 core update was finally completed this week, yesterday to be more exact. This came after even more volatility from early this week. I also posted the big December 2024 Google webmaster report. Google Chrome has these site engagement metrics that are super interesting. Google added buttons to turn off personalization in search, I wonder why. Google Search explained the differ...

Google Ads is rolling out new ad policies around dating and companionship ads.  Google Search results now label if they are personalized and let you opt out of personalization.  Google Ads is testing new offers for agencies and advertisers, that upset some agencies.  Google Shopping cards replace popular stores with a where to buy section. Google Search is showing "view all" buttons in the shoppin...