Savvy Shopkeeper Retail Podcast

AmericasMart is both for buyers and sellers. Before I attended my first AmericasMart, I was searching for information on how to navigate the wholesale buying process, where to stay, and what to prioritize on a limited timeline and budget. And while I did finally go to market and have a successful buying trip, I wish I'd had someone to give me an overview beforehand. Needless to say, attending your...

In this episode , I went straight to the best resources. You! This is all about successes. Categorized themes of things that worked best for our shop keepers last year. Let's get inspired and learn from each other! Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #13 : Savvy Shopkeeper newsletter Instagram page @savvyshopkeeper A special thank you t...

Here are 7 tips to help you become the best retail business owner you can be in 2020. To find the offerings mentioned at the end of this bonus episode, please visit Shopkeeper's Academy . Learn more about Kathy Cruz and Savvy Shopkeeper at  Savvy Shopkeeper Follow Kathy on Instagram ( @savvyshopkeeper ) 

Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly evolving, it's easy to feel overwhelmed trying to craft an ad strategy that truly works—or to run ads at all.  In this episode, I simplify the complexities of social media ads by breaking down the foundational steps you need before diving into...

It's no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn't have to be expensive—in fact, it's often quite affordable, as long as you can invest some time and effort, too.  Still, there are some common issues that indie retailers need to correct when it comes to marketing their stores. From inconsistent social...

This episode is all about balance. In this episode , I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post - A day in the life of a retail store owner Savvy Shopkeeper Instagram...

The most important thing about your customers? Understanding them. In this episode , I go over these three things: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #9:   Shopkeeper Spotlight, Julie of Heart 'n...

The holidays are upon us. We all need savvy ways to get ready. In this episode, I  will go over: Prepping for the Holiday Season Tools to get ahead and stay organized Unique ideas to stay sane, fun and engaging Links mentioned in Episode #8: Episode 8 Full Show Notes Shopkeeper Spotlight:  Melissa, owner of Gracious Leigh Gifts Savvy Shopkeeper's Facebook Community One-On-One Coaching Holiday Guid...

In the world of independent retail, navigating social media can often feel like a daunting task. Many shopkeepers grapple with achieving meaningful engagement, wondering how to capture their audience's attention and boost their interaction rates. While understanding the metrics of social media engagement is vital, it's also crucial to connect with your audience on a personal and emotional level. T...

Taxes may not be the most thrilling topic, but they're a crucial aspect of running a successful retail business. Whether you're clocking in at a brick-and-mortar or running your shop from behind a screen, setting yourself up for success with taxes is essential. In this episode, I dive into why you should never push off those pesky tax responsibilities and share ten valuable tips to keep you on tra...

Pop-up shops offer fantastic opportunities for both makers and retail store owners to expand their reach. But how do you ensure success in these temporary retail experiences? In this episode, we're diving deep into pop-up shops—aka, short-term retail events that have a built-in element of urgency and excitement.  We'll explore the benefits that pop-ups bring, from cross-promotion and market resear...

As independent retail business owners, knowing our numbers is crucial. Too often, we get caught up in the day-to-day hustle without understanding key metrics that could propel our businesses forward. Understanding and improving your average sale can significantly impact your retail success. In today's episode, I'm diving into everything you need to know about average sales, from calculating this e...

In the world of independent retail, navigating the bustling realm of Instagram can often seem overwhelming, especially with all the buzz about algorithms and follower counts. But fear not, shopkeepers! This episode is about demystifying the Instagram landscape with a clear and simple roadmap to elevate your presence without getting lost in the details. Join Kathy Cruz as she shares a straightforwa...

SAVVY SHOPKEEPER SHOWNOTES:  https://savvyshopkeeper.com/episode2/ Learn more about Kathy Cruz and Savvy Shopkeeper at  Savvy Shopkeeper Follow Kathy on Instagram ( @savvyshopkeeper ) 

This has been a long time coming!  It's been months since I blogged, but for good reason.  I spent the past two months learning how to podcast, finding an editor, partnering with a sponsor, and creating "all the things" to get ready for this launch. Well, it's finally here – the Savvy Shopkeeper Retail Podcast! My goal is to provide you with a weekly podcast that's easily digestible, maybe 20 minu...