Fred Diamond
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Author
Fred Diamond
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Tips on How to Hire for Growth and Consistent Performance with Former Symantec Sales Leader Randy Cochran 20.09.2018 24:57
This is episode 097. Read the complete transcription on the Sales Game Changers Podcast website. RANDY'S CLOSING TIP TO EMERGING SALES LEADERS: "When you get to that point where you feel like you're at the end of your rope, tie a knot and hang on because the wind's going to change, somebody's going to come along, a call you made six months ago and order a six figure order from you. If you're out t...
How to Help Member Hotels Sell Experiences...and Plenty of Sleeping Rooms with Hospitality Sales Leader of ALHI Jen Erney 18.09.2018 28:12
This is episode 096. Read the complete transcript of this podcast on the Sales Game Changers Podcast website . JENNIFER'S CLOSING TIP TO EMERGING SALES LEADERS: "My motto is that it takes seven touch points to make one memorable experience so don't think that just one email is going to get you in the door or one left voicemail message or one directory or collateral that you sent through the mail....
SPECIAL EPISODE 007a: Tableau Sales Leader Ed Beaurain Shares Insights on Optimizing the Sales Data You Should Be Capturing 12.09.2018 22:58
Read the complete transcript on The Sales Game Changers Podcast website . ED BEAURAIN'S CLOSING TIP TO EMERGING SALES LEADERS: "Keep it simple. It's an overwhelming journey - a journey that will never end in terms of leveraging data to support your sales team. Start with just a question and based on that question leverage information and data to go ahead and support the output and the insides from...
Sales Lessons Entrepreneur Learned that Helped Him Become a Self-Made Millionaire in His 20's with Jere Simpson 06.09.2018 45:33
This is episode 095. Read the complete transcript on The Sales Game Changers Podcast . JERE'S CLOSING TIP TO EMERGING SALES LEADERS: "Be 100% human, genuine and honest with everybody that you're talking to because people connect with humans. You might be honest with someone in a way that blows the sale in the moment, but you'll be amazed how often they'll come back to you when the competitors that...
ENCORE 056: With Over 18 Years at the Same Company, Cision Sales Leader Chris Cutino Offers a Wealth of Ideas on How to Continually Stay Ahead 05.09.2018 44:20
This is an encore episode with Chris Cutino, VP of Sales at Cision. You can find the transcript of this episode on the Sales Game Changers Podcast website. CHRIS' FINAL THOUGHT FOR SALES GAME CHANGERS: "Make everything that you do worth your time. It's an over-simplification of investing in yourself. It's very easy to get distracted at work, it's very easy to get yourself in a position where you...
ENCORE 046: Genesys Sales Leader Josh Abich Helps the World's Most Successful Brands Unleash Great Customer Experiences 31.08.2018 33:17
This is an encore presentation of one of our most downloaded podcasts. The transcript for this podcast can be found on the Sales Game Changers Podcast website . JOSH'S FINAL THOUGHT FOR SALES GAME CHANGERS: "The journey of a thousand miles always begins with a single step. There's so many different areas that we can focus on which can lead to better results, better outcomes and you could apply tha...
Find Out How to Answer the Question 'What Would Bill Ask' to Take Your Sales Skills Up a Notch with VMWare Federal Sales Leader Bill Rowan 28.08.2018 35:26
Read the complete transcript to this episode on The Sales Game Changers Podcast website . BILL'S CLOSING TIP TO EMERGING SALES LEADERS: "Continue to ask, continue to talk to your clients, learn more and more about them, not just about what they do. Start to get to know them personally. Develop that personal relationship and as you do that I can assure you that you will find you will fail a lot les...
How Nearly a Decade as a Professional Baseball Player Prepared for Sales Leadership Excellence with Diligent Corporation's Liam Healy 23.08.2018 42:20
This is episode 093. Read the complete transcript on The Sales Game Changers Podcast website. Liam Healy is a Senior VP and Managing Director at Diligent . He's led commercial operations at Board Effect which was acquired by Diligent. Before that, he was at Vocus (now Cision) and the Corporate Executive Board . Interestingly as well, he's spent 8 years in professional baseball, in the Kansas City...
