Steve J Larsen
Sales Funnel Radio
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Se...
Author
Steve J Larsen
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Podcast website
Latest episode
Jun 18, 2025
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Episodes
SFR 269: Dana Derricks Shares The Biggest 'Dream 100' Mistakes 16.08.2019 24:16
I have a very special guest on today, a dear friend of mine, someone I look up to and learn from constantly… I’m very pumped about what he’s gonna share ‘cause it can really shift the dial on your business… In fact, Russell called what he teaches… The foundation of our entire company. #ClickFunnels You’ll know him as The Category King of The Dream 100. He’s also a… Goat Farmer New Father Welcome...
SFR 266: Types Of Entrepreneurs... 06.08.2019 23:53
I can't stop my brain . For years, I tried to be like , "Okay, it's nighttime, I'm gonna go try to calm down and wind down." I don't do that anymore … Now, I just try and redirect my noggin ... WHAT IS ENTREPRENEURSHIP??? So... I was on vacation, sitting in a hotel room... my wife had taken our kids on a little walk. I had stuff on my mind, so I decided to take an hour or two to write...
SFR 265: My Typical Cart-Close Sequence... 02.08.2019 23:05
Now, if you don't know… Cart closing is one of the most powerful things you can do for any product that you sell. I think one of the BIGGEST reasons why people don't sell as much as they should is that they are ALWAYS selling their product... If you just add in a cart open and cart close sequence you add a ton of urgency and scarcity … And something that may have left your potential cust...
SFR 264: Paul And Stacey Martino Show How To Build A Solid Sense of 'Self'... 30.07.2019 41:25
I think one of the hardest pieces of being an entrepreneur speed of evolution, right? I'm not even the same guy I was six months ago In fact, about a month ago, I was chatting with my wife, and she goes, "What's wrong? can tell something's wrong!" And I was like, “Uhh, I can just feel one of those phases coming up. I feel another major self-development phases is about to happen again, " and she's...
SFR 263: Campaign Follow-Through... 26.07.2019 17:13
A marketing campaign is nothing more than orchestrated noise around your product. Here's an example of how to keep a campaign going when everything is going well… A campaign is about creating orchestrated noise … that's my definition, but really that's all a campaign is. Running Facebook ads, that's NOT really a campaign. It can be part of a campaign , but it’s NOT a campaign on its own...
SFR 262: The 3 Day Design Challenge Winner... 23.07.2019 36:54
In this interview, I get to chat with the winner of my 3-day design challenge, Sal Peer... AND review his funnel. He did an epic job in this challenge… Here’s the backstory… Recently, I reached out to a bunch of designers and said, “Hey, I really need to create some Facebook profile frames…” You know when there are these massive events or movements where people put frames over the top of th...
SFR 261: My 'Guru Tabs'... 19.07.2019 23:44
I'm at Myron Golden's awesome speaker training and here's a few of the takeaways from the epic experience... I'm at a really interesting point right now in my business, and I'm trying desperately to ONLY listen to people for the skills that they're known for. Meaning, I'm looking around asking: How can I get better on stage? How can I get better at the act of selling? How can I get b...
SFR 260: Why The 'Capitalist Pig'?... 16.07.2019 30:24
This is why I started calling myself the 'Capitalist Pig'... Besides, “Steve, will you look at my funnel...” the 2nd question I probably get asked the most is “Where do I get your shirt?” What's with the Capitalist Pig t-shirt? It's really fun to wear this shirt in malls, airports - you get a lot of scowls, and I totally get it… It's meant to be aggressive, it's meant to be abrasive. ATTRACT YOU...
SFR 259: Part 2 - Designing Your Value Ladder 12.07.2019 22:39
Follow along and create your own Value Ladder as I show you how I designed my personal one. This is part two of this series. First, I walked you through the principles I use to design and develop my value ladder. And today, I wanna teach you MORE about my personal value ladder , (and give you a sneak peek into my EXCITING plans)... VALUE LADDER MARKETING The value ladder is super impo...
SFR 258: Part 1 - Designing Your Value Ladder 09.07.2019 25:48
Follow along and create your own Value Ladder as I show you how I designed my personal on e. It’ll probably come as no surprise to learn that I love the book DotCom Secrets ;-) DOTCOM SECRETS - MY FIRST TIME I first read DotCom Secrets when I was in the army… I was on a security line training - it was ten days lying prone in the dirt. It might NOT surprise you to find out I have a ver...
SFR 257: Book Review: Influence And Income Online... 05.07.2019 23:27
Once you know what you sell, your DUTY is to spread your message. This chapter will show you more about my tactics to increase my influence and income online… I don’t think I’ve ever talked about this publicly…. But before I bootstrapped my way to my first Funneling Live event , I started having conversations with my wife, and all I would focus on was telling her how intimidated I felt... ...
SFR 256: How I 'Earn' The Chapter... 02.07.2019 27:08
This is the process I went through to write my chapter for the new Affiliate BootCamp book... I actually didn't know that writing books would be part of the journey, but I’m here to document my journey, so I have to tell you that… When you start publishing a lot, people start to ask you to publish in other fashions as well … so, quite unexpectedly, I've found myself writing A LOT of guest...
