Barry Schwartz

Search Engine Roundtable Podcast

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.

Author

Barry Schwartz

Category

Technology

Podcast website

www.seroundtable.com

Latest episode

Jul 10, 2026

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Episodes

It's New: Sep 18: Google Ads News, image search panels and product snippets reporting bug 18.09.2024

Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again.  Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more.   A daily recap video summarizing a few of the top search marketing h...

It's New: Sep 17: Google API Indexing Issues, Sticky Headers & More Forums In Google 17.09.2024

There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing an expanded version of discussions and forums. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, da...

It's New: Sep 16: Using Gemini For SEO, review restrictions, crawler docs & DOJ/Google files 16.09.2024

I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A q...

Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local 13.09.2024

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API...

It's New: Sep 12: Google Navboost, Indexing API Spam Notice, Wayback Machine Links & Google Confidential Matching 12.09.2024

Google Ads introduced Confidential Matching, Greg covered it in detail. We covered some old statements from former Googlers on Navboost from Hacker News. Google replaced the cache link with links to the Wayback Machine, but they are deep inside. Google updated its Indexing API docs warning not to abuse the API or else. A daily recap video summarizing a few of the top search marketing headlines cov...

It's New: Sep 11: Google Ads Label Test, Google Volatility, Video Schema & Bing Review Source Icon 11.09.2024

Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated, even over a week after the core update finished. Bing is testing a local pack with review source icons. Google Search has a new video property for ineligible regions. A daily recap video summarizing a few of the top search marketing headlines covered at the Search...

It's New: Sep 10: Apple Visual Intelligence, Business Photo Reviews & Links In AI Overviews 10.09.2024

Apple Visual Intelligence is Apple's version of Google Lens but it uses Google, ChatGPT, Yelp and others. A new report on AI Overviews says about half of the links in the AI Overviews overlap with the traditional organic results. Google is showing Business Profile photos on its review sentiments. A daily recap video summarizing a few of the top search marketing headlines covered at the Search...

It's New: Sep 9: Google Ads eCPC, Post Core Update Volatility, Interviewing Google, Poll & Broken Links 09.09.2024

Google Ads will sunset enhanced CPC in March 2025. Seeing post-Google core update volatility, a core update poll and interviewing Google on the core update. Google Business Profiles sends out broken appointment link notifications. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily d...

Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO 06.09.2024

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your cano...

It's New: Sep 5: Google Video Action Campaigns, Google Ads Snippets, Forum Display & Microsoft Copilot News 05.09.2024

Google Video Action campaigns will be migrating to Demand Gen campaigns next year. Google is testing a new forum display for its search results. Google Ads added a merchant products tab for image selection. Google is linking Google Ads and Google Merchant Center accounts together automatically. Google will opt out new advertisers from parked domains. Google Ads to require gambling advertisers to r...

It's New: Sep 4: Google August Core Update Done, Microsoft Ads Updates, AI Overviews, Reddit & QA Local 04.09.2024

Google finished rolling out the August 2024 core update and while there was some positive movements, most SEOs are not happy. Google Business Profiles no longer showing Q&A option in India and other regions. Microsoft Advertising launched some new ad features. And more on AI Overviews, Reddit and ZipTie. A daily recap video summarizing a few of the top search marketing headlines covered at the...

It's New: Sep 3: YouTube Algorithm, Google Trends Emails, Bing Panel UX & Google Webmaster Report 03.09.2024

I posted a bunch of YouTube algorithm and SEO tips from Google. Google Trends email subscriptions service is going away next month. Bing Knowledge Panels has this table of contents. I also posted the big September 2024 Google Webmaster report. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A q...

It's New: Sep 2: Google Core Update Poll, New Shopping UI, Ads Product Insights & GA4 Benchmarking 02.09.2024

Google August 2024 core updatre poll results. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, dail...

Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More 30.08.2024

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for your title links in the search results. Google updates its video SEO documentation. Google also update...

It's New: Aug 29: Yelp sues Google, tag diagnostics and consent management, booking LSA/GBP and counting links 29.08.2024

Yandex sued Google, the search marketing industry found it funny. Google has a new tag diagnostic and consent management setup for Google Ads. Google says it does not count words or links on a page. Google is unifying booking on Google Business Profiles and Google Local Service Ads. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable....