Want to Be a Trusted Sales Professional Who Always Beats the Competition? Learn How You Need to Be "Compellevant" with Sales Innovator Shawn Cook 21.08.2018 52:15
This is episode 092. Read the complete transcript on The Sales Game Changers Podcast website. Shawn's had a long career with more than 32 years in sales coaching and leadership. He's overseen, managed, directed and supported sales organizations from 5 to 95 people within industries such as healthcare, publishing, higher education and K12 and even within the building and construction industry with...
How Do You Grow Sales Revenue When the Trade Show Venue is Full? With Consumer Electronics Show Sales Leader Denise Medved 16.08.2018 35:28
Read the complete transcript on The Sales Game Changers Podcast website. DENISE'S CLOSING TIP TO EMERGING SALES LEADERS: "Always be learning, don't be afraid to make mistakes, don't be afraid to take risks, don't be afraid to fail. If you're not taking the risks you're probably not failing or making mistakes and if you're not failing or making mistakes you're not recognizing your true potential be...
SPECIAL EPISODE 007: Chaim Ekstein Informs How Sales Professionals Can Escape from their Prison of Comfort and Grow their Sales Prospects Dramatically 14.08.2018 30:18
Chaim Ekstein, CFP has spent nearly his entire life studying the lives and habits of hundreds of people living and dead, famous celebrities, serial entrepreneurs and even his own friends, family and clients to understand the differences between those who live lives of true abundance and those who are just comfortably sleepwalking through life. His new book, Escape from the Prison of Comfort & Crea...
SPECIAL EPISODE 006: The Honesty Guy, Steven Gaffney, Shares How Getting the Unsaid Said Will Deepen Your Customer Relations and Help Your Sales Explode 08.08.2018 34:29
Read the complete transcription on The Sales Game Changers Podcast website! STEVEN'S CLOSING TIP TO EMERGING SALES LEADERS: "I've realized that the #1 problem in relationships with teamwork and change is actually when people just don't talk to each other. Years ago I discover that and I figured out if I can people to get this "unsaid said," it will transform organizations and that's exactly what's...
Hear How a Masters in Neurobiology and Growing Up in a Family of Sales Leaders Prepped for Success with InfinityQS Sales Exec John Hicks 02.08.2018 48:49
This is episode 090. Read the complete transcript on The Sales Game Changers Podcast website. JOHN'S CLOSING TIP TO EMERGING SALES LEADERS: "Don't let the fear of failure be your guiding principle. Embrace failure. Know that if you're failing you're stretching the boundaries of your horizons. Embrace failure as an opportunity to learn. Embrace failure as a way to broaden your horizons and become m...
Sharing How an Early-Career Meeting with Bill Marriott Inspired Him to Become an Innovative Sales Leader with Lotame CRO Eric Marterella 31.07.2018 46:13
This is episode 089. Read the complete transcript on The Sales Game Changers Podcast . Eric Marterella is the Chief Revenue Officer at Lotame . He has consistently built high performing teams, heightened demand and consulted with major global clients, at companies including Digex Business Internet, AT&T, and Cisco. He was the sales leader at Sprinklr , which was one of the fastest growing SAAS uni...
Sharing How He Went from Making 125 Prospecting Calls a Day to Managing a $650 Million Book of Business with DLT Sales Head Chris Dewey 26.07.2018 28:44
This is episode 088. Read the complete transcript of this podcast on The Sales Game Changers Podcast website. Chris Dewey is the Senior VP of Sales at DLT. He's the longest tenured employee at DLT coming up on 19 years. He worked his way into management early at DLT and started as a team lead managing two people. Over the years he's worked his way from team lead to manager to director and now VP....
Sharing Why Patience, Persistence, and Passion are the Cornerstones of his Successful Career with Salesforce Public Sector Sales Chief Dave Rey 24.07.2018 29:25
Read the complete transcript of this episode on The Sales Game Changers Podcast . Dave Rey is the Executive Vice President for North America Public Sector Sales for Salesforce. Prior to coming to Salesforce 5 years ago, he spent 18 years at Oracle running the public sector technology sales. He was with Falcon Microsystems which was one of the leading sellers of Apple products to the government. He...
Lessons Learned at the Marines and California Highway Patrol Built Kim Harrington into a Sales Leader with a Bent Towards Community Service 19.07.2018 29:05
This is episode 086. Read the complete transcript on the Sales Game Changers Podcast website. KIM'S CLOSING TIP TO EMERGING SALES LEADERS: "In life you can either be a great example or a horrible warning so focus on being the best person you can be, regardless of who's signing your paycheck. Go into your day acting like you're self-employed. This is your business, don't wait for somebody to take t...
