Scale Your Video Business with Den Lennie

In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepre...

In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from...

In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business.  Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community an...

Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia.  This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of alignin...

In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and...

In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation.  Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlight practical approaches to maintaining a vibrant...

This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advice on thriving in the ever-evolving worl...

Hey there, fellow creators and business enthusiasts! 🎥   In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success. Ever found yourself wondering if you should join forces with someone in the hopes of making your business boom? Before you take that leap...

Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬 You might sometimes feel the pressure of the market or Uncle B...

Ever felt like you're stuck in a never-ending cycle of getting TOO busy with work and neglecting the growth of your video business? I've been there!  In today's episode, I'm sharing a clip from a live training call where I dive deep into this exact challenge. We chat about the balance of handling client requests while still being the driving force behind your business. And trus...

Hey there! Ever caught yourself neck-deep in tasks that you KNOW aren't the best use of your time? 😅 Today, we're diving deep into the game-changing concept of the 'effective hourly rate' and how you can leverage other people's time to optimize your day-to-day operations. You'll get a peek into a recent coaching call where we hashed out when to DIY and when to bring...

Hey there, aspiring videographers and business enthusiasts! 🎥  In today's episode, we're diving into the real struggles of transitioning from a freelance videographer to running a full-scale video business. It's not all glitz and glamor; it's about making tough choices, understanding what shoots to take on, and finding that perfect balance between doing what you love and growi...

Have you ever wondered about production fees and whether you should charge them on your video projects? In today's episode, we're diving deep into the production company fees. Whether you're a one-man band or running a full-fledged production company, understanding production fees is essential to pricing your projects correctly and making more money. We'll talk about what produ...

In today's episode, I'll be sharing some cool tricks for keeping the conversation going on LinkedIn. We've talked about connecting with prospects organically, but what do you do when the conversation gets live? I'll show you how to nurture the relationship with curiosity and make sure the dialogue keeps flowing. One common question I get is about following up with leads without...

In today's episode, I dive into a topic that makes many filmmakers uncomfortable: marketing. I totally get it! We all hate being spammed or bombarded with unwanted messages. But here's the thing: if you don't put yourself out there, you're guaranteeing no results. Remember what Wayne Gretzky, the famous hockey player, said: "You miss 100% of the shots you don't take.&...

In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of business growth. This insightful discussion was...

In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break. Join me as I share a clip from our VBA Elite Mastermind, where we support a member making a...

Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens.  Ever faced a situation like this?  I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind.  Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'll also discuss striking a balan...

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and unde...

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and unde...

This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow.   I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To...

In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times.  We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand out from the competition and uncover wh...

The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry. The survey consists of questions about your editing system, rates for a day of editing, rates for s...

If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there.  In today's episode, I'm gonna look at seven industries. That  are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps you might think. Mentoring optio...

Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage.  Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro.  Don't undervalue yourself anymore – it's time to...