It's New: Aug 28: Google Ads Merchant Center News, Internal Tools, Google Discover Penalty, LSA/Google Reviews & Core Update Poll 28.08.2024

Please take my poll on the Google August core update -  over here . Google Ads accidentally released an "internal tools" button. Google issued Google Discover manual action policy violations. Google Local Service Ads review links are expiring soon. Google Ads added new shopping trends reports, new AI features and more. A daily recap video summarizing a few of the top search marketing hea...

It's New: Aug 27: AWS blocked Google, Organization schema, SEO industry threats and AI legislation 27.08.2024

Amazon Web Services blocked Googlebot from my images, I posted a short case study on the issue. Google updated the organization structured data. SEO threats industry survey and AI legislation. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal...

It's New: Aug 26: Google HCU Surges, Video SEO, Merchant Center Next, OG Titles & Business Profile Appeals 26.08.2024

I posted some examples of some of the surges some are seeing after the Google August core update, specifically those hit by the September helpful content update. We spoke about Hardbacon's sad story. Google may now use your OG title for your title tag in Google Search. Google overhauled its SEO video documentation after a lot of confusion. The appeal process for Google Business Profiles is ver...

Google Ranking Bug Fixed, August Core Update Swings, AI Overviews, Google Ads Bug & More 23.08.2024

Google’s larger search ranking bug was fixed four days after the issue was confirmed. Google’s August core update continues to roll out, some hit by the helpful content update are seeing some surges, but Google says wait until the update is complete. Meanwhile, we saw some potential reversals of some of those surges a day later. GA4 stopped showing data this morning for yesterday and today, it is...

It's New: Aug 22 : Google Core Update Reversals, AI Overview Link Study, Ads Attribution Bug & Verification Icons 22.08.2024

Now we are seeing some early reports of those early August core update gains are being reversed, for some. A new report says if you want links in Google AI Overviews, then you need to rank well organically. Google Ads bug attributed traffic to a legacy match bidding type. Google is testing verification icons on organic search results. A daily recap video summarizing a few of the top search marketi...

It's New: Aug 21 : Wait For Google Core Update, AI Overviews Impacted, Ad Recommendation Bug & AI Content Deals 21.08.2024

Google told us to wait until the August core update is done rolling out to see how we were impacted, maybe because of that ranking bug overlap. Google AI Overview inclusion is impacted by Google core updates. Google spoke about why you may see the discovered - currently not indexed note in Google Search Console. Google Ads has an ad recommendations report bug. And OpenAI is making more content lic...

It's New: Aug 20 : Google Ranking Bug Fixed, Google Ads Data Bug Email & One Billion Dollar Agency 20.08.2024

Google fixed the search ranking bug after four-plus days. Google emailed advertisers that had their ads running on other advertisers' accounts about how they are protecting their privacy, asking them to remove the data. And we spoke about the possibility of a one billion dollar SEM agency. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine...

It's New: Aug 19 : Google August Core Update, Resurrections, Ranking Bug, AI Overviews, UX & Limited Google Ads 19.08.2024

Google released the August core update; we are seeing some resurrections from the helpful content update with that. Or maybe it is the ranking bug? Also, thumbnails are returning for some publishers. Google released AI Overviews in more places, also the links changes are live and it is positive to see zero traffic loses from them. Google is testing some new UX changes in search. Plus, Google Ads l...

Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More 16.08.2024

It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was a big one. There has been tremendous Google ranking volatility this week, maybe the core update, but it was the day before and the weekend before the official announcement. The Department of Justice may dec...

It's New: Aug 15: Google Volatility Combusting, Tons Of Shopping Ads, Political Stories & FTC Bans Fake Reviews 15.08.2024

We are seeing more explosive Google search ranking volatility again and still no confirmed Google update - yet. Google is testing over 10+ shopping ads as a way to promote more discovery Google said. Google is testing showing AI Overviews in incognito mode. Google may be showing fewer top stories for political figures. FTC has banned fake reviews. A daily recap video summarizing a few of the top s...

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