Ace Charafeddine

Sales Shots

Business EN ↓ 268 episodes

If you're serious about becoming elite in sales, you're in the right place. Sales Shots delivers quick hits of real-world sales training from Ace Charafeddine. Learn how to overcome objections, master prospecting, close more deals, sharpen your mindset, and outperform your competition. Every episode is packed with practical tactics designed to help you build bulletproof sales skills and dominate your industry. Visit our website: acezacademy.com Call anytime: (313) 488-5540 MLO 1399133 | WCL 1566096 https://www.nmlsconsumeraccess.org/ https://westcapitallending.com/licensing https://westcapital...

Author

Ace Charafeddine

Category

Business

Podcast website

acezacademy.com

Latest episode

Jul 8, 2026

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Episodes

Rating Sales Influencers (Closers or Content Creators?) | Shots Fired Ep. 1 18.02.2026

Welcome to the first episode of Shots Fired. In this episode, we break down some of the biggest names in the sales world and ask the question nobody wants to say out loud... Are they real closers or just great content creators? We review and score: • Andy Elliott • Grant Cardone • Alex Hormozi • Jordan Belfort • Shelby (Gen Z sales) • Juliano Masarrelli • And more… Support the show ⚡READY TO BUIL...

5 Ways to Fix a Denied Mortgage Loan 16.02.2026

 Mortgage loan coming back refer eligible, refer with caution, or denied? Most loan officers give up, but top producers restructure the deal. In this video, I'm breaking down 5 proven ways to restructure a loan and improve approval odds... including adjusting DTI, LTV, loan term, assets, and credit score. If you're a loan officer looking to close more tough deals, this is the playbook. S...

The 3 Sales Rules to Win Any Mortgage Market 28.01.2026

This is a live CRM audit that breaks down the 3 rules that actually win in sales, in any market. I went back to the front lines, turned leads back on, and in days proved the same fundamentals still work. Not because of timing or luck, but because sales is a game of speed, follow-up, and emotion. In this video you’ll see: • How to creates deals before competitors even wake up • The follow-up strate...

The Loan Officers Playbook for Realtor Loyalty 27.01.2026

Most loan officers think relationships are built on rates and speed. In today’s market, what realtors actually need is something deeper... consistency, communication, solutions, and a partner who shows up long after the deal closes. In this video, I break down: • Why most loan officers lose business after the first transaction • The follow up and communication standards that build real trust • How...

The Sales Mindset That Separates Winners From Average 14.01.2026

This video breaks down the sales mindset that separates top performers from everyone else. Real sales mindset isn’t about feeling good. It’s about doing the work when you don’t feel like it, stacking small boring wins, following up when others quit, and putting purpose over comfort. That’s how real closers are built. That’s how leaders are built. Support the show ⚡READY TO BUILD A REAL CAREER IN...

Sales Call Audit – The #1 Mistake Killing Mortgage Closings 12.01.2026

This is a real sales call audit of a mortgage inbound lead who called in from a rate mailer. I break the call down like coaching game film using a 25-point sales call scorecard and show exactly why the deal almost died. Not because of rates or programs, but because emotion was never uncovered. Sales isn’t about the loan. It’s about what the loan changes in their life. When you miss the emotional g...

The 5 Rules Top Sales Performers Live By (No Talent Required) 07.01.2026

Top sales performers live by different rules. Today, I'm breaking down the five rules that show up every single time with elite performers. You’ll learn: -Why focus is the real advantage (and distraction is the silent killer) -How top performers use boredom to win instead of scrolling -The daily rituals that separate consistent winners from people who “wing it” -Why execution always comes bef...

How to Become a Mortgage Loan Officer in 2026 05.01.2026

Thinking about becoming a Mortgage Loan Officer in 2026? This video breaks down what you actually need to know before getting into the industry and what actually separates the people who succeed from the ones who wash out. In this video, I cover: -How to get licensed (SAFE exam, NMLS, timelines, and what to expect) -How to choose the right company or brokerage to start your career -Why you must th...

The #1 Way to Set Goals in 2026 31.12.2025

There's a massive difference between people who think about their goals and people who write them down, commit to them, and review them consistently. One group moves forward, while the other stays busy but stuck.  In this video, I'm breaking down my #1 goal setting technique that will actually help you move the needle and achieve your goals in 2026.  If you want to stop cycling through t...

Watch This Before You Switch Mortgage Brokerages 30.12.2025

Most originators don’t fail because they’re bad at sales, they fail because they’re playing in the wrong environment. If you’ve ever asked yourself, “Am I actually set up to win here?” this video is for you. I break down how to audit your brokerage or lender and quickly identify whether they’re helping you grow or quietly capping your potential. I'll cover the real factors that matter, not ju...

How to Recycle Old Sales Leads Into New Deals 30.12.2025

Everyone wants more leads. Almost no one works the ones they already have. In this video, I break down why your leads are not the problem and how most salespeople are sitting on deals they already paid for but never followed up on correctly. If you’ve ever said: “These leads are trash” “They never answer” “I already called them once” This is for you. If you want more deals without spending more mo...

How to Close More Loans Without Buying More Leads 22.12.2025

Most loan officers think the answer is more leads, more spend, more marketing, and more chaos. The money isn't in the leads you're chasing. It's in the leads you already gave up on.  In this video, I'm breaking down: -How to properly classify a lead instead of lumping everyone into "dead" -How top producers create massive volume from old leads  -How to turn one lead i...

