Sales Funnel Radio

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass.  It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as advice to get big.  After 15 minutes of a good la...

Most meetings are a colossal waste of time, effort, and the human genome.  I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings. Google made popular five-minute meetings - they literally have meetings that last five minutes. And the reason they...

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it. First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important. But one of the biggest mistakes I see in branding is that people want...

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things. So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff.  Surprisingly, it tied up with a course I made about three years ago. It wasn't selling big, but that's basic...

I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood. It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again. It doesn't matter how many failures you go through; you just have to keep going back to the plate. You win half...

There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations. During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerate the value you get back from your funnel. The who...

Totally fine to be nervous, but what is it telling you? If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills. You might have built a good product, but that’s not the same as building a good funnel. The reason why you are nervous about building a funnel is most likely a skill set g...

Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one. Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way. In addition, most people who work will make some decent amount of money as an employee over their career. Bu...

Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers. The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you think another opportunity is there. You don't realiz...

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching. Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction.   I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kin...

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much genius required in this game. It’s all about how well...

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies. And i...

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that you can remove yourself without killing the funne...

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a therapeutic setting where it's carefully applied. The...

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1.  If you listen to the first episode of season two, I talk about the parallel journey. These are the struggles entrepreneurs go through while building their businesses that people usually don't notice. That's...

This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations. Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies along the way, new directions keep coming up, and...

I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer.  I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together) Hint: It has something to do with rich marketers of yesteryears and how they capti...

I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first… This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; the process works every time. It's cool to teach my...

This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60. Now it seems it's in our 30's. Go figure… Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding. This episode is about the path Marley Jaxx has taken to t...

I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others. And allows me to have a proper business that can run when I’m not there. As an entrepreneur, always keep in mind that you are not the business. Yo...

I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared. I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures. A business cannot be said to be a business if it still demands your dail...

Some strategies sell better than they work. They work better on paper than in practice, but people continue using them.  These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies.  Not that I did anything wrong, but they simply are not worth it. The one thing to remember i...

It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok." To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat. You need to promote your videos like a marketer… And as we talked about in the last episode, marketing is measured by the number of leads and sales, not views and subs. So......

Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not...

This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy." If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up." The mistake people make when designing an offer is not leaving ro...