Sales Funnel Radio

Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself…    So your offer may be good enough to sell already.    Here are two common things that really keep people from selling…   Steve Larsen comin’ atcha from the Two Comma Club X Cruise…   I'm here (with 400 Two Comma Club Xers) on the largest ship I've ever seen in my life.    It's so BIG that I can't feel t...

Here's the plan people receive after they join OfferLab…   See how you can use what I'm doing in your own business! I have an Offer Building Service - where we just happen to build your funnel too...    But a funnel just doesn’t work on its own .    So that’s why we created OfferLab .   And I thought it'd be really fun to share some of the welcome video that I send to people when they join the pro...

A new episode Advertising Inquiries: https://redcircle.com/brands

Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)... Fulfillment is NOT one of the pieces that’s often exposed in a marketer's world. We MUCH prefer to talk about something that (on the surface) can seem waaay sexier… Have you guessed??? Yes, marketers LOVE… Sales Sales Sales Sales And MORE SAAAALES! But the reality is… If...

The offer is a two-way agreement, not a beg-session to get anyone to buy from you.    Here's when I STOP customizing my offers…   My friends, I'm pumped for this - grab a pen and paper  - 'cause this can simplify your business.    A while back, there was an interesting post in my group …   Here's what went down…   Someone purchased a service, product or whatever, and after they bought it - they di...

Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.   WASSUP? Check out my NEW background!   *SPOILER ALERT* … it’s for my new show!    ONE FUNNEL AWAY STORIES #THE BEGINNING   Today, I wanna share with you WHY I believe it makes sense for me to create another show... ( or *ahem* #3) 😉    My friend, welcome back, I'm excited for you to be...

A new episode Advertising Inquiries: https://redcircle.com/brands

A new episode Advertising Inquiries: https://redcircle.com/brands

A new episode Advertising Inquiries: https://redcircle.com/brands

New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you… I've been traveling A LOT lately, (more than I like) , but what happened was, and with full disclosure…    I said yes to more things than I realized I did   ...and that's okay.   But life’s been a little busier than normal and I've been speaking in interesting places...

Mother Nature knows to go all on the trunk of a tree for quite a while until the tree is ready for more shoots…   Today, I wanna talk to you about something I call ‘Trimming the Shoots…’   A.K.A -   *Doing Less, Better*   I’ve put this together from two pieces of content…   1. An introduction I gave to my high-level students in my OfferLab program #SneakPeek .    2. A recording from my OfferMind e...

From a 300 sqft room to a 3200 office (for free)   We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with you that I learned from Russell which means that taking on this space isn’t actually gonna cost me a dime!   I’m also gonna reveal to you:   The next 3 revenue-generating moves I’m making...   What’s coming after Sales Funnel Radio ends, (Yep,...

This is one of my favorite, brilliant marketing stories!   I’ve just finished another 20-mile bike ride (in the dark) …   I'm still several miles from home, but my mind's kinda spinning, so I thought I'd stop and…   Drop kinda a cool story about PT Barnum that involves a dead monkey and a fishtail… (Yep, that BT Barnum… and Nope, it’s NOT in the film 😉)     Tell you WHY Sales Funnel Radio will be...

How am I using the Perfect Presentation Script in OTHER people's funnels?   Are webinars dead?   Kinda…   Russell doesn't use the term webinars anymore, it’s now called a ‘presentation’.    … and it's because people are like, "Well, I'm not gonna do a webinar to sell my thing."    Frankly, people who think that are missing the point... ‘cause it's the format NOT the name that matters.   The script...

Now that the event is over, here are some of the most important steps I'm taking in my business…   I just finished OfferMind 2019, and it was incredible.   Now, that might sound weird 'cause it was my event’ but the reality is - it was REALLY good.    And as Sales Funnel Radio is all about documenting the journey, I want to...   Do a quick recap...   Tell you where I’m at now...   Explain what's h...

Here's a sneak peek of the event hall, the week before OfferMind. I walk through some of the event psychology…   I’m about to take you back in time to four days before my 2019 OfferMInd Event …   So I can reveal to you…   The secret sauce of how I set up an event    Why I think that is that the last few years have evolved the way they have… ‘cause it's NOT normal.   Why OfferMind is NOT a funnel e...

I'm frequently asked how you know when you’re following-up too often? Here's my answer, some stats, and a few guidelines to consider…    " Steven, how much is too much emailing? How much is too often to follow-up with somebody after I try to sell them?"    (Those of you who are experienced might be chuckling just a little bit here…)   But or those of you who are brand new at this game or haven't h...

Here's a snapshot of the mental stuff I do to stay in the game before I speak on any stage...    It seems like questions often come in themes and in waves.    I don't know if it's just 'cause I have my ear to the ground listening to what people are asking me…    But it seems like the recent wave of questions are all about, “How do you prepare before you go on stage?”   By the time you read this, O...

Anyone can make extra money on the side.    But the moment you get serious about having a big impact on others, you'll be forced to deal with a lot of your own skeletons in the closet…   I love my childhood, but just like anybody, there's a lot of garbage which can come from things that were even unintentional.   So this episode’s a little bit different.    Recently, I took a five-mile walk around...

You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?!   I really don't read that many books!   I have a different method of learning   - that’s kinda controversial… and a few people have gotten a little fussy with me about it.   Here’s what went down... (and it’s kinda funny!)   A little while ago, I was talking about a book t...

When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short.   Recently my revenue took another BIG jump, but funnily enough, I'm doing less of the things that MOST people spend ALL their time doing (e.g. funnel building and posting on social media) ...    So I started thinking about why this happened ?   And it all came down to a very interes...

After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers…   One of the BIGGEST reasons why people don't move forward in this game is that they feel that they’re unqualified for what they're being taught.    Meaning, they say:   "That’s awesome, but it will NOT work in my situation."    Besides doubt itself, that attitude has killed more drea...

Understanding some simple 'laws' around marketing greatly increases the chance of a successful product.    It's not a linear scale. It's exponential.    A small principle massively determines a product's outcome…   I was just chatting with my crew, Colton , and Austin , I asked:     "What are the most common issues you see when people are talking about their products?"    You have to understand th...

One of the simplest ways to create the noise needed for large sales is to get public about what you're fighting *for* and *against*.    You'll find the added polarity CAN carry your product faster and further than you could on your own...   I’ve been making some people pretty livid recently…   ...and it’s ALL because of ONE simple sentence!   What if I could share this dangerous fill-in-the-blank...

Just cause you have a BIG list, doesn't mean you have BIG leads. Here's how I turn optins into leads…   There’s a HUGE difference between optins and leads!    A lot of people are super impressed by list size…   However, #TruthNuke, just because you have a BIG list, it doesn’t mean you have a ton of buyers.   The whole reason why you want to build a list is to sell   So I want to show you how to tu...