How Top Sales Performers Really Make Their Money 03.12.2025

Everyone sees the cars, money, houses, and freedom. But almost nobody sees the inches that build those things overtime. Top producers aren't winning because of one magic trait. They're stacking tiny habits, commitments, and improvements that compound into MASSIVE success.  Today, I'm breaking down these small actions that separate the elite from the average so you can use this video...

The Habit That Makes Mortgage Brokers Rich 01.12.2025

Most brokers aren’t losing deals because they’re bad at sales… They’re losing deals because they can’t remember the human being on the other end of the phone. Top producers know something the rest don't. 1. Your notes are your hidden weapon. 2. Your memory is not scalable. Your systems are. In this video, I'm breaking down the one habit top brokers use to dominate their markets, grow the...

The REAL Reason Your Sales Follow Ups Don’t Work 26.11.2025

If you want to master follow up, the first rule is simple:  Never say “follow up” again. Today I’m breaking down 5 rules that completely change the way you approach follow up, prospecting, and hunting your pipeline. This is the exact framework I’ve used to build sales teams, drive massive revenue, and close clients who “weren’t ready” the first time. If you’re serious about raising your conversion...

How to Become a Sales SAVAGE (Stop Being Average) 19.11.2025

Feeling like you’re about to blow up in sales? Sick of cold calling, hang-ups, and dead leads? Stop wasting energy and start becoming a sales Savage. In this video, I break down exactly what separates top-performing salespeople from everyone else. You’ll learn how to: -Attack every day with a lethal plan -Follow up relentlessly without fear -Understand your client’s deepest pain points and desires...

How to Pick the RIGHT Mortgage for ANY Client 17.11.2025

I’m breaking down how to give your clients what they actually need, not what they think they want.  Learn the exact questions I ask to figure out if someone is a 15-year candidate or a 30-year candidate, how to assess liquidity, assets, and DTI, and how to frame the conversation so clients trust your advice. If you’re in mortgages and want to close smarter, not just harder, you need this video.  #...

Leadership Skills That Most Leaders Miss 12.11.2025

Ever wonder what separates a good leader from a truly great one? In this episode, we dive deep into real-world leadership lessons from someone who’s been leading teams for over 20 years.  From building trust with teams across the country to mastering accountability and empathy, you’ll get raw insights you can use to level up your own leadership style. We talk about: -The power of acknowledgment an...

How Independent Mortgage Brokers Are Winning in a High-Rate Market 11.11.2025

After 35 years in the mortgage industry, Mr. Louie hung it up. Two months later… he’s back. Why? Because when he saw the truth behind the wholesale model, he realized he’d spent decades turning away the clients he could’ve actually helped. This episode is about reinvention . It’s about stepping out of the “old way” of doing business and stepping into independence. Keep watching to hear more about...

The Truth About the Real Estate Market No One Wants to Admit 05.11.2025

Everyone’s arguing whether it's a buyer’s market or a seller’s market. Truth is… it’s neither. It’s whoever works harder, follows up sharper, and thinks bigger. In this episode, I sit down with Rana, a top luxury realtor from the Chad Carroll Group, who doesn’t just send listings, she hunts them. Expired listings, off-market deals, and the ones no one else even looks for... If you’re in real...

The Truth Every Loan Officer Needs to Hear 03.11.2025

Most people in mortgages are guessing. They don't actually know what drives revenue.  In this video I sat down with a top loan officer at Takers Brokerage and put him in the hot seat. We break down the real numbers, the real habits, and the real conversations that move the needle.  Watch, take notes, then use it to make more money. Support the show ⚡READY TO BUILD A REAL CAREER IN SALES, MOR...

The Real Reason You’re Not Winning in Sales (And It’s Not Skill) 08.10.2025

Most people fail in sales because they’re too busy trying to look like salespeople instead of actually helping people. This video is your wake up call. It’s not about scripts, hacks, or fake confidence, it’s about getting back to what actually closes deals: authenticity, emotion, and real connection. If you’ve lost your spark, this is the kind of sales motivation that’ll light it back up. Support...

Why Most Salespeople Fail (And How Not To) 24.09.2025

Most salespeople fail because they try to do everything at once. They wake up, make a list, get overwhelmed, and forget it the next day. That cycle never ends. The people who win don’t think about sales all day. They build habits that make selling automatic.  I’ve sold on the streets, in Fortune 500 boardrooms, and trained thousands of reps. These 5 habits are the only ones that matter if you want...

Sales Referrals Explained: Why Clients Forget You (and How to Fix It) 17.09.2025

Referrals in sales don’t come from “hoping” your client remembers you. They come from staying top of mind month after month. I’m breaking down how one simple shift in how you follow up with clients can turn a one time transaction into a decade of repeat sales and endless referrals.  If you’re in sales and you’re serious about building a referral machine, this video will show you exactly what to do...

The Secret to Keeping Sales Customers for Life 15.09.2025

Closing a deal isn’t the finish line, it’s the starting point. Let me show you how to turn one time buyers into lifelong clients using simple, repeatable rewrite scripts. Staying top of mind, building real relationships, and stacking loyalty year after year is the untapped goldmine that most sales reps ignore... If you’re tired of chasing new leads while your old customers forget you, this is how...

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