Sales Funnel Radio

The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time. In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online. But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books....

Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one… Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content. In a recession, most people pull back on the content and their market...

If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean… The person who solves a problem in a simple way and simplifies the sales message always WINS. If you go too smart-sounding in the way you sell your product, it pu...

If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity. You can't just go, go, go and go and still be productive in the long term. If you try to d...

Origin stories change. But why, and when do you update how you tell your own? If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product. The purpose of an origin story is to tee up your offer. An origin story makes your customer live your journey without goin...

As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me! Every entrepreneur needs to understand how NFT works. In the future, all businesses will have an NF...

Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills. I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick. For many entrepreneurs, learn...

NFT isn't weird pics of leopard-printed zebras. Today I interview Jeffery Banek, the best NFT expert I've met. This guy breathes this stuff. I only care about the business application of NFTs, and in this episode, I wanna tell you why… Did you know that crypto and NFT have an adoption rate 2X the internet adoption rate of the 90s? NFT will be how everything is bought and sold online in the future....

It's too common that a funnel builder tries to solve their next money problem with more funnels when they haven't optimized their first one. Here's how I keep myself from building another funnel when sales droop… It's normal for your offer to fatigue once it's been out there for a while, but building another offer is not the way to go about it. Building a legitimate funnel takes time, it takes eff...

For a "dream" customer to exist, there must also be a "nightmare" customer. Defining one is as important as defining the other. Here's how and why… In Tim Ferriss' book, The 4-Hour Workweek , he discusses the Pareto's Principle or the 80/20 Rule. In the context of our episode today, 80% of support issues will be caused by 20% of your customers. We can call them customers from hell, but remember, t...

This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example. Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because it's very important that they do. What this does is...

I've had times of great routines and times of no routine (which, I guess, IS a routine). But here are some of the ways I squeezed out 15-20 hours per week to work on my own business WHILE working for someone else. And in comparison, I'll tell you what I do now. Routines can make your time wildly effective and open up opportunities for creative thinking, contrary to what some people might think tha...

I've been looking for a charity to attach my business to for over 2 years now. This led me to create my own. Here's what I know about it so far, but I need help. I don't really know what it is yet and am realizing it's gonna be a journey of its own… My motto has always been 'Get rich, Give Back.' I'm sure you've heard it here on this podcast numerous times. I've always been fascinated by those ent...

Losing confidence in your plan is NORMAL in this game. Here are some of my personal tricks to get it back. In this episode, I want to address one common question I get in my live events and in my coaching groups. Entrepreneurial confidence is a massive DEAL. So many people fail not because they don't have the skillset to succeed but because they lack the ability to get back at it again and try. So...

There’s a big difference between business and marketing. 💯 Many entrepreneurs put too much weight mentally and emotionally on building a sales funnel at the expense of other aspects of the business. A sales funnel is NOT your business. A Sales funnel role in your company is just one process to collect leads and close sales. You still need processes in place for fulfillment, systems, people, etc. ...

Usually, I stick to the biz/mindset topics, but I'm assuming lots of us live at our desks. So this is one of the most effective health tricks working for me… In January, I weighed 207lbs which wasn't good for me, so I've been trying out different things to improve my health and shed a few of those pounds. What I found that works for me is water fasting. I dropped from 207 to 190 and then to 183lbs...

Today, I want to REVEAL one of the biggest lessons I have learned in my entrepreneurship journey. This was something that derailed and prevented me from getting to $10 million faster than I should have. And since Season 2 of Sales Funnel Radio is about documenting my journey to $100 million, this is what will get me there. 💹 What I'm talking about in this episode is the ability/skillset to create...

Here's another take on what Sales Funnels are actually meant to do. This episode should simplify everything part of your funnel. This is one of my favorite sales concepts to talk about…. because once you understand it, you'll see a MASSIVE increase in the conversion of your funnels. The biggest mistake I see people making in sales funnels is confusing leads and opt-ins. There's a significant diffe...

It happens to all of us… We repeat our sales message so many times that we start getting tired of it. Most of the time, we are following a script, and it's easy to get sick of it.  The problem is thinking that everybody else is sick of your story. There's a high chance they have never heard of it! 😲 So don't be afraid of getting sick of your story, and don't think anything is wrong with it. If th...

As an entrepreneur, what voids are important to you, and how are you designing them? To illustrate what this looks like in the entrepreneurship game, we've all had these good ideas but can't quite connect the dots. We can't see the vision of it even though we know it's a great idea. We end up holding space for the fact that it might exist sometime in the future but just hold it there on the backbu...

Welcome to Season 2 of the Sales Funnel Radio Podcast. You might be wondering what I’ve been up to for the last two years. A LOT has happened, both in my private life and in my businesses. In this season, I want to be RAW and REAL with you. I want to share the side that many entrepreneurs don't.  I will still talk about sales funnel strategy, but I also want to be vulnerable with you and share wha...

In this episode, I share the lessons learned at each million dollar mark over the last two years. Advertising Inquiries: https://redcircle.com/brands

A new episode Advertising Inquiries: https://redcircle.com/brands

I recently recounted through the timeline of all of the business and product attempts I've made... Here's a recap of my second 17 tries Here's a recap of my second 17 tries... Buckle up, this is Part #2 of my 33 product failures journey! (Alternative Title ‘The Obstacle is the Way’ #2) Hopefully, it's cool me taking two episodes to share my actual journey with you ‘cause there’s been A LOT of ‘fai...

I thought I'd do something a little bit different and share all of my failures.    It took me 17 tries to make this game work…And after going back and recounting, it's actually 33 .   THE OBSTACLE IS THE WAY   I recently recounted through the timeline of all of the business and product attempts I've made...    Here's a recap of my first 17 tries    I've always been interested in business. I don't...