Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Stolen Ideas & Scaling Dreams: Your Business Questions Answered

Have you ever wondered if writing a book could actually boost your business? Many entrepreneurs focus solely on traditional marketing, but publishing a book can be a game-changer, offering benefits far beyond just sales:  * Build Authority, Credibility & Trust: A book instantly positions you as an expert, making potential clients and audiences more likely to trust your insights.  * Boost Brand...

Are you using social media DMs to connect with potential clients, but not seeing the results you hoped for? You might be making some common mistakes that are actually pushing people away. In my latest podcast episode, I dive into how NOT to sell your services or products using social media direct messages. Here are a few critical pitfalls to avoid:  * Don't send novels: Most people read DMs on mob...

Have you ever looked at your business heroes and wondered, "How can I be like them?" That's a question I tackled in my latest podcast episode, and my answer might surprise you with its simplicity: Figure out the ingredients they applied in building their success, and then go about implementing them yourself. It sounds straightforward, but it requires a deep dive into their journey. Beyond just adm...

Do you ever feel like you're spinning your wheels with prospects who just don't convert and end up being paying customers? That's exactly the challenge Arinze, a listener from Lagos, Nigeria, faces in the heavy machinery sales game (excavators, forklifts, wheel loaders, etc.). He's running sponsored ads and seeing a frustrating pattern:  * 95% of leads ask for photos and tons of questions, then va...

Are you a restaurant owner in Abuja, or anywhere really, looking to boost your sales and orders on Glovo or similar on-demand delivery platforms? I recently answered a listener question on my podcast from Miracle, a restaurateur here in Abuja, who wanted to know how to get more out of his Glovo storefront. The truth is, maximizing sales on any two-sided marketplace like Glovo, Jumia, Konga, or Ama...

Today, I'm diving into a crucial question that came from a listener, Wisdom, in Dawaki, Abuja: Is it possible for a small business owner to secure bank finance to purchase land for their business operations? The straightforward answer is yes, it is possible! However, it's subject to meeting a number of specific, formalized requirements. Banks operate with a clear set of criteria to manage risk and...

Have you ever wondered how to find your next big client in the industrial cleaning space? It all comes down to effective prospecting – finding out who needs your services, where they are, and how to start a conversation. Today, I'm sharing some key strategies we discussed on the podcast, inspired by a listener's question on cracking the industrial cleaning market in places like Abuja: 1. Strategic...

Entrepreneurship is a thrilling journey, but let's be real – it comes with its fair share of stress and overwhelm. How do you build a business without breaking down? It's all about a three-pronged approach: solid business frameworks, dedicated physical health, and robust mental well-being. First up, business frameworks. Without clear principles for areas like sales, people management, and inventor...

I just dropped a new podcast episode that busts a common myth and opens up a powerful avenue for business growth in Nigeria: Islamic Banking, or Non-Interest Finance! Many people assume you need to be Muslim to benefit from this financial model. Not true! We dive into why you don't have to be of a particular faith to leverage this kind of finance for your business. On the show, we explore:  * What...

I just recorded a new podcast episode diving deep into a crucial topic for aspiring and current pharmacy and chemist business owners in Nigeria: funding! We answered a fantastic listener question from Frances in Abuja, exploring the various grants and soft loan options available. The first critical step? Ensuring full legal compliance and NAFDAC registration – a non-negotiable foundation for any l...

I just wrapped up an insightful session on the podcast, diving deep into listener questions that touch on crucial aspects of growing a business. Wendy from Galadimawa brought up a common challenge: managing multiple businesses without sounding unfocused. My take? When you're face-to-face with potential clients, the focus shouldn't be on listing all your ventures. Instead, make it about them. Ask o...

Do you ever wonder why some business introductions fall flat, while others spark immediate interest? It often comes down to clarity and connection, not just fancy titles. I recently received a WhatsApp message from a podcast listener, an "emotional response copywriter." While highly complimentary, their initial self-description left me wondering: "What exactly is that?" It took a follow-up convers...

Today on the podcast, we're tackling a question straight from our WhatsApp podcasting community that I know many of you can relate to. Someone's struggling with an all-too-common Instagram dilemma: which account to focus on when building their professional brand as an actor, writer, host, and podcaster. Here's the gist of their situation: They have two Instagram accounts. One has 301 followers, mo...

Have you ever run a LinkedIn ad campaign or sent a sponsored message and felt like you were just shouting into the void? You're not alone. I recently reviewed a case study on my podcast that perfectly illustrates why many businesses struggle with LinkedIn outreach, even with paid features. I got a sponsored message from an FX specialist – someone who helps businesses manage multiple currency accou...

Have you ever had a brilliant business idea, perhaps in a niche like architectural models, and wondered why your proposal isn't attracting the funding you need? This just came up on my radio show, and it's a critical point for any aspiring entrepreneur or growing business. A listener, Godwin from Gwarimpa, an architect selling "architectural models," reached out looking to raise finance. My immedi...

Have you ever received an outreach message that made you cringe? We all have! On today's podcast, we did a deep dive into why so many outreach attempts fall flat and how to turn them into genuine connections. Let's break down a typical bad example: a long, disingenuous WhatsApp message starting with "Great morning friend" and immediately launching into a lengthy sales pitch. Does all this sound fa...

I just watched the delightful Netflix movie "Nonnas," and while it's a heartwarming story about family and food, it also serves up some crucial (and sometimes cautionary) tales for anyone dreaming of opening a restaurant – or any business, for that matter! The movie follows Vince Vaughn's character as he aims to honor his mother and grandmother by opening an Italian restaurant staffed by real "non...

I just wrapped up a powerful podcast conversation with a sharp 25-year-old female founder navigating the complexities of building her AI-powered company in the government sector. Her recent experience highlighted some crucial realities for women in sales, and I wanted to share some of the key takeaways that emerged. We delved into a challenging initial meeting scenario involving a senior male figu...

Bribery, Boardrooms & Billionaires: The Nigerian Telecom Wars

The Science of the Sale: Building Trust, Getting Seen, and Sealing the Deal

Unlock the Sale: Simple Closing Secrets That Get Results

Start Strong, Check Well, Sell Better!

The Art of the Refocus: Guiding Sales Conversations Through Objections to Real Solutions

Integrity First: The Human Cost of Unethical Business.