Sales Shots

Success is built by the environment you create around yourself and the mindset you choose every day. In this episode of Sales Shots, Ace sits down with his brother Mike to talk about the habits, perspectives, and principles that shape long-term success. They discuss why your thoughts influence your actions, how the people and content you surround yourself with impact your future, and what it reall...

Success in the mortgage industry is built on one thing: execution. In this training, Ace shares the habits, mindset, and daily disciplines that separate top-producing loan officers from everyone else. Learn how to manage your leads, build stronger client relationships, stay organized, maintain consistent follow-up, and execute every day regardless of the circumstances. Whether you're struggli...

Your introduction sets the tone for the entire sales call. In this video, Ace breaks down the exact framework he uses to start every conversation with confidence. Learn how to build credibility, establish your brand, create value from the very beginning, and avoid the generic introductions that sound like every other salesperson. If you want stronger conversations, better first impressions, and mo...

Every loan officer has one objection they'll never forget. In this video, the Takers Brokerage team share the toughest mortgage objections they've faced, how they responded, and the lessons they learned from those conversations. From hesitant borrowers to crazy conversations, you'll hear real experiences from active loan officers and practical strategies you can apply to your own ca...

Every loan officer hears objections, but the difference is knowing how to respond. In this video, Ace breaks down 10 common mortgage objections using clips from real calls and coaching sessions. You'll hear how to navigate conversations around interest rates, timing, shopping around, "I need to think about it," and other objections that mortgage professionals face every day. Whether...

Sales success doesn't always happen under perfect conditions. In this video, Ace shares a simple idea that's changed the way he approaches life and sales: avoid the traffic. From waking up early to beat the crowds at the gym to finding faster routes to work, the same principle applies to sales prospecting. Most people operate in crowded, saturated spaces at the same times and wonder why...

Great sales conversations start with understanding people. In this episode, Ace shares the three questions he uses to uncover a client's emotional goals, pain points, and pleasure points. These questions help create stronger relationships, better conversations, and a deeper understanding of what truly motivates someone to take action. You'll learn how to ask better questions, identify wh...

What happens when loan officers step away from their desks and spend a day sharpening their craft? In this episode, Ace sits down with members of the Takers Brokerage team who traveled to the office for hands-on training. The conversation covers relationship-building, lead management, emotional intelligence, client communication, and the daily habits that help mortgage professionals grow their bus...

Execution turns information into income. In this episode, Ace breaks down one of the biggest reasons sales professionals struggle to consistently close deals: poor execution. Using a real client example, he explains how proper CRM organization, lead nurturing, and sales follow-up can turn cold prospects into closed business months later. You'll learn how top producers manage their sales pipel...

Thinking about becoming a mortgage broker but don't know where to start? In this video, Ace sits down with Michael Wnek to discuss his journey from having little mortgage industry experience to building momentum in his career through training, accountability, follow-up systems, and daily rituals. You'll learn: • What it's really like starting as a new mortgage broker • The importanc...

Success in sales, mortgages, and business comes from doing the boring fundamentals every single day. Calling new leads, following up old leads, handling hot leads, locked loans, checking processes, managing follow-ups, and staying obsessed with execution. If you’re trying to become a successful salesperson, you have to understand that success is not calm. Success is chaotic (for a season). In this...

Your habits are either building your future in sales or destroying it. In this video, Ace breaks down how rituals, discipline, and deep work separate average salespeople from elite performers. Bad habits don’t stay in one area of life, they spread. The same goes for good habits. Learn how top salespeople create structure, stay focused, build momentum, and develop routines that lead to consistent s...

How do top mortgage brokers close 80 funded units in a single month? In this episode, Ace sits down with top-producing loan officer Rami Abbas to break down the exact systems, routines, follow-up strategy, lead conversion process, LOA structure, and mindset behind massive production in the mortgage industry. If you’re a loan officer, mortgage broker, salesperson, or entrepreneur looking to improve...

 Most loan officers are stuck selling the wrong thing. They focus on rates, closing costs, and products…but top closers understand something different. You’re not selling a loan, you’re helping someone build a better life. In this video, we break down the mindset shift that separates average loan officers from top performers, and the exact strategies used to win more deals, build stronger relation...

In this episode, Ace sits down with Daniel Iskander, co-founder of West Capital Lending, one of the fastest growing mortgage brokerages in the country. They discuss what it takes to build a high-performing brokerage, how West Capital has grown into a powerhouse in the mortgage space, and the mindset required to handle success, pressure, and leadership at the highest level. If you're a loan of...

Most salespeople think success comes from working harder. The truth is it comes from skill, leverage, and technology. In this video, we break down the four levels of sales performance. From the beginner grinding seven days a week to the grandmaster who can produce the same results in four days because their conversion skills are elite. We also discuss how tools like power dialers and automated lea...

What actually happens during a real mortgage refinance call? In this video you’ll hear a full conversation between a loan officer and a homeowner who was already frustrated after being contacted by multiple lenders. Instead of pushing a quick pitch, the loan officer slows the conversation down, builds trust, and walks through her financial situation step by step. During the call they cover: -Her c...

Handling sales objections is one of the most important skills in sales. The best closers don’t fear objections, they expect them.  In this training, we break down how top salespeople control conversations, anticipate objections before they happen, and guide prospects toward the right decision. Learn how to handle common objections, keep control of the call, and build trust with prospects so deals...

If you want to succeed as a loan officer, you need to know how to follow up with mortgage leads the right way. In this video, we break down the mortgage sales strategies that help loan officers convert leads into long-term clients. We explain the importance of speed to lead, consistent follow up, and building real relationships with borrowers. You’ll learn how top loan officers approach mortgage l...

 This deals were dead, but I was able to close both of them... One lead ignored multiple calls and the other answered the phone half asleep and threw out objections immediately. Both looked like completely dead deals. But persistence, asking better questions, and paying attention to small details turned those conversations into closed business. In this breakdown I explain the five levels of appoin...

If you want to build an 800 credit score or qualify for a mortgage, understanding how credit actually works is critical. In this episode, mortgage expert Eric Graner joins Ace to break down the real strategies behind building credit, managing debt, and improving your credit score for a home loan. You’ll learn the exact credit tactics loan officers use to help clients qualify for mortgages. Inside...

Sales and leadership are two completely different games. In this video, Ace breaks down the real differences between being a high-performing salesperson and stepping into a leadership role, including income, lifestyle, pressure, and long-term growth. If you're deciding your next move, this will help you understand which path actually fits your goals. Support the show ⚡READY TO BUILD A REAL C...

Global events don’t stay overseas, they eventually show up in your wallet. In this video, our team explains how the unfolding conflict in the Middle East could impact the U.S. economy, mortgage rates, and household finances. We also cover strategies homeowners can use to review their mortgage, access equity, and improve their financial position. While the human cost of war is tragic, it also creat...

Most salespeople are losing deals because they never built the value. In this breakdown, Ace dissects a real call where a salesperson missed the close after giving the interest rate too fast. No setup, contrast, or value stack. In this video, you’ll learn: -How to build value before revealing the price -Why recapping the client’s goals increases buy-in -How to present numbers without triggering re...

How does a mortgage loan officer close 80 deals in under 9 months? In this episode, we sit down with Engjell who is one of the top mortgage producers at West Capital and is averaging over 10 mortgage closings per month. Last month alone, he funded over $85,000 in revenue and submitted $150,000+ going into the new month. He breaks down his exact mortgage sales routine, including: -How he attacks 16...