School of Sales by Macy McNeely

In last week's podcast episode , we revealed how we're burning down the business and starting over. The first step in consciously doing that was looking at all of our offers and asking ourselves, "how does this offer make me feel?" As we started this process as a team, it became crystal clear what needed to happen. Not because the certain offer in question isn't helpful. N...

Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working. As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing else to focus on if sales...

A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced! Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and try something new. This me...

If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place. There's the "gurus" and "experts" out there telling you to implement their processes and duplicate their systems so you can see xyz results. This is what we like to call "easy buttons." They soun...

Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around. Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of. If you're a long time podcast listener, you've likely hea...

"IS GUIDE CULTURE FOR ME?" ⬆️ the ultimate question we get each time GUIDE Culture opens for enrollment We are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions. ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fill) CLICK HERE to grab your seat! Join t...

Have you ever been at a point in your business where it feels like you're on the right track and things are going like they should be and then you realize there's something new you need to learn? Maybe you follow some high level people in your industry and you see what they're doing and think, "oh I need to do that, too." It's like there's constantly something ne...

When you focus on the game, the scoreboard will take care of itself 💯 In business, it's so tempting to have your eye on the prize - the big goal, a massive breakthrough, your next big win 👀🏆 This is the "scoreboard" so to speak. What if I told you that when you quit looking for those moments and simply focus on your day by day actions - the "game" - that you can quite p...

Macy here! It's no secret that we're in an age of a lottttt of automation. Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now. And I get it - as the world evolves, it is important that we adap...

Macy here, co-CEO of GUIDE Culture! Just last week, I was on a discovery call with someone interested in taking GUIDE Culture's Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing. When we took a closer look at all the things that she does and ways that people can work with her, I noticed that everything she did...

After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area. And that is the area of adding value versus BUILDING value - they aren't the same! You hear it all the time - "give value, add value." So much so that the word 'value' almost has no meaning a...

When you have a product that feels like a no brainer, especially for your target audience , it's tempting to talk about just that - the product. Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for. For example: a boutique owner might be selling a pair of sandals. W...

In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad. The grad asked, "do you see a higher completion rate in GUIDE Culture since there are coaches and lab?" And that is a great question! If you aren't familiar with the structure of GUIDE Culture's Signature Training, we have that broken down HERE . Basically, instead...

Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more? We hear this tension a lot. People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins. And we totally get it! We also want people to know that we have knowledge in our indust...

In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program. Brandon's proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspectives and the psychology of selling products online so you can mov...

SALES VS. SALES CULTURE - what matters more? If you've been following GUIDE Culture or listening to the podcast for any amount of time, chances are you've heard us use the phrase "sales culture." Macy always says that she grew up in a "sales culture" home, but it's become very clear that a lot of people either a) don't know what that is or b) don't know...

This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general. In this episode, we answer a DM we received on Instagram recently where someone asked: "I've always wanted to know how to sell our family's be...

Today is a very special episode featuring our very own, Courtney, aka C WAG! Courtney is the ninja that joined the GUIDE Culture team in December 2020. She came from a corporate background so she brought a veryyyy different set of eyes and it has absolutely blown us away. To this day, Court says that the interview experience at GUIDE Culture was unlike anything she had ever experienced, which is w...

A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart. If you're familiar with online business, you probably know that there's typically a week of open cart - meaning the week that people can buy - and prior to that there's a launch runway. The launch runway usually has a lot of mini events, such as challe...

Just the other day, someone sent us a DM and said: "On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I'm currently experiencing. In my last pr...

If you've been around awhile, you probably know that here at GUIDE Culture, we used to host an In Person Training every single month. In 2020, we pivoted to online only like the rest of the world and then found a perfect path for all students. Through a lot of trial and error, we found it was best for students to start with our Signature Online 8 Week Training and then have the opportunity to...

The past week and a half, we've been in hard core sales mode for GUIDE Culture's Winter Cohort, which means we've been in a lottttt of conversation with people. We love seeing where people are at, what they're struggling with and where they want to go. In this episode, Macy takes you behind the scenes of what this sales mode has really looked like for us this time around. We&ap...

Have you ever felt like you're being pulled in a million different directions when it comes to strategy in your business? We call it strategy skipping syndrome. As a business owner, it's easy to get caught up in this because you see what other people are doing and you want to try it too. But what happens when that strategy dies out? When it loses it flame and there's something new?...

The last few weeks, we've been talking quite a bit about enrollment for GUIDE Culture’s Winter Cohort.  We’ve been chatting with a lot of people in DM’s and answering a lot of questions to give people clarity on whether or not GUIDE Culture is a good fit for them right now. Having these conversations is so fun because we get to hear about where you’re at in your business journey and where you...

WORKSHOP CALL TODAY 📣 January 28, 2022 @ 12pm ET A few weeks ago on Instagram, we received a question that said: "I’ve noticed that several coaching/leadership programs are sharing their pricing on Instagram now, when in the past it was  just their website. What’s the thinking behind this? Is their a price too high to share?" This question was in response to a story that we shared of GU...