Salon Owners Collective

When it comes to social media marketing, having a post go viral is the ultimate success story - right?  And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.  Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing? Actually, Tiktok has over 1 billion monthly users (75%...

As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson?  It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon - most stylists and therapists don’t recognise it as a part of their job. But the reality is that it IS their job to make sales, whether that's an upgrade, a product recom...

"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner.  There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late nights and Saturdays and basically demanding...

You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together.  But what exactly is team culture? Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists but we can’t actually see it.  And if w...

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar.  Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back.  You try to work out whats going on so yo...

If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.   You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?! You feel like there’s no time, no hope and frankly, no point. So you just wing it - and hope for...

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it?  You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best.  But deep down you know that what you really need is a strategy, right? Well then,...

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right.  Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right? The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a suc...

Is this you? You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.  Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff?  So many Salon Owners I know have experienced this - and god knows I did w...

If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.   And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.  It’s like this Let’s say you owned a restaurant, you wouldn’t hand them th...

When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it.  In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future proof your salon so that when one person...

Tired of feeling like you’re working so hard on your Salon business… with little to no reward? You’re constantly hustling, but you never feel satisfied.  Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty? If you’re feeling burned out with your bu...

Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly.  Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on.    They are masters of juggling a million different hats on a good day!  But I believe that the ONE purpose whi...

When you own a business, it often feels like nobody else understands what it's like. Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama.  Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right? We might think it's hard to find good people, and we can easily start blamin...

You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right? The fewer quiet periods, the better for your Salon’s sales…  and we all know the saying “busy is better than bored”.  But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your team have…? In this episode, we are going to dive...

Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business?  The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list? It’s because you’re missing 1 simple, yet completely vital thing.  Solid Systems & Processes.  Creating & implementing these inside of your business will GROW your business wit...

Let me ask you something.  You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal? When it comes to achieving your goals as Salon CEO, you probably find yourself falling into one of these two categories: You have i...

Is your Salon on your mind 24/7? You find it hard to switch off - you’re constantly stressing over everything that needs to be fixed and trying to do it all at once. But what is worse is that you think you are fixing things, but the problem isn’t going away and as a result, you are burned out.  You know it’s possible to not feel like this because you see other Salon Owners living the life you have...

Are you over-fixing things inside of your business but nothing changes? The fireballs just keep coming… and you’re reaching burnout…you just want to get some wins.   So instead, you need something that is going to tell you exactly what to work on right now.  This is where our Salon Business Plan comes in.  In this 3-part series, I am going to share with you the real reason your business isn’t grow...

For many Salon Owners, running a Salon is like having a baby that constantly needs feeding and nurturing.  But how great would it be to have a solution to keeping your business alive, without it being centred all around YOU?! Without YOU being the one that has to ‘nurse it’, ‘watch it’ and ‘be there’ 24/7. Something that you knew could (sustainably) allow you to go from working 40 hours a week on...

In every Salon, even your best-performing team member can go rogue from time to time.  As a result, keeping your team motivated and their sales up feels like a full-time job! You wish that: Every team member was hitting their target consistently  Every team member was motivated by the KPIs you set Every team member cared about the salon’s growth as much as you do But sometimes, when they’re hangin...

When you have a team member resign, you’re often left blindsided, wondering how you didn’t see it coming… You may feel totally overwhelmed, asking yourself a million questions and trying to figure out what went wrong. Was it your fault? You have this dream of building an amazing team of ROCKSTARS, who believe in your Salon’s Mission and are on the journey with you. …all working towards the same co...

Raise your hand if you want to: Have a consistent social media posting schedule that didn’t require too much time and effort Consistently feel confident that what you post that is going to work, without paying someone to do it for you Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients,  If you’re answering YES to a...

Every Salon Owner dreams of having an amazing team culture: A culture where everyone gets along Where people have clear sales targets And are motivated to smash them So the culture is positive… even without you there. But all it takes is one bad apple on your team to ruin the whole apple cart… right?! You know the one. They’re sitting out the back of the Salon, twiddling their thumbs when there ar...

Having a Salon team is like a catch-22. Your team isn’t hitting their targets…but they want to earn more and work less.  Your team is amazing 90% of the time, but 10% of the time shite completely hits the fan and it feels like no one is getting along!  Your team says they want to move up the ladder…but they leave before they finish their apprenticeship! Does this make them the enemy?  Many salon o...