How Being a Collegiate Lacrosse Champion Helped Her Exceed Her Billion Dollar Sales Goals at Microsoft with Christine Barger 17.07.2018 40:45
This is episode 085. Read the complete transcript on The Sales Game Changers Podcast . Christine Barger is the general manager for Microsoft Federal where she leads a team of 85 sellers and technologists with responsibility for over a billion dollars in revenue. A large part of her mission is helping the Federal customer implement Microsoft cloud solutions to help the government customer moderniz...
How Learning to Sell as an Entrepreneur Led to Him Becoming the Chief Revenue Officer at High-Flying Snag with Viyas Sundaram 12.07.2018 39:04
This is episode 084. Read the complete transcription of this show on The Sales Game Changers Podcast website . Viyas Sundaram is the Chief Revenue Officer at Snag. [NOTE: Snagajob rebranded as Snag shortly after this interview took place.] Previous to Snagajob, he was the SR. VP of Sales at mindSHIFT Technologies. He was there when they had a couple of successful exits. mindSHIFT Technologies wa...
Strategies for Selling Sensitive Senior Care Services with Homecare.com Sales Leader David Posner 10.07.2018 33:22
This is episode 083. Read the complete transcript on The Sales Game Changers Podcast web site. DAVID'S CLOSING TIP TO EMERGING SALES LEADERS: "The biggest difference between a great sales person and an average sales person is that 5:01pm extra call of the day, or picking up the phone call at 4:30am in the morning. Take action, take that extra step. You might think, "Oh, no, that's too much" or "My...
ENCORE 048: Salesforce Federal Sales Exec Joe Markwordt Urges Sales Pros to Have a Strong Plan Or Else You'll Become Someone Else's Plan 05.07.2018 40:05
This is an encore episode of the most downloaded Sales Game Changers Podcast episode of the first 75 we've posted! Read the transcript here . JOE'S CLOSING TIP TO EMERGING SALES LEADERS: "It takes 3 things to get significant revenue growth. You need a well-trained and professional selling organization. You also need a differentiated product, understanding the differentiation of your product, and w...
ENCORE 050: Susan Lee Offers Strategies Women in Sales Should Take to Proactively Move Their Career Forward 03.07.2018 24:23
This is an encore presentation of the 4th most downloaded Sales Game Changers Podcast to date. Read the complete transcript here . SUSAN'S CLOSING TIPS FOR EMERGING SALES LEADERS: "I would just say never stop learning, be open to new challenges, if you're in a place where you're not happy, find a new opportunity. There are lots of opportunities out there and we sell in everything that we do. The s...
How Do You Get the Optimal Sales Mindset? Find Out Now With Federal Cybersecurity Sales Executive Wayne Lewandowski 28.06.2018 24:27
Read the complete transcription on The Sales Game Changers Podcast website. WAYNE'S CLOSING TIP TO EMERGING SALES LEADERS: "It's in your head. You can do it or you can't and in either case whatever the answer is in your head, you're right, because that's what you believe. So stay committed to your career, believe that this is going to be something that is going to take a lot of hard work and sweat...
Three Secrets on How to Successfully Sell Cybersecurity Solutions with RiskLens Sales Executive Jesse Sun 26.06.2018 25:46
This is episode 081. Read the complete transcript on The Sales Game Changers Podcast web site. JESSE'S CLOSING TIP TO EMERGING SALES LEADERS: "You have to be passionate about what you're doing, otherwise it's a very hard job to do. Along with that passion, you got to be proud of what you're doing each and every day and take ownership. I think the difference between good and great sellers is that t...
Three Ways Neuro-Linguistic Programming (NLP) Will Improve Your Sales Efforts with Performance Improvement Expert Ramzy Ayachi 21.06.2018 39:44
Read the complete transcript to this podcast on The Sales Game Changers Podcast website. On this special episode,we're talking with mindset and performance improvement expert Ramzy Ayachi. He empowers others with hypnosis and neuro-linguistic programming (NLP) to release self-limiting beliefs, achieve desired outcomes and create resourceful states to achieve peak performance. He's the chief learni...
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