Steve J Larsen

Sales Funnel Radio

Business EN ↓ 411 episodes

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Se...

Author

Steve J Larsen

Category

Business

Podcast website

salesfunnelradio.com

Latest episode

Jun 18, 2025

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Episodes

The Ethical Monetization Of Collaboration 07.01.2025

There's a good way to collaborate, and an annoying way. Advertising Inquiries: https://redcircle.com/brands

Still The "Number 1" Online Business Model 02.01.2025

Markets leave clues, but when multiple industries all echo the same online it's time to take a look. Advertising Inquiries: https://redcircle.com/brands

What 9 Figure Businesses Ask About Funnels That 6 Figure Businesses Do NOT 30.12.2024

This pattern has been insane to witness over the last 6 months. Advertising Inquiries: https://redcircle.com/brands

What Customers DO NOT WANT In Your Offer 25.12.2024

Here's how to KILL your marketing, offer, fulfillment, and scale in one move. Advertising Inquiries: https://redcircle.com/brands

What DESTROYED My First Successful Funnel 24.12.2024

My first successful funnel (which wasn't even mine) ... died because of a few mistakes I made Advertising Inquiries: https://redcircle.com/brands

Foggy Vision? (What To Do...) 02.12.2024

It's very hard to create ANYTHING if your vision is lacking. In that case the #1 task of the day is GET CLEAR. Here's how... Advertising Inquiries: https://redcircle.com/brands

...[customer] DOESN'T Wanna Buy Your Whole Value Ladder 22.11.2024

Not everyone wants to buy everything in your Value Ladder. The myth that customers must buy something cheap before you can pitch them something expensive is TIRED, and WRONG. Advertising Inquiries: https://redcircle.com/brands

Creating your own Inner Circle 19.09.2024

Your own inner circle determines your speed. Advertising Inquiries: https://redcircle.com/brands

Building Cathedrals In The Mind 31.08.2024

Here's how (and why) I take time to build cathedrals in the mind. Plus, take a moment to 'walk around' my new 4-core offer model with me. Advertising Inquiries: https://redcircle.com/brands

Foundations Of 7 Figure LeadFlow 21.08.2024

Gotta build a leadflow system before you can build a salesflow system. Here's the foundations of 7 figure leadflow. Advertising Inquiries: https://redcircle.com/brands

Build A Sales Company (NOT A Marketing Company) 16.08.2024

I'm sure I'll ruffle furry-feathers with this one. Advertising Inquiries: https://redcircle.com/brands

He Closed $100m On The Phone 14.08.2024

Robbie Summers is a beast and remains the top Closer I've ever met in my life. Here's his top lessons for others who want to use phones to sell. We're doing a Hiring and Leads Masterclass at https://thesaleslever.com Advertising Inquiries: https://redcircle.com/brands

Recession: How Marketing SHOULD Respond 05.08.2024

These are the tweaks I make to my marketing when there's a noticable pull-back to buying stuff, due to a recession... Advertising Inquiries: https://redcircle.com/brands

(Oops) Why My Emails Didn't Deliver For 1 Year... 02.08.2024

I had NO IDEA... Advertising Inquiries: https://redcircle.com/brands

My NEW 'Umbrella' Offer Model 29.07.2024

this is how i'm structuring my offers now Advertising Inquiries: https://redcircle.com/brands

How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!) 06.05.2024

In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's p...

Use a Hook, or a Sales Message? 14.03.2024

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com Advertising Inquiries: https://redcircle.com/brands

How Austin Ford Fills and Converts Challenges and Virtual Events Even with Fewer Attendees 23.11.2023

Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King , made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes, you read that right. This shows that you don’t...

How Lawrence Kim Got Started Selling Bus Ticket With His Sales Funnel 16.11.2023

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell. Lawrence was onc...

Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV) 09.11.2023

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape. He knows pretty...

Weird Split Tests to Improve Automated Webinar Conversions with Sam Kwak 02.11.2023

Who says webinars are dead ?  I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars.  I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars. Here’s how S...

How Chas Wilson Uses Community in Response to the Loneliness Epidemic 26.10.2023

Most marketers want continuity in their business. Who doesn't? We all do.  It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'll be learning from today's podcast guest, Chas W...

The Untold Secrets of a 90% Event Retention Rate with Stacey Martino 19.10.2023

A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years. For the last 10...

2 Ways Entrepreneurs Get Paid From Their Business with Brad Gibb 12.10.2023

I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLaunch 2023 event , comes in. Brad helps entrepreneu...

Alison J Prince Shares How to Leverage Micro-Influencers During a Launch When You DON'T Have a List 05.10.2023

My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million dollar businesses on EVERGREEN! And she’s here on t...

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