Sales Funnel Radio

It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey. Sean got into sales in pursuit of this most frequently asked question– how to make a boatload of money? Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that didn’t make him quit sales. He learned sales sys...

I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole” . It is such a unique thing!  If you think about it,...

Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas...

It was probably two years ago while I was at a Funnel Hacking Live… That I had one of the most meaningful epiphanies of my life as an entrepreneur. I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad . Honestly, I don’t know what it is.  All I know is that I want to be one of those entrepreneurs who helped create solutions even for something they do...

It's not the first time I've had this type of insight. But it resurfaced after years while I was filming a video about how unique the offer launch is. And that's what spurred the thought. I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with. However, there are also certain things that it's best to model what has worked. One of the bigg...

Here I was, sitting and thinking about the very first successful sales funnel I made for another company. And it got me asking what made it so successful compared to my previous attempts. Obviously, I had good copies on my sales funnels, good sales videos, etc. But I think the answer is really simple… Survey your customers! As customers come and go, I surveyed my customers to fully understand what...

“If you're still doing the same thing in 20 years, I'm gonna kill you.” Although those weren't his original words (he got them from the movie The Good Will Hunting ), my business coach of three years, Brian, made me think hard about what I really wanted to do. For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of Sales Funnel Radio.  But now, I'm already entert...

I have been speaking on stage for years. And one of the most triggering things someone can ask me while I'm on stage is... "Steve, this is really powerful. But will it work for me?" Man, when I hear that, I just want to flip a desk because I already know that person will fail. I understand your good intentions; you want to help your customers solve their problems. You've put your blood and sweat i...

I remember my first few interviews. Man, those weren't the best of me. But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now. It cemented me in this industry which eventually led to bigger opportunities. Yet, most people often overlook this marketing strategy. Getting yourself interviewed is actually one of the mo...

I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model. But I haven't seen anyone turn their event funnel into this Linchpin model yet. So while I was on an airplane to Miami, with some caffeine and dubstep, I had another epiphany that blew my mind. I created...

When it comes to funnels, most marketers would think of it as purely for customer acquisition. But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways! And the first thing you have to do is do what the market leader is doing. That's it. It's just ridiculous not to copy how leaders acquire customers.  Come to think of it. When you straight out clone the...

Funnel builders and internet marketers know the power of creating content.  We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing. But most content creators don't know how to really use what they've built. That's what I realized after my friend and business partner, Raleigh Williams, and I bought MediaAcquire. MediaAcqui...

In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal. Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms. Overseeing purchases and sales agreements for like $20 billion dollars plus deals, and getting paid a nu...

I was at this event, and during the Q&A section, this gentleman in front said something that really threw me. And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves." First of all, it's a super common train of thought, especially for entrepreneurs.  But it was the way this gentleman said it that made me realize that he wasn't taking acti...

You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue.  Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big companies. I remember looking at the industry leaders...

When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging. Bad messaging = sucky traffic and vice versa. Ads do not solve a traffic problem as many businesses tend to do. Ads are just an accelerant, but messaging is at the core of your mar...

Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily. I'm looking at the distribution channels as much as I'm looking at the P&L and other financials. If the distribution channels are in...

Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening… I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, which is a super hard thing to do, but I've done it...

Removing your own time from the business is the simplest start to building a REAL business in the results-based economy. I like selling in the results-based economy and not the time-based economy. If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it takes if you get the result they want. What does all...

I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying. I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do. This paid position will also help you gain marketing and funnel experience, which you can...

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying. Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design. The purpose of design is not to make a page look pretty but to make a SALE. The design's purpos...

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.  It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things. A sales funnel...

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel. This is a pattern I've noticed in funnel land and within broader business. Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get intereste...

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid. These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them. In our business, we noticed that we have no problem...

Are you treating sales funnels as your company? If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company. A company, on the other hand, is so much more. So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as...