School Owner Talk

Episode 454 |Real Talk: When Teaching Is the Easy Part Podcast Description Some episodes are planned. This one is real life. In Episode 454, Duane and Allie jump on the mic without a neat, tidy agenda and talk through what’s actually happening in their schools right now. The theme that keeps showing up? Teaching martial arts isn’t the hardest part anymore. The hard part is everything wrapped aroun...

Episode 453: Interview with Stephen Oliver Podcast Description This episode is a wide-ranging, real-talk interview with Grandmaster Stephen Oliver — one of the most experienced voices in the martial arts business world. Duane and Allie dig into what’s actually happening in the industry right now: the post-COVID landscape, the explosion of BJJ and adult programs, why marketing feels both easier and...

Episode 452: Managing Staff With Clear Expectations Podcast Description Running a martial arts school can feel calm and professional… or like you’re putting out fires all day. A lot of the time, that difference comes down to staff. In this episode, Duane and Allie break down a simple truth: most school owners don’t actually have a staff problem — they have an expectations problem. If your instruct...

Episode 451| The Summer Slide Podcast Description Summer doesn’t “cause” cancellations—lost routines do. When school ends, schedules get weird fast: families travel, sports calendars explode, bedtimes drift, and parents get overwhelmed. Then attendance slips… and most of the time, students don’t quit in a dramatic way. They just miss a week, miss another week, and quietly drift out. In Episode 451...

Episode 450 | Interview with Grandmaster Park (GMP) Podcast Description Episode 450 is a sit-down conversation with Grandmaster Park (GMP) — a longtime friend of the show and someone who’s helped shape the modern martial arts school industry. We go back to the “old days” when billing companies took a painful cut just to collect tuition, and we talk about how the industry has changed — not just in...

Episode 449 | How to Wake Up Fired Up Again (Even If You’re Burnt Out) Podcast Description Some mornings you wake up tired before the day even starts. Not because you’re lazy. As Duane puts it, you’re loaded — staff stuff, parent stuff, money stuff, marketing stuff, and a thousand open loops all living in your head at the same time. In Episode 449, Duane and Allie talk about how to get your energy...

Episode 448| Attention Is the New Advantage: How Martial Arts Schools Can Stand Out Right Now Podcast Description In this episode, Duane and Allie unpack a problem that’s quietly showing up in almost every school owner conversation: kids are getting trained to scroll, click, and drift—and it’s crushing attention. Duane opens with a detail from a Wall Street Journal article that stopped him cold: a...

Episode 447 | School Owner Master Class Series (4): Mike Bogdanski Podcast Description Episode 447 is the fourth installment in our School Owner Masterclass Series, and we brought on someone who’s lived the full arc of martial arts school ownership. Allie interviews his longtime friend Mike Bogdanski, a highly successful school owner who ran a full-time school for about 40 years, then sold the bus...

Podcast Description Episode 446 of School Owner Talk is Master Class Series Part 3, featuring Sifu Rik Kellerman of 10 Tigers Kung Fu Academy (traditional Hung Gar Kung Fu, in business for nearly 50 years, with a unique satellite presence in NYC’s Chinatown). This conversation isn’t a “run more ads” or “change your pricing” episode. Instead, Duane and Allie dig into the deeper stuff that actually...

Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview Podcast Description In this Master Class Series Part 2, Duane Brumitt and Allie Alberigo sit down with Gus Lopez from Lead Hunter Media to talk about the part of business most school owners don’t see on Instagram: the messy middle. Gus shares his real origin story—quitting a sales job, losing his car, starting over with nothin...

Episode 444 — School Owner Master Class Series (1): John Busto Podcast Description In the first episode of the School Owner Master Class Series, Duane and Allie sit down with Shihan John Busto of Long Island Ninjutsu Center—a “quiet master” who’s built a thriving, community-rooted martial arts school for more than three decades. John breaks down what actually makes a school “branded” in the real w...

Episode 443 | “You’re Not Just Teaching Kicks” (How to Teach the Invisible Curriculum) Podcast Description Episode 443 of School Owner Talk is a reminder a lot of school owners need: families may say they’re buying kicks, punches, belts, and self-defense… but what they’re really paying for is who their child becomes. Duane and Allie break down the “invisible curriculum” (the character and life ski...

Episode 442 | The First 10 Minutes (How Martial Arts Schools Win or Lose New Families) Podcast Description In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo break down a growth lever that most school owners underestimate: the intro experience. A lot of schools assume they have a marketing problem. However, Duane and Allie argue that in many cases it’s not marketing — it...

Episode 441 | The “Fun Instructor” Problem: How to Keep Culture Consistent Across Staff Podcast Description In Episode 441 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dig into a problem that quietly wrecks culture in a lot of schools: when expectations change depending on who’s teaching. You’ve seen it. One instructor has kids lined up, focused, and respectful. Another instructor...

440 | What’s Your School Known For? (And Why That Matters More Than Your Ads) Podcast Description In Episode 440 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle a question that sounds simple—but quietly determines how easy (or hard) it is to grow your school: What is your school known for in your town? Because here’s the truth: better ads don’t fix a fuzzy identity. Ads amplif...

Episode 439 | Dealing With Difficult Students (and Getting Parents on Board) Podcast Description In Episode 439 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo get real about a problem every martial arts school owner faces sooner or later: the “difficult student” who can derail a class. They break down what “difficult” actually looks like (disruptive, defiant, unsafe, emotionally dys...

438 | The 3 Touchpoints That Create Connection (Staff, Students, Parents) Podcast Description Running a martial arts school isn’t just about having a solid curriculum. If people are still drifting away, it’s usually not because they suddenly hate kicks—it’s because they don’t feel attached. In Episode 438 of School Owner Talk, Duane Brumitt and Allie Alberigo break down a simple, practical framewo...

437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner Podcast Description Episode 437 is a wide-ranging conversation with Master John Geyston—a longtime friend of Allie’s and a school owner who’s built and operated multiple locations over decades. Duane and Allie dig into what keeps John motivated at 63, what’s changed about leadership and mentorship...

Episode 436 | AI and Automation: What Should School Owners Actually Use? Podcast Description AI is everywhere right now—and for a lot of martial arts school owners, it’s either exciting—or overwhelming. In Episode 436, Duane Brumitt and Shihan Allie Alberigo cut through the hype and get practical about what AI and automation are actually good for inside a school. They talk about why tech won’t fix...

435 | Building Your Bench Strength – Team Building for Martial Arts School Owners Podcast Description Duane and Allie get real about what it takes to build a strong team and lasting bench strength in your martial arts school. Sharing personal stories and hard-earned lessons, they break down how to create a leadership pipeline, handle sudden departures, and why systems matter for long-term success....