SFR 254: My Dream Customer Criteria... 25.06.2019 23:07
Today, I wanna share some of the criteria that I personally use to choose my Dream Customer. I have an actual list that I go through to find my Dream Customer. Knowing my ‘WHO’ helps me on multiple levels so that I can: Create the sales message Serve the right customer for my business Choose the dream customer for my personality Now, when you think about the phases of this whole gam...
SFR 253: Dave Woodward Shares The New Affiliate Bootcamp Book... 21.06.2019 26:54
Dave Woodward helped shape the entire affiliate program at ClickFunnels. He's a personal mentor, friend, and brother. It's long overdue that I invite him to come on Sales Funnel Radio to share his wisdom... I'm really pumped about this. Frankly, it's been in the planning for, like, seven months now… I have wanted to get interview Dave Woodward for a very, very long time. If you guys don...
SFR 252: Make Affiliates Great Again 18.06.2019 32:01
There’s is a project that’s been in the making since October, and I haven't been able to talk about it... FOR A VERY LONG TIME… ‘Mum’ has been the word… But now, I can reveal EVERYTHING ;-) THE NEW AFFILIATE BOOTCAMP During Christmas, I wrote a chapter for a cool book. Now, you might remember the 30-Days Book … The hook for that book is: “Hey, if you were to lose everything, how would you get...
SFR 251 - 3 Easy Ways To Create An Offer... 14.06.2019 20:41
When you go to the Inner Circle works , everybody takes a turn to teach something awesome to the group, and then they say, “Hey, I have some things I need help with.” Then the whole group kind of analyze this person's business and give feedback… You get advice from a lot of heavy hitters, and everyone is focused on you until the timer goes off - it's intense… It’s mentally exhausting, but it's a...
SFR 250: Living Legends... 11.06.2019 28:21
I have the incredible honor of speaking at Carnegie Hall in September with MARTHA STEWART, MICHAEL E GERBER, DAN KENNEDY, HAL ELROD, and other beasts. I'm beyond humbled by this. Here's the full scoop... Frankly, I just love being on stage speaking and teaching. Some of the early stages I got to talk on were Russell's - I did a lot of fulfillment for the original Two Comma Club program. Back...
SFR 249: Leverage Information... 07.06.2019 14:19
This is honestly the easiest way to make money from what you already do... I've coached a lot of people now , but there have been a few times when I’ve heard the objection: "Stephen, I don't know that this could work for me?" So, it’s time to do some excuse busting because the truth is... You can leverage information, whatever your field of expertise is. ...and the fantastic news is, you d...
SFR 248: Kill The J Curve... 04.06.2019 23:51
I'm going to throw rocks here a little bit. Ermmm, ‘NO,’ actually it's going to be mountains, boulders and things that are VERY heavy… I'm vehemently against this idea that we need to take on funding in order to start a company. The J Curve is what's taught in most of our education and mainstream entrepreneurship today. Case in point, the J Curve is the very model that Shark Tank operates u...
SFR 247: Acts Of Marketing... 31.05.2019 24:17
"How to market your business" "marketing strategy" "product launch" You walk into a group of people (your dream market)... what do you say and do to get their attention? STOP! Before you read any further, I wanna drop a truth nuke… Reading this article could either be the best thing you do all day… or a MASSIVE distraction. ARE YOU READY FOR A PRODUCT LAUNCH? So before you continue, I wa...
SFR 246: How To Choose Your Market... 28.05.2019 25:05
One of the most frustrating things for me at the beginning of this whole game was that I didn't know what a market was... and there wasn't anybody who could really define it for me... SALES STRATEGY SHORTCUTS? Usually, I don't believe in shortcuts, but if you know your market, a lot of stuff just gets answered for you… and it’s much easier to pin down… Your Messaging What To Sell The Fun...
SFR 245: Podcast Webinars... 24.05.2019 19:17
Here's a deeper look into how I launch my podcast content and the sideways webinar I sneak in… Marketers are event throwers. … and you can use this strategy to your advantage in ANY content that you put out - yep, even your podcast or your blog! I’m gonna show you a strategy that I use in my content to: Break Objections Build Epiphany Bridges Build Pressure Announce and S...
SFR 244: Offer Or Die... 21.05.2019 31:32
I'm going to show you a deep look into the top of my Value Ladder and the offer we're selling there (and why)... We're in a marketing economy where customer success equals the future of our companies. … so if you can't get success for those who buy from you... you're gonna die. So one of the questions I ask myself is: How can I get faster results for those who purchase from me? My answer...
SFR 243: CASE STUDY: 7 Day Launch... 17.05.2019 36:15
I thought it'd be cool to document what is happening during our 7-day launch of OfferMind Masterclass. The good and the bad… One of the biggest reasons I've noticed people don't have success with launch campaigns is NOT because your… Product isn't amazing Offer isn't good enough Sales message isn't doing its job ...it's literally the way that the campaign is brought to the market. A lo...
SFR 242: Strategically, Why Were OfferMind Tickets Free Last Year? 14.05.2019 29:32
Today I want to give you a peek behind the curtain to share with you the reasons why OfferMind … ..was FREE the first year ...will NEVER be free again … was a very STRATEGIC move on my part WHAT WAS GOING ON? People have asked why I gave OfferMind as a FREE bonus to the 30-Day book… Others have gotten mad that it's NOT free any more… And one person, (and I totally get